Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Andrew Gazdecki

By Andrew Gazdecki

Aug 13, 2016

Topics:

Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

6 Tips for Getting Customers to Use Your Custom Mobile App [Infographic]

Andrew Gazdecki

By Andrew Gazdecki

Aug 13, 2016

6 Tips for Getting Customers to Use Your Custom Mobile App [Infographic]

As more and more consumers begin to rely on their mobile devices instead of traditional desktop computers for personal and professional use, the need for a mobile presence is exploding.

With 2016 being dubbed the Year of the Mobile, small businesses without a responsive design or mobile app planned for the future will only continue to fall farther and farther behind their competition.

While mobile responsive designs or mobile sites are popular solutions to this problem, custom mobile apps can offer more complex functionality and a unique, enhanced experience to your business' customers.

Even if you already have a mobile app, however, it’s unlikely to gain traction on its own.

Like a piece of new content, your small business needs to market its custom mobile app to make sure people actually use it. 

This is business, not Field of Dreams.  “If you build it, they will come,” is for fictitious baseball angels, not the app market.  

To get your app out there, you have to compete and optimize it to get found.  

Regardless of how great your app is, without a solid marketing plan, your app will not get into the hands of those who will benefit from it. That means it won’t help your business grow and profit.

In the infographic below, you’ll find some tips from the experts at Biziness Apps on how to market your app and get noticed by your audience.  

First of all, you have to start by knowing your audience.  Without knowing who to market to, your marketing plan will be weak.  Cast your net across your audience.

Then, find the right keywords to use in your description so that your app will get discovered.

Remember, trust is key, and an online presence builds trust. So next, build a landing page and write some blog posts to show your customers that you are an expert in your field.

Additionally, schedule your launch.  Use social media to tell people what you are doing.  When you launch, blow up your social media feeds with information about how people are benefitting from what you did.

Make sure you listen to the feedback that comes from those people who download your app.  They are the ones you built the app for, so see what they like and dislike about it.  Then, consider their suggestions.

Lastly, create a video that shows off how awesome your app is. There’s no need to be humble—brag about your app. After all, you invested a lot into it, don’t be shy showing it off.

Regardless of how great your app is, without a solid marketing plan, your app will not get into the hands of those who will benefit from it. That means it won’t help your business grow and profit.

market-your-mobile-app-compressor.jpg

 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo

Marketing Coach vs Agency: Why You Need a Coach for Real Success

June 26, 2023
John Becker John Becker

LinkedIn Could Become Your Most Powerful Distribution Channel

June 22, 2023
John Becker John Becker

Content Copycat: What To Do When Your Website Gets Copied

June 15, 2023
Christine Austin Christine Austin

My Best Sales Reps Haven’t Hit Their Quotas All Year: What Do I Do?

June 7, 2023
Marcus Sheridan Marcus Sheridan

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]

May 8, 2023
Ramona Sukhraj Ramona Sukhraj

What Small Business Leaders Need To Know to Thrive During a Recession

April 19, 2023
Marcus Sheridan Marcus Sheridan

5 Keys to Marketing Your Business During a Recession

April 17, 2023
Ramona Sukhraj Ramona Sukhraj

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide

March 6, 2023
Marcus Sheridan Marcus Sheridan