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Kevin Phillips

By Kevin Phillips

Sep 9, 2017

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Content Marketing
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Content Marketing

Definition of SERP Features (In Under 100 Words)

Kevin Phillips

By Kevin Phillips

Sep 9, 2017

Definition of SERP Features (In Under 100 Words)

In addition to ten organic results on a search engine results page (SERP), you may notice a variety of other elements. These are called SERP Features.

SERP features are additional links to content search engines believe are relevant to a search query.

SERP Features come in a variety of types and can be found in various locations throughout the results page.

One of the most coveted SERP Features for marketers is the Featured Snippet which appears above the organic results (referred to as position 0).

Other SERP Features include videos, images, knowledge cards, instant answers, site link extensions, and more.

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