One of the more specific consequences of this upheaval, however, is that content managers, editorial directors (like moi!), and other digital marketers are now left with a lot of questions about how to manage their content strategies.
Should they be making changes? Should they be publishing coronavirus content at all? Should they be embracing more video? Should they simply stay the course?
To be honest, these are questions I've been wrestling with myself, as the director of our content team at IMPACT.
I'm not alone, either.
Here's a message I received earlier this week from Cody Turner. Cody is one of my favorite humans, in addition to being the content rockstar for Office Interiors in Canada:
"I could use some pointers on how to prioritize my growing content calendar. I’ve suddenly become one of the busier employees at my office since content marketing is very much needed in an office supply company. Suddenly, home office equipment is in high demand."
Upon receiving this, I immediately thought to myself:
"Well, in the spirit of They Ask, You Answer, Cody asked... now, it's our job to answer this as honestly and thoroughly as possible!"
In order to do this properly, however, John and I knew we needed reinforcements.
We have a ton of insight on how IMPACT is managing current events with our content calendar — which we talk about in this episode — but we also know we have more resources, are in a different industry than most, and publish at a much greater volume... the last of which gives us a lot of flexibility.