One of my favorite things about managing these projects -- and taking our thought leaders here at IMPACT through my (fairly intense) pillar content creation process -- is how much I get to learn about a particular topic from some of the smartest people in this industry.
If you want to get the maximum amount of return from your topic cluster-based content strategies, you need to listen to this episode. In it, Justin Champion of HubSpot returns to talk about link building and guest blogging strategies -- two methodologies in the inbound marketing world that have gotten a bad reputation because a large percentage of folks are approaching them with the wrong tactical mindset.
In this episode, we talk about why link-building is so critical to the success of your pillar content and topic clusters, the exact steps you need to go through to plan and execute a guest blogging strategy that actually works, how to build relationships with publishers, how to write pitches that actually get accepted, and much more.
During this conversation, IMPACT HubSpot Specialist Carina walks us through a candid pillar content creation retrospective, as she recently finished writing a draft of a pillar on HubSpot Marketing Hub. She talks about what surprised her, what she’s learned, and what advice she would give to others who have a similar pillar content mountain to climb.
This episode is a must-listen for anyone who is tackling a pillar content strategy or is being asked to write a piece of pillar content. Actually, it's a great episode for anyone being asked to tackle a super long-form piece of content, period.
Pillar content is a complex topic that has prompted a lot of discussion in the digital marketing community, and no one should be surprised by that. Pillar content is massive, scary, intimidating, and exciting. It's also the future of content.