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Carolyn Edgecomb

By Carolyn Edgecomb

Aug 7, 2013

Topics:

Checklists Inbound Marketing
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Checklists  |   Inbound Marketing

Daily & Weekly Inbound Marketing Tasks For a Successful Campaign

Carolyn Edgecomb

By Carolyn Edgecomb

Aug 7, 2013

Daily & Weekly Inbound Marketing Tasks For a Successful Campaign

 

inbound marketing task listSome days there doesn’t even seem to be enough time to have lunch.


As marketers and business owners, if we cannot find the time to eat our PB&J sandwich, how are we going to make the time to monitor and execute various marketing activities?


You most likely won't.


So how do you expect to stay on top of your campaign? You want to ensure that it's successful.


Don't let your stomach growl. And don't let your inbound marketing campaign suffer.


Because we’ve been there, we decided to put together this comprehensive daily and weekly task list to help you stay on top of everything of critical importance to the success of your campaign.


Your Daily Inbound Marketing Tasks


Address BoFu Leads


The primary focus of a successful inbound marketing campaign is to generate traffic, leads, and most importantly, work these leads further down the sales funnel to an eventual sale.


Once a lead has reached the bottom of your sales funnel, meaning they’ve requested a consultation, free demo or other form of communication, it’s critical that you manage them in a timely manner.


Key activities:



    • Making a connection



Manage Your Leads in HubSpot


In order to successfully nurture leads through your sales funnel, it’s important that they’re managed appropriately in order to filter out unqualified leads, that they’re lifecycle stage is clearly defined and the criteria for both is fully understood.


Key activities:



    • Set their lead status accordingly

    • Review their timeline



Social Media Monitoring & Engagement


Engaging and monitoring the conversations you’re having on social media with your audience is essential in developing relationships with them.


In today’s digital age, not only are consumers engaging with brands, more consumers are heading to social media for customer service as well.


Everyday you should be checking your social media profiles for engagement and responding where necessary.


Key activities:



    • Twitter

    • Facebook

    • LinkedIn company page

    • LinkedIn profile

    • LinkedIn groups



Your Weekly Inbound Marketing Tasks


Content


To educate and nurture your leads, you need to regularly create and publish content on your blog.


Companies that blog on a regular basis, somewhere between 10 to 15 times a month, get 5x more traffic than a company that doesn’t blog at all.


Key activities:



    • Fulfill content responsibility

    • Revise and edit


GamePlan


Before you started implementing inbound marketing, a customized GamePlan is created to help you achieve your unique business goals.


Your GamePlan is a document that will continuously be modified and updated in order to stay aligned with your business goals, therefore, naturally there will be some weekly upkeep.


Key activity:



    • Review activity and notes


Referrals


There is simply no better resource for acquiring new customers than by utilizing your existing ones.


65% of new business actually comes from referrals. In addition, leads from inbound links (referrals) are 5x more likely to become customers than outbound links.


Key activity: 



    • Execute referral strategy


HubSpot


HubSpot’s marketing software enables marketers to track and measure the performance of all marketing activities.


Therefore, it’s important to stay on top of your metrics in order to make any necessary adjustments.


Key activities:



    • Review weekly report

    • Review prospects tool


Customer Feedback


Through their feedback, your company can inquire about the needs and wants of customers. This helps to develop a stronger inbound marketing campaign.


Key activities:



    • Monitor feedback

    • Contact database

    • Manage leads and mark appropriately

    • Weekly call with account manager


Sales/Marketing Alignment


65% of buyers indicate that consistent and relevant communication provided by sales and marketing organizations is a key influence in choosing a solution provider.


Sales and marketing should work synergistically.


Key activities:



    • Identify common questions and concerns

    • Craft content around sales feedback

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.