Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

B2B SMS Marketing: Easy & Effective Tips for HubSpot Users

B2B SMS Marketing: Easy & Effective Tips for HubSpot Users Blog Feature

July 18th, 2017 min read

Competition is everything when it comes to managing and growing your business.

You want to be bigger, better, and more attractive than the company who’s doing the same thing as you, right? I mean, that’s the big picture, but, in the words of Gary V - “You really should focus on putting yourself out of business instead of worrying about what your competition is doing.”

Which leads me to SMS marketing (text message marketing) and why it’s a must.

Why SMS Marketing?

You need to be prepared to try and test every avenue you can to learn how your audience wants to engage and learn about your company.

If you aren’t at least exploring how SMS marketing could work for you, you are selling yourself short, thus not working hard enough on putting yourself out of business.

SMS marketing speeds up that ability for marketers to reach their database instantly.

What other platform does that? None.

New research conducted by British psychologists indicates that young adults use their smartphones roughly twice as much as they estimate they do.  

“The fact that we use our phones twice as many times as we think we do indicates that a lot of smartphone use seems to be habitual, automatic behaviors that we have no awareness of,” Dr. Sally Andrews, a psychologist at Nottingham Trent University told Huffington Post in a recent article.

We wouldn’t be marketers if we didn’t look at these numbers as opportunities, right?

If you haven’t explored SMS marketing yet, and believe us, there are many, many B2B companies that have yet to dabble in this marketing tactic, this blog is for you!

How to Start an SMS Marketing Campaign:

1. First and foremost, you need to create an SMS marketing list.

Text Keyword to 12345 and get this great offer. Not very compelling right?

Just like with inbound marketing, your offers have to provide something your audience actually needs,  and finds helpful, entertaining, and useful.

You’ve spent countless hours understanding your audience so you are creating the right emails, blog post, social posts, and premium content, right?

Creating the right SMS call-to-action is the same concept. You want to give them a reason to text that awesome code so that they are entered into your SMS marketing campaign.

A Few Methods for Building Your SMS List:

You need a good strategy on promoting your SMS list to build one successfully!

  • Send an email out to your database. For example, if you own a software company and you frequently make updates to the software that are imperative to its users, let them know that you will also be communicating important software updates via SMS. They will want to text “GET SOFTWARE UPDATES” to 45567.
  • Promote it throughout your website. On your high performing web pages, a good method for promoting your SMS list would be to design calls-to-action and place above the fold, right below the hero section.
  • Use your webinars and podcast to promote your SMS list. Either add it to the creatives/slide deck or mention it a few times during your broadcast and, of course, tell them the value of texting “Get software updates” to 45567
  • And of course, utilize social media to promote your SMS list. Hosting upcoming Facebook live events? Be sure to mention your SMS list! Have a great offer you are using an SMS list for, put some paid dollars behind it and create an ad or boost a post!

2. Segment Your Lists

If you promote “Text: Get software updates to 45567” and start sending messages that don’t relate to software updates, this can annoy your audience.

Considering promoting several different SMS codes for various messages, but be sure you are segmenting your list and staying organized. Just because someone has opted in, doesn't mean you should abuse it with content they don't want. 

3.  Find an Irresistible Offer!

Like with any really great inbound marketing campaign, your offers are the driving force of lead conversion!

We do this well on our blog subscriber pages for our clients offering them something for free by signing up the blog.

Since incorporating this feature into our framework, we’ve seen major increases in blog subscribers. Recreate this magic with your SMS marketing.  

People like free. So, offer them something for free if they sign up for your SMS list!

A few examples:

  • Free ½ hour training session on something you know your audience struggles with or maybe they don’t have time to teach their employees themselves. Say you design network infrastructure and wireless setup for enterprise companies. You could offer free training on cyber security training.
  • Free templates. Everyone loves templates. It gives them a head start on not having to create something from scratch. This is essentially awesome for almost any type of B2B business. From business plan templates to business proposal templates to design templates, if your target persona has to create something for their job, create a template!
  • A valuable gift! Offer a $50 Amazon gift card or something as unique as meal kits! Anything to make their work-life balance a little easier!

These are just a few examples. You can really get creative here.

Before You Start SMS Marketing, Remember:

Pay Attention To Frequency

As mentioned earlier, you wouldn’t over-send emails, don’t over-send texts.

Depending on your audience, I'd recommend starting with no more than 2-4 text per month. You also need to be sure when someone signs up, your auto-responder mentions frequency so they know what to expect from you upfront.

With Call Loop’s SMS marketing software, users have the ability to build their mobile lists and to also send voice and SMS text messages to their contacts with HubSpot's Workflows, but we'll get into that later. 

Hours You Should Be Texting

Honestly, this should be a no-brainer!

You don’t like getting texts at 3 AM and the people in your SMS marketing list won’t either. Be courteous and make sure your SMS messages are scheduled during normal hours, but preferably when you think people are taking breaks.

The time of day really depends on your audience. Testing is always a must to see how your audience responds best. Not one single person is the same, so it’s very hard to say what hours are best.

Don’t Forget Disclaimers

CTIA represents the wireless communications industry and it requires you to include things like “MSG & DATA RATES MAY APPLY,” in your auto-responder messages.

These disclaimers only need to be sent once, but it’s important to not skip them. Make sure to look into the specific disclaimers associated with your offer. 

Opting-Out

When someone signs up for your SMS marketing list, in addition to disclaimers, you must also give someone the ability to opt-out.

For most services, this is simply by adding “Text “STOP” to cancel," but make sure to look into the specifics of the one you're using and make the instructions overt. 

So, now you know how to get started building your first SMS marketing campaign...

But How The Hell Do You Set It Up?

Your SMS marketing campaigns need to run on the right software.

Good news! Call Loop recently announced that it now integrates with HubSpot and we couldn’t be more thrilled!

Better news - it has a quick video on YouTube explaining you exactly HOW to do it! I could go into detail on this, but I think this is better served by just watching the video:


Looks awesome, doesn’t it?

Now, it may also look a little overwhelming. You might be saying:

  • Who has time to do this?
  • This looks too technical for me.
  • This is going to cost too much money.

That’s why you should take a few minutes and set up a call with one of our experts here at IMPACT

They can help answer your questions and even discuss strategy in a bit more detail on this or any other marketing campaign you are thinking of starting or have started and it’s just not working the way you thought it would.

Ready to get started? Awesome! Click the button to schedule your call!

Let's Talk!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE