Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Creating Smart Lists with HubSpot 3 for a More Targeted Campaign

By Dan Baum

Creating Smart Lists with HubSpot 3 for a More Targeted Campaign


smart listsIt has been a rather eventful month for all you HubSpotters out there. The release of HubSpot's new platform, HubSpot 3, has rolled in revolutionized updates on their already awesome software. One of these updates, HubSpot Smart Lists, completely revamps the way we think about email marketing and lead nurturing.


 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

you introduce smart lists into your email marketing efforts, you guarantee that your email lists will always be up to date, and as accurate as you specify. Smart lists are great tools for your marketing, and you will see a huge improvement in your lead nurturing efforts as well.

It's hard to say, but those dynamic lists that you've spent so much time on, are almost obsolete with smart lists. What distinguishes smart lists, is their ability to directly sync with your whole campaign. Social media, your blog, anything can be turned into a smart list!

It's hard to hear, but they are really the next big thing when it comes to segmenting your contact list. This post will go over the basics of HubSpot Smart Lists, and show you all the ways smart lists can benefit your company on the new and improved, HubSpot 3 Platform.

Looking for the ability to more effectively segment your email marketing list? Contact IMPACT and we'll get you started!

HubSpot 3 Smart Lists

What Are HubSpot Smart Lists? 

Simply put, a smart list is a segmented email list, that changes based on your leads' information. Similar to a dynamic list, Smart Lists update automatically and group together the different types of your leads. If you have a form on your landing page that asks marital status, and you want to send an email to only those leads that are single, you can create a smart list, that groups all these leads together. And as more single leads come in, they are automatically added to the list! It really makes your email marketing and lead nurturing super easy and convenient.

What makes them special? 

The HubSpot Smart Lists are dynamic so that when a lead passes through your lead nurturing campaign, you can market  to them in an effective and efficient matter so that your contact isn't "just another lead".  Smart lists constantly changing, based on a set of criteria that you specify. You control everything, and the beautiful part is that you only don't have to add every contact to your list! It's all automatic.

Each time an individual meets the rules of a smart list, they are added to that list. You can have an unlimited number of Smart Lists that are segmented based on anything you want from your campaign. Whatever allows you to nurture the most leads efficiently. This is why these smart lists are so innovative!

How Can You Use Them?

Now that the HubSpot 3 software allows you to create smart and dynamic lists, it allows for a more targeted email marketing campaign, as you can more effectively market to  specific demographics and send unique content to the users who can benefit from it the most.

This will also ensure that you're not annoying your contact list, as you're only sending relevant information and offers to specific leads, effectively decreasing the likelihood of someone unsubscribing.

Start Utilizing Smart Lists

Interested in learning more about how you can implement the HubSpot 3 software to execute a more targeted marketing campaign? Give us a call at IMPACT and learn how we can help!

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Published on September 15, 2012

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read