Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Customers' Average Page Views by Source, the Spirit of Testing, & We're Speaking at #INBOUND19! [Hubcast 224]

Customers' Average Page Views by Source, the Spirit of Testing, & We're Speaking at #INBOUND19! [Hubcast 224] Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, IMPACT+ Instructor, INBOUND Speaker, Retains 12 HubSpot Certifications

May 2nd, 2019 min read

This episode of the Hubcast is brought to you by Design Pickle. Learn more at designpickle.com/hubcast.

The INBOUND 2019 agenda is finally up and If you haven’t seen on various social media platforms, both of us will be presenting!

Hear more about our topics in this week's episode.

Also, we discuss HubSpot’s shift from an “all-in-one suite” to an “all-in-one platform."


Report on This

Average Number of Page Views of Customers by Source

This is a good time to talk about what I refer to as the two types of reporting most people do in HubSpot: real-time and retrospective.

Retrospective reporting is awesome for doing things like auditing your contacts and validating/updating lead scoring and other lifecycle stage criteria.

We tend to make a lot of assumptions about our contacts, retrospective reporting allows us to validate those, or find out that they’re completely wrong!

Check out how I made this report here:

Check out this Video

What’s on Marcus’ Mind

We all need to have a stronger spirit and love for testing-- if we’re going to win in digital going forward.

This Episode’s Sponsor: Design Pickle (Interview)

This episode of the Hubcast is brought to you by Design Pickle, the #1 flat-rate graphic design platform.

This week I had the pleasure of sitting down with Russ Perry, founder of Design Pickle, and fellow lover of pickles.

Check out the full interview here:


Learn more at designpickle.com/hubcast and get 25% off your first month!


HubSpot Wishlist: Default for hyperlinks in blogs should be open in new window

Shoutout to Steph B for hollering this one out in the HubSpot User Slack!

“I, and I'm sure others, think it would be more beneficial to have the default hyperlink option in blogs to be having them open in a new window. As of now, the default is to have the links open in the same window and therefore prompts visitors to leave the blog.

There is the option to select a radial box and have them open in a new window, but you need to remember to click it every time, or risk losing the visitor. Having the links open in a new tab or a new window by would allow them to remain in the blog and therefore a better chance of clicking the CTA.”

Vote it Up!


HubSpot Updates

Send Inmail Right from Your CRM with the HubSpot-LinkedIn Sales Navigator Integration

“With today’s change, you’ll now be able to send InMail directly from the CRM communicator with an enabled integration and a subscription to LinkedIn Sales Navigator Team or Enterprise editions.”
Learn More


Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

And if you leave a review and are the first one to email me, you'll get one of these sweet limited-run Hubcast mugs shipped right to your doorstep!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, get out there and get after it!

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