In order to successfully nurture leads through your sales funnel, it’s important that they’re managed appropriately in order to filter out unqualified leads, that they’re lifecycle stage is clearly defined and the criteria for both is fully understood.
To educate and nurture your leads, you need to regularly create and publish content on your blog.
Companies that blog on a regular basis, somewhere between 10 to 15 times a month, get 5x more traffic than a company that doesn’t blog at all.
Fulfill content responsibility
Revise and edit
Before you started implementing inbound marketing, a customized GamePlan is created to help you achieve your unique business goals.
Your GamePlan is a document that will continuously be modified and updated in order to stay aligned with your business goals, therefore, naturally there will be some weekly upkeep.
Review activity and notes
There is simply no better resource for acquiring new customers than by utilizing your existing ones.
65% of new business actually comes from referrals. In addition, leads from inbound links (referrals) are 5x more likely to become customers than outbound links.
Execute referral strategy
HubSpot’s marketing software enables marketers to track and measure the performance of all marketing activities.
Therefore, it’s important to stay on top of your metrics in order to make any necessary adjustments.
Review weekly report
Review prospects tool
Through their feedback, your company can inquire about the needs and wants of customers. This helps to develop a stronger inbound marketing campaign.
Manage leads and mark appropriately
Weekly call with account manager
65% of buyers indicate that consistent and relevant communication provided by sales and marketing organizations is a key influence in choosing a solution provider.
Sales and marketing should work synergistically.
Identify common questions and concerns
Craft content around sales feedback
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