Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Calculated properties for forecasting, Playbook feature requests, and the new Marketing Hub Enterprise [Hubcast 257]

By Carina Duffy

Calculated properties for forecasting, Playbook feature requests, and the new Marketing Hub Enterprise [Hubcast 257]

This episode of the Hubcast is brought to you by DSMW2020, April 5-7 in Hartford, CT.

Super early bird pricing ends February 1st! Use code 20HUBCAST to get 20% off your ticket.

Back by popular demand - Nicky B is here!

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Certified Dope

Calculated properties for forecasting

Forecast amount by likelihood to close is a way to adapt HubSpot’s deal forecasting tool to the individual sales reps ‘gut check.’

Why this versus the default HubSpot forecasting tool?

Well… in the back end of HubSpot you set a global win probability that the default report uses to calculate your forecast

How to:

1. Set deal ‘amount’ (default HubSpot deal property)

2. Create and set a ‘win by close date probability’ formatted number custom deal property

3. Create ‘forecast amount by likelihood to close’ custom equation deal property that takes the deal amount and multiplies it by the ‘win by close date probability’ number property to equal the weighted total.

What’s on our minds

HubSpot’s big announcement this week about the new Marketing Hub Enterprise has us thinking. 

(In a bit, we’ll share what some of the product updates are related to this, but first we want to talk about what we think this means for HubSpot.)

Many of the updates they talk about in the blog post are either in early beta or active beta, but it’s obvious who HubSpot is going after this year: mid-market and enterprise companies. The big boys.

This episode’s sponsor: DSMW2020

Things are heating up!

This week, Ann Handley was announced as one of the keynotes.

Speaker Announcement--1_14IG Post - Non Silhouette

If you don’t know who Ann Handley is, just look up any of her keynote videos on YouTube, or buy and read Everybody Writes, and you’ll be in the checkout line to buy your ticket in no time.

Visit to learn more and to lock in those super early bird rates! Use promo code 20HUBCAST for 20% off!


HubSpot wishlist: Playbooks - Drag and Drop Editing

“We need the ability to move questions/fields around inside playbooks we're building. 

    Ex. We'd like to move the 1st question in a playbook to the end of the playbook.

Right now, that means we need to rebuild the playbook just to change the order of questions, and that's a pretty big barrier to Playbooks being useful for us in the spirit of agility and ability "pivot" certain aspects of our sales process if needed.”

Vote it Up!

Another gem from our friend Devin at DigitalMarketer!


HubSpot updates

A Brand New SEO Recommendations Home

“To get started head over to the recommendations tab within the SEO tool. Choose which hostname you’d like to see SEO recommendations for. Hostnames with content hosted on HubSpot will automatically display. To add a new hostname with content hosted outside of HubSpot, click the Add new URL button.”

When you go to view recommendations, it’ll have a list of recommendations from highest priority to lowest priority, why it’s recommended, and how many pages are affected by the issue.

You can then click the View Pages button to see a list of all of the pages that have this recommendation and click a button to go straight to the editor for that page.

It also shows you how many page views those pages have so you can understand which ones should be top priority.
Learn More


Introducing the New Marketing Hub Enterprise: Always Easy. Now Deeply Powerful.

“New and noteworthy features:

  • Revenue attribution reporting built for real people, not data scientists. Show your customers the impact of your marketing services. 
  • New partitioning for lists, subscriptions, and dashboards making access control straightforward. Better manage customers at scale, whether they're a franchise business or have multiple brands. (in beta, contact your CC for access)
  • Adaptive testing that optimizes conversion paths using AI, sending traffic to your best pages over time. Save your agency time and bring more value to your customers, faster.
  • Account-based marketing to help sell to your target accounts and close high-value deals. Execute targeted marketing campaigns that create delightful customer experiences for your clients business. (in beta, contact your CC for access)
  • Higher capacity for workflows, lists, reports, and more so you and your customers will never outgrow HubSpot. The only limit on your marketing efforts is your imagination.”

Learn More

Highly recommend you read the blog post to learn more about each!


Until next time

Interested in sponsoring DSMW? Hit Nick up! 

Join the HubSpot User Slack and hang out with us! 

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at!

Until next time. This is Carina Duffy & Nick Bennett saying to you, get out there and get after it!

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Published on January 16, 2020

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read