Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
Close
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Read the Guide
The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Free HubSpot ROI Guide
View The Inbound Marketer’s Guide to Maximizing HubSpot ROI
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

Deals by Stage and Source, the Publisher Model, & the New Academy UX (with Bob Ruffolo) [Hubcast 222]

By Carina Duffy

Carina Duffy also recommends this free guide, The Inbound Marketer’s Guide to Maximizing HubSpot ROI.

Deals by Stage and Source, the Publisher Model, & the New Academy UX (with Bob Ruffolo) [Hubcast 222]

This episode of the Hubcast is brought to you by Design Pickle. Learn more at designpickle.com/hubcast.

The one and only Bob Ruffolo is in the house!

Since we always talk about INBOUND on this show, let’s take a second to talk about IMPACT Live. What are you most excited about this year?

Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI


Report on This

Pipeline Breakdown by Source

You can do this as single object report with deals.

Did you know? There is an “Original source type” DEAL property that gets populated with “the original source for the associated contact, or associated company if there is no contact, with the oldest value for the Time first seen property.”

This means we can create a report that shows the number of deals in each of our deal stages, broken out by the original source of that deal. Might not be something that sales cares too much about, but probably something marketing cares a TON about!

Want to see if the leads you’re bringing in from inbound are actually turning into deals, and not only that but actually converting into revenue? This is a great way to look at it.

Filters for this one: Close Date is this year (that’s it!)

Here’s what it looks like in the report builder:


Deals by Stage and Original Source (HubSpot Report)

What’s on Our Minds

We’ve been talking a LOT at IMPACT about the “publisher model.”

Bob - why don’t you share a bit about what our vision is with the publisher model, and how that fits into the "They Ask, You Answer" philosophy.

This Episode’s Sponsor: Design Pickle

Design Pickle is the #1 flat-rate graphic design service. Our mission: To change lives through creativity.

A couple ways that HubSpot users specifically can leverage Design Pickle? Think: blog post graphics, landing page graphics, beautiful emails, consistent social media graphics, the list goes on.

Pricing starts at just $370/month unlimited design requests and a dedicated professional designer, and Hubcast listeners even get 25% off their first month.

Learn more at DesignPickle.com/hubcast.


HubSpot Wishlist: Set up and edit email signatures for other users

Shout out to Nick Bennett (one of IMPACT’s HubSpot Trainers, shoutout to the #HubSquad!) for bubbling this one up:

“In some cases it would be useful to be able to set up and edit signatures for other users, whenever Marketing sets up automated emails for sales or account management.

Either those colleagues are not active users at the moment, or Marketing simply knows best how to quickly set up and edit signatures, which saves a lot of time.”

Vote it Up!

HubSpot Updates

[Now Live] New academy.hubspot.com!

“The goals for this project were to create a consistent design between all of our pages, build a framework that would allow us to create pages in more languages, and enable our website visitors to find what they’re looking for as quickly and easily as possible.”
Learn More

The new design is great - much easier to navigate than the old one!

My main gripe (and Stephanie B will agree!) - academy.hubspot.com still isn’t integrated with the Learning Center in your HubSpot portal,

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time -- This is Carina Duffy & Bob Ruffolo saying to you, get out there and get after it!

The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

Topics:

HubSpot
Reporting & Performance
IMPACT Live
Published on April 18, 2019

Recent Articles

Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read