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Partial transcripts of the Hubcast that appear below have been edited for clarity.
Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Certified Dope: Digging into the new custom report builder
Email nurture reporting
You can now use email open-and-click data in the custom report builder and it’s … pretty cool.
Gravity forms has a cool “Map It” functionality that takes the address from a form submission and generates a link to the Google Maps of that address in the submission notification email.
So, how do you do that in a HubSpot notification email?
Turns out it’s really just a matter of pulling personalization tokens into the source code of the email:
<a href="https://maps.google.com/maps?q=Error+Error">See it on the map</a>
HubSpot wishlist: Visual customization options for popup forms and popup images to increase conversions
It would be great if we can upgrade the popup forms with more visual customization options and also have the option to use popup images (image-only popups).
I know these are two different things but with more customization options, for example, styling, images, colors, and background, we could really improve our lead generation and increase our conversion rate.
There are many great examples that HubSpot's website currently uses, which would also be great for us users. I often see popups appearing for e-books where large images are being used.
Shoutout to our pal Ari Haas for bringing this one to the HubSpot user Slack!
[Live] Send dashboard emails with dynamic filters
In your portal, you can build out a dashboard with dynamic filters such as "Owners: me" or "Teams: my teams," which will change the data, dependent on which user is viewing the dashboard. And now you can add the same dynamic filters to your emails to ensure that the relevant context carries over to each recipient of the email. Learn More
[Now Live] Pipeline permissions: partitioning of deal and ticket pipelines
Super admins can manage which users and teams have access to specific deal and ticket pipelines. For each pipeline, you can give access to all users in the account, or limit access to individual users and teams.
[Note:] Explicitly giving a user or team access to a pipeline will restrict access for all others. For users without permission, restricted pipelines will be greyed out in the HubSpot account on desktop and the mobile app. Restricted users can view a specific deal or ticket record if they are sent a direct link from a user with access to the pipeline. They will also see records from restricted pipelines as associations on records.
[Now Live] Collaboration sidebar in website pages, landing pages, and blog
Commenting and the Collaboration Sidebar are available to all Marketing Hub Professional and Enterprise users, and available in the following apps:
[Upcoming Sunset] Sales Tools will no longer update the Lifecycle Stage property
Today, the contacts created from the following Sales activities have their Lifecycle stages automatically set to "Lead":
Booking a meeting.
Logging a 1:1 email.
Being added to the CRM from the Sales Extension sidebar.
After this update, these activities will have no impact on the Lifecycle stage property.
[Now Live] Zoom integration with Conversation Intelligence (Sales or Service Hub Enterprise)
From the Zoom integration settings page in HubSpot select "Sync data from recordings and transcripts." This is a portal-level setting:
Once you have enabled cloud recording in Zoom and checked the box in Zoom Integration settings to sync recording and transcript data, you will be able to see recording and transcripts for your Zoom meetings in your HubSpot CRM.