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The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Read the Guide
The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Free HubSpot ROI Guide
View The Inbound Marketer’s Guide to Maximizing HubSpot ROI
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

Checkbox Field Types, Revenue Reporting, & Multiple Score Properties [Hubcast 213]

By Carina Duffy

Carina Duffy also recommends this free guide, The Inbound Marketer’s Guide to Maximizing HubSpot ROI.

Checkbox Field Types, Revenue Reporting, & Multiple Score Properties [Hubcast 213]

This episode of the Hubcast is brought to you by Survicate. Learn more at Survicate.com/Hubcast.

Nick Bennett, one of IMPACT’s other HubSpot nerds, is joining me today!

Hear about IMPACT's new HubSquad and why Nick and I have been working so closely together.

Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Property of the Week: Field Type Series

Single Checkbox + Multiple Checkboxes

Single checkbox: stores two options, on or off. Often used if you need a property value that is strictly true or false. In forms, they appear as a single checkbox.

Multiple checkboxes: stores checkboxes that contain several, usually related options, with a maximum of 1000 options. Each option has a maximum of 3,000 characters, including its label, value, and description.

If you’re ever looking to do a Yes/No property, single checkbox is your guy!

There’s an important difference between multiple checkboxes and dropdown/radio select fields - the option to allow people select many different options versus only one.

What’s On Our Minds

I’ve got custom reporting on my mind. I was at HubSpot last week recording some videos with HubSpot Academy (spoiler alert!) and got me thinking.

There are a lot of people out there just using HubSpot for marketing at their organization. They’re using other tools/CRMs for sales and service, most of which aren’t integrated directly, which means that they’re very limited in tracking things like revenue against their marketing efforts.

If you’re one of those companies, ALL HOPE IS NOT LOST!

This Episode’s Sponsor: Survicate

From website optimization and customer satisfaction surveys to complex customer insight processes integrated with your email campaigns – Survicate’s got you covered.

Learn more and try it for FREE at Survicate.com/Hubcast, and get 30% off for 3 months of the Professional plan (the most popular choice among HubSpot users).

HubSpot Wishlist: Handle inbound / incoming calls in HubSpot

“We currently have to use a service like Aircall to handle the inbound calls, which is not ideal. When you do the outbound calling from Hubspot it would make sense to also be able to handle the inbound calls and get them properly tracked, recorded, etc.” - troelsfeodor

Vote it Up!

HubSpot Updates

Quickly Create Topics & Subtopics Directly From the Content Editor

“To expedite the process of creating and editing your topics while creating content, the SEO side panel in the content editor now lets you create new topics and subtopic keywords as well as edit the assigned topic or subtopic keyword directly.”

Learn More

Two Changes to Scoring, including Multiple Score Properties

“Scoring in your HubSpot account is getting two major upgrades:

  1. Your HubSpot score is a contact property, but it lives separately from all the rest of your contact properties, in its own walled garden. With today's change, your score lives with the rest of your properties. Now, "score" is a property type, just like “dropdown,” “checkbox,” or any other.

  2. As a result of that change, if you're an Enterprise customer in any HubSpot hub, you’ll be able to create up to 25 scoring properties for contacts. As an added bonus, if you're a Professional customer in any HubSpot hub, you'll be able to create one score property (previously, only Marketing Hub Professional accounts had this capability).”

Learn More

Save Time by Cloning Dashboards

“Previously, creating slight variations of dashboards would've required creating a brand new dashboard, and recreating each report, piece by piece. With today's update, you can clone an entire dashboard with one click. Just like that.”

Learn More

(Dashboard > Actions > Clone Dashboard)

Changes Coming to Content Partitioning

“1. Content and Domain partitioning rules will no longer need to be enabled via the “Manage tools using partitioning” setting. The setting pictured below will no longer be available. Instead, the permissions will be enforced as soon as they are set in the Content tools or the Domain Manager.

2. By default, all content and domains in a portal will be visible to everyone in the portal until partitioned. Previously, unassigned content and domains were only visible to admins.

3. To encourage the use of teams, an individual user can only be given access to a specific piece of content if it is already shared with at least one team.

4. Members of parent teams can now assign content and domains to any of their child teams. Previously, this functionality was only available to admins.”

Learn More

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Nick Bennett saying to you, go out into the world and do some happy HubSpotting!

The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Read the Guide
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

Topics:

HubSpot
Inbound Sales
Published on February 14, 2019

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