Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

7 Things Your Blog Post Needs Before You Hit Publish

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

7 Things Your Blog Post Needs Before You Hit Publish Blog Feature

7_Things_Your_Blog_Post_Needs_Before_You_Hit_PublishAre you arming your blog posts with the elements they need to succeed?

While it may be tempting to race to the publish button the minute you finish your latest masterpiece, premature publishing could result in missed marks.

Point being, check your post before you wreck your post. In order to help you do just that, I've detailed 7 things that your blog post must have before you hit the publish button. 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

A Keyword

While SEO changes have shifted the way many bloggers research, view, and implement keywords, your blog will still benefit from a well-defined keyword.

A keyword will not only help you narrow your focus from a content creation standpoint, but if properly selected, it will have an influence on the way your post performs on search engine results pages.

What marketers have found is that long-tail keywords are highly searchable and often times easier to rank for than a highly competitive single keyword. Long-tail keywords are more targeted which ultimately leads to better quality traffic and increased conversions.

Once you've defined a keyword(s) you'll want to be sure that you include it in the following areas:

  • Title
  • Meta description
  • URL
  • Body 

A Headline

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. (Source: Copyblogger

Your blog post doesn't simply need a headline, but it needs a headline that will help it stand out against the rest of the noise on the Internet. It's all about convincing the reader to move from on to the next sentence. 

When approaching headline creation consider the following elements:

  • Clear value or benefits
  • Question words like: Why? How? Who? When?
  • Numbered lists
  • Specificity 
  • Length

A Persona 

What buyer personas do is help to paint a picture of your audience. They work to shed light on what challenges the people you are trying to reach are faced with, how they consume information, and what goals they are ultimately trying to accomplish.

The new SEO calls for content that is optimized in accordance to the wants and needs of buyer personas, which means you'll want to be sure that your post lends itself well to their interests.

A Relevant CTA

The conversion potential for your blog posts is highly dependent on the call-to-action that you employ. In order to be sure that you've selected one that will perform well, you'll want to consider the following factors:

  • Lifecycle stage 
  • Buyer persona
  • Content subject matter
  • CTA analytics

If the offer being highlighted in your CTA is relevant to the audience's lifecycle stage, lends itself well to their wants and needs, addresses their challenges, and has performed well in the past, you're on the right track.

An Image (With Alt Text)

Perhaps what visual content does best is express ideas quickly. It works together with your headline to capture the attention of your audience and evoke curiosity.

It is important for bloggers to recognize that posts with visuals receive 94% more page visits and engagement than those without. (Source: Wishpond)

When including an image in your blog post, be sure to include alt text to increase SEO potential. What alt text does is serve an an alternative text for web users who cannot see images, however it also serves as a way for bloggers to boost SEO by including relevant keywords where they fit in the image's description.

Meta Description

Your blog's meta description provides an explanation of the content within your post that will appear on a search engine result page. 

It serves as an opportunity for bloggers to "advertise" their post to potential readers by highlighting a snippet of text that explains exactly what they can expect from the article. 

The goal is to keep it short and simple. In order to avoid your sentence being cut off, try to keep your description between 150-160 characters. 

Links

Including links within your blogs posts is a highly effective way to extend the shelf life of some of your older posts.

Internal links encourage your audience to explore your content library further, and increase page views which could potentially lead to conversions.

Additionally, internal links can be used to provide readers with further clarification without having to expand upon the length of your article. If you touch on a more complex topic that you've already detailed in an older blog post, use a link to increase the value and your business' credibility.

Photo Credit

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Published on March 10, 2014

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read