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Hello, everybody! As subscribers of THE LATEST know, I'm reporting in from Chicago where, earlier this week, I hung out with the Chicago HUG for a talk and workshop on content strategies and pillar content!
That's me, hanging with IMPACT Director of Audience Engagement & Community Stephanie Baiocchi and IMPACT Director of Event Marketing Jen Barrell in front of... well, the Chicago skyline... buried behind snow clouds. Whatever.
Anyway, we're not here to talk about my trip to Chicago.
Instead, I have a wonderful conversation for you this week between myself and IMPACT Content Marketing Consultant Kevin Phillips, who you may remember from one of the first episodes of the Content Lab podcast!
He recently published his own definitive pillar guide on content marketing, so he joined me to talk about his experience writing his own piece of pillar content and to share the most mind-blowing content marketing strategy he recommends to everyone.
I kid you not, it is a strategy I had never heard before, and I don't know how I had never thought of it.
Enjoy!
Listen to the Episode
Resources We Discussed
- Content Marketing Defined, the Ultimate Getting Started Guide
- The Definitive Blogging Tips Guide for Businesses & Marketers
- Accelerating Sales with Video from Sales Hacker, feat. Myriah Anderson
- They Ask, You Answer by Marcus Sheridan
- The Big 5 Blog Topics Guaranteed to Drive Traffic, Leads, & Sales
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