Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Close Date vs. Entered Stage Date, Editable Shopify Deals, & Marketo at INBOUND?? [Hubcast 229]

Close Date vs. Entered Stage Date, Editable Shopify Deals, & Marketo at INBOUND?? [Hubcast 229] Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, IMPACT+ Instructor, INBOUND Speaker, Retains 12 HubSpot Certifications

June 6th, 2019 min read

This episode of the Hubcast is brought to you by IMPACT Live. We’re not biased or anything, but it’s probably going to be the most dope digital sales and marketing event of the year. Learn more at impacplus.com/live.

INBOUND Session Highlights:

Marketing Then & Now: A Fireside Chat with Marketo's Co-Founder Phil Fernandez and HubSpot's CMO Kipp Bodnar

  • Woah!! Marketo’s co-founder?? At INBOUND?? How could you NOT want to go to this??

Powerful Products: Why Small Businesses Can “Out-Innovate” their Bigger Competitors - Jules Pieri, Co-founder & CEO at The Grommet

  • Audience: people with an idea for a new product or service but don’t know where to get started, entrepreneurs and innovating professionals
  • Why we’re excited: can you say SMALL BIZ??


Report on This

When Your Sales Reps Don’t Update Their Close Dates

Are your Closed Won over time reports looking off? It could be because your reps aren’t updating the Close Date to accurately reflect when a deal closes (either leaving it as the default, or estimating it and then never updating).

So how do you create more accurate reports for when deals are closing? Instead of using the Close Date property in your reports, used the reporting-only property Entered Stage Date - [Closed Won].

This way you’ll be able to see the exact day a deal was moved to closed won, rather than relying on your reps to input that data.

Except if your reps aren’t keeping up to date on their deal board… but that’s a whole other thing ;)


What’s on Marcus’ Mind

After doing video for a year, why are some companies still at a 4 out of 10?

This Episode’s Sponsor: IMPACT FREAKIN LIVE

IMPACT Live is where the best in digital sales and marketing learn together. With a unique, single-track, fully-immersive format, you and your team will leave the event fired up and ready to crush it.

August 6-7 in Hartford, tickets are on sale now at impactplus.com/live, and use the promo code HUBCAST to get 15% off any ticket type.


HubSpot Wishlist: Bring Back the "Create a Draft" Option on HubSpot Calendar

This one’s from our girl Ramona - IMPACT’s content queen!

“We use the HubSpot Calendar extensively to manage the publishing of over 60 people at our company and I noticed recently that we can no longer add a draft when creating a blog task -- It's been a huge pain point ever since!

By creating the draft at the same time as task, we could ensure that the correct campaign was attached, along with the correct author, publish time, and that the article got published on the correct blog. I can't tell you how many times we've run into the issue of people staging their articles on the wrong blog or not attaching a campaign when drafting articles on their own.

I wish that little checkbox would come back and help streamline our processes again!”

Vote it Up!


HubSpot Updates

[Heads Up] Editable Shopify Deals

“Currently, when Shopify deals are synced to HubSpot, you aren’t able to edit them. This is because the ecommerce bridge is a one way sync from your Shopify store to HubSpot -- which means that Shopify is the source of truth for your ecommerce data. This setup blocks you from updating your deal information so that currently only the connected store to is able to update deal data.

That’s why starting on June 18th, you will be able to edit and delete deals within HubSpot that are synced from your connected Shopify ecommerce store (keep in mind currently products and line items are still not editable).

Keep in mind the ecommerce bridge is still a one-way sync. Updates made in HubSpot will not sync back to your connected Shopify store. When changes happen in your connected store, they will sync to update the deal in HubSpot.
Learn More


Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, get out there and get after it!

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