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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

What Benefits Can Technology Bring to Your Small Business? [Infographic]

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

What Benefits Can Technology Bring to Your Small Business? [Infographic] Blog Feature

technology-help-small-businesses.jpgDespite being a marketing and PR intern, I wore many hats during an early internship with a theater company.

One day, my mission was to get the shoe of one of our visiting actresses fixed before the first performance. So you can imagine how frantic things were when my executive director sent me down the street to a narrow, unlabeled cobbler’s shop in the back of business plaza.

While this setting alone was memorable (and pretty terrifying), the thing that stood out to me most was the cash register. More a rusted metal block with bulging keys and a ticking number display than a machine I’d trust with my money, I couldn’t believe, for the life of me, that the owner still used that thing.

But hey, the tool and its technology were tried and true -- why should he have abandoned it?

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Today, this is the mentality that many small business owners hold and live by and while it’s hard to argue with it, it is also a mentality that may be holding them back from reaching their full potential.

As an inbound marketing agency, we live and die by technology in our office (just come visit us when the wifi goes down and you’ll see what I mean.) and while initially getting set up with cloud technology, a CRM, data security, or even marketing automation software, may cost a pretty penny, the long-term benefits are unmatched.

In this informative infographic, Canon and SCORE outline dozens of the benefits that technology can bring to small businesses, yet so many are missing out on.

Some of the facts shared include:

  • 80% of small business owners use a mobile device at least once a day, but 31% still don’t have a mobile-friendly website.
  • 56% are concerned with improving existing customer experience and retention, bt only only 29% use a CRM.
  • Cloud technology is recognized as; more cost effective, flexible, easier/faster to deploy, more reliable, etc.
  • 60% of cyber crimes are directed at small businesses

Check out the full infographic below and if you need help with your mobile website, CRM, marketing, or sales technology, talk to us!

Score_Infographic-APR2016-Tech-Ver4-OL-01.jpg

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on April 23, 2016

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