Marketing Then & Now: A Fireside Chat with Marketo's Co-Founder Phil Fernandez and HubSpot's CMO Kipp Bodnar
Woah!! Marketo’s co-founder?? At INBOUND?? How could you NOT want to go to this??
Powerful Products: Why Small Businesses Can “Out-Innovate” their Bigger Competitors - Jules Pieri, Co-founder & CEO at The Grommet
Audience: people with an idea for a new product or service but don’t know where to get started, entrepreneurs and innovating professionals
Why we’re excited: can you say SMALL BIZ??
Report on This
When Your Sales Reps Don’t Update Their Close Dates
Are your Closed Won over time reports looking off? It could be because your reps aren’t updating the Close Date to accurately reflect when a deal closes (either leaving it as the default, or estimating it and then never updating).
So how do you create more accurate reports for when deals are closing? Instead of using the Close Date property in your reports, used the reporting-only property Entered Stage Date - [Closed Won].
This way you’ll be able to see the exact day a deal was moved to closed won, rather than relying on your reps to input that data.
Except if your reps aren’t keeping up to date on their deal board… but that’s a whole other thing ;)
What’s on Marcus’ Mind
After doing video for a year, why are some companies still at a 4 out of 10?
This Episode’s Sponsor: IMPACT FREAKIN LIVE
IMPACT Live is where the best in digital sales and marketing learn together. With a unique, single-track, fully-immersive format, you and your team will leave the event fired up and ready to crush it.
August 6-7 in Hartford, tickets are on sale now at impactplus.com/live, and use the promo code HUBCAST to get 15% off any ticket type.
HubSpot Wishlist: Bring Back the "Create a Draft" Option on HubSpot Calendar
This one’s from our girl Ramona - IMPACT’s content queen!
“We use the HubSpot Calendar extensively to manage the publishing of over 60 people at our company and I noticed recently that we can no longer add a draft when creating a blog task -- It's been a huge pain point ever since!
By creating the draft at the same time as task, we could ensure that the correct campaign was attached, along with the correct author, publish time, and that the article got published on the correct blog. I can't tell you how many times we've run into the issue of people staging their articles on the wrong blog or not attaching a campaign when drafting articles on their own.
I wish that little checkbox would come back and help streamline our processes again!”
“Currently, when Shopify deals are synced to HubSpot, you aren’t able to edit them. This is because the ecommerce bridge is a one way sync from your Shopify store to HubSpot -- which means that Shopify is the source of truth for your ecommerce data. This setup blocks you from updating your deal information so that currently only the connected store to is able to update deal data.
That’s why starting on June 18th, you will be able to edit and delete deals within HubSpot that are synced from your connected Shopify ecommerce store (keep in mind currently products and line items are still not editable).
Keep in mind the ecommerce bridge is still a one-way sync. Updates made in HubSpot will not sync back to your connected Shopify store. When changes happen in your connected store, they will sync to update the deal in HubSpot.” Learn More
Until Next Time
If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at firstname.lastname@example.org!
Until next time. This is Carina Duffy & Marcus Sheridan saying to you, get out there and get after it!
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.