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Blogging works better when you write about topics your buyers care about.
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This throwback episode was originally recorded in October, but we think it's an invaluable listen for content managers evaluating their people approach in 2021.
As a content manager, you have a choice when you sit down to look through a draft someone else has given to you. You can simply edit it or you can take the time to coach a subject matter expert who is really in search of elevating their skills so they can become a thought leader.
Blogging works better when you write about topics your buyers care about.
This is something we engage in quite a bit at IMPACT. We spy those rising voices — whether or not they realize it themselves — and we invest the time to not only get a single piece of content across the line, but also to help them strengthen their content creation and storytelling chops as an individual.
But what does content coaching actually look like? And when is it the right choice over traditional editing for your company's content creation?
That's exactly what we dive into in this episode.
Enjoy!
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As I mentioned a the previous episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. For various reasons, we always felt very quickly that they would become obsolete — for example, we would cancel events we were promoting in those episodes, due to the COVID-19 pandemic.
After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring during certain episodes that we opt to publish down the line, as they make sense.
They also may be released out of order, based on their topic. The topics we discussed are still very valuable and evergreen, however, so we hope you'll excuse any momentary confusion.
Until next week! 👋
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