Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

"What to Write & When in Content Marketing" with Kevin Phillips (Content Lab, Ep. 23)

By Liz Moorehead

Liz Moorehead also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

"What to Write & When in Content Marketing" with Kevin Phillips (Content Lab, Ep. 23)

Hello, everybody! As subscribers of THE LATEST know, I'm reporting in from Chicago where, earlier this week, I hung out with the Chicago HUG for a talk and workshop on content strategies and pillar content

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

IMG_20190220_115304

That's me, hanging with IMPACT Director of Audience Engagement & Community Stephanie Baiocchi and IMPACT Director of Event Marketing Jen Barrell in front of... well, the Chicago skyline... buried behind snow clouds. Whatever.

Anyway, we're not here to talk about my trip to Chicago. 

Instead, I have a wonderful conversation for you this week between myself and IMPACT Content Marketing Consultant Kevin Phillips, who you may remember from one of the first episodes of the Content Lab podcast

He recently published his own definitive pillar guide on content marketing, so he joined me to talk about his experience writing his own piece of pillar content and to share the most mind-blowing content marketing strategy he recommends to everyone. 

I kid you not, it is a strategy I had never heard before, and I don't know how I had never thought of it. 

Enjoy! 

Listen to the Episode

Resources We Discussed

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode!

Or you can comment on this episode below! I'd love to hear from you.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Published on February 22, 2019

Recent Articles

5 Features of a Sales Enablement Strategy That Actually Works
June 27, 2022 • 9 min read
15 B2B Content Marketing Examples That Crush The Competition
June 23, 2022 • 11 min read
The Best Sales Enablement Tools for Your Team in 2022
June 13, 2022 • 7 min read
64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]
June 4, 2022 • 9 min read
7 Simple Steps To Create an Effective Content Marketing Process
May 26, 2022 • 13 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)
April 12, 2022 • 6 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
April 9, 2022 • 10 min read
15 Powerful Content Marketing Examples To Inspire Your Next Campaign
March 24, 2022 • 12 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Best Marketing Courses on Udemy
February 25, 2022 • 8 min read
9 Essential Content Manager Duties You Need To Hire For
February 21, 2022 • 7 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Content Marketing Benefits: What You're Missing Out On In 2022
February 3, 2022 • 8 min read
How To Choose Content Marketing Topics
January 31, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
The Big 5: How to Write Great “Problems” Content
January 27, 2022 • 6 min read
11 Common Business Blogging Mistakes To Avoid At All Costs
January 25, 2022 • 11 min read