Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Deals by Stage and Source, the Publisher Model, & the New Academy UX (with Bob Ruffolo) [Hubcast 222]

Deals by Stage and Source, the Publisher Model, & the New Academy UX (with Bob Ruffolo) [Hubcast 222] Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, IMPACT+ Instructor, INBOUND Speaker, Retains 12 HubSpot Certifications

April 18th, 2019 min read

This episode of the Hubcast is brought to you by Design Pickle. Learn more at designpickle.com/hubcast.

The one and only Bob Ruffolo is in the house!

Since we always talk about INBOUND on this show, let’s take a second to talk about IMPACT Live. What are you most excited about this year?


Report on This

Pipeline Breakdown by Source

You can do this as single object report with deals.

Did you know? There is an “Original source type” DEAL property that gets populated with “the original source for the associated contact, or associated company if there is no contact, with the oldest value for the Time first seen property.”

This means we can create a report that shows the number of deals in each of our deal stages, broken out by the original source of that deal. Might not be something that sales cares too much about, but probably something marketing cares a TON about!

Want to see if the leads you’re bringing in from inbound are actually turning into deals, and not only that but actually converting into revenue? This is a great way to look at it.

Filters for this one: Close Date is this year (that’s it!)

Here’s what it looks like in the report builder:


Deals by Stage and Original Source (HubSpot Report)

What’s on Our Minds

We’ve been talking a LOT at IMPACT about the “publisher model.”

Bob - why don’t you share a bit about what our vision is with the publisher model, and how that fits into the "They Ask, You Answer" philosophy.

This Episode’s Sponsor: Design Pickle

Design Pickle is the #1 flat-rate graphic design service. Our mission: To change lives through creativity.

A couple ways that HubSpot users specifically can leverage Design Pickle? Think: blog post graphics, landing page graphics, beautiful emails, consistent social media graphics, the list goes on.

Pricing starts at just $370/month unlimited design requests and a dedicated professional designer, and Hubcast listeners even get 25% off their first month.

Learn more at DesignPickle.com/hubcast.


HubSpot Wishlist: Set up and edit email signatures for other users

Shout out to Nick Bennett (one of IMPACT’s HubSpot Trainers, shoutout to the #HubSquad!) for bubbling this one up:

“In some cases it would be useful to be able to set up and edit signatures for other users, whenever Marketing sets up automated emails for sales or account management.

Either those colleagues are not active users at the moment, or Marketing simply knows best how to quickly set up and edit signatures, which saves a lot of time.”

Vote it Up!

HubSpot Updates

[Now Live] New academy.hubspot.com!

“The goals for this project were to create a consistent design between all of our pages, build a framework that would allow us to create pages in more languages, and enable our website visitors to find what they’re looking for as quickly and easily as possible.”
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The new design is great - much easier to navigate than the old one!

My main gripe (and Stephanie B will agree!) - academy.hubspot.com still isn’t integrated with the Learning Center in your HubSpot portal,

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time -- This is Carina Duffy & Bob Ruffolo saying to you, get out there and get after it!

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