Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

How to Sell Video Marketing to Your Boss (& Prove it Doesn’t Have to Be Hard)

How to Sell Video Marketing to Your Boss (& Prove it Doesn’t Have to Be Hard) Blog Feature

June 22nd, 2018 min read

It’s official: producing video content has become a matter of “when” not “if,” for marketers.

And if you’re marketing for a business or at an agency, that “when” should be ASAP -- if not last week.

Seriously. When we look at why video content dominates, the stats speak for themselves.

  • A 157% lift in organic search traffic for video-centric marketers
  • 1200% more social shares versus text and images put together
  • Oh, and don’t forget the fact that video is poised to make up 80% of all consumer internet traffic by 2019.

The writing seems to be on the wall for marketers to go all-in on video,  but even while the statistics are striking, they might not be enough to “wow” non-believers in your camp.

In this article, I’ll give you all the tools to get your team and your clients are not only on board with but in love with video.

The Art of Selling Video to Your Boss

First thing’s first: let’s talk about the wake-up call for why video is so attractive to modern marketers.

1. Low Learning Curve, Awesome Results

Simply put, video marketing is no longer reserved for traditional producers with big budgets.

No equipment? No problem.

If you have a smartphone, you can sow the seeds of a full-blown video campaign.

In fact, the explosion of social video speaks for itself.

Apps like Instagram, Snapchat, Hyperlapse, and Boomerang allow marketers to create their own bite-sized clips in a matter of seconds. 


Andddd cookbook week is a wrap! 👏🏼 What an AMAZING week. I woke up everyday this week feeling so thankful and grateful. ✨ Thankful for such a great, supportive community that lifts me up. Thankful to get to do what I do everyday and publish gorgeous cookbooks (thanks @clarksonpotter!) Thankful for my family and friends who encourage me everyday to keep pursuing my dreams with Inspiralized. And most importantly, thankful for Luca, for letting me experience the feeling that love conquers all and nothing else matters but this baby boy. 💙👶🏻 As the dedication in my new cookbook states, “Everything from this point on is for you.” THANKS to everyone who bought a copy of the new cookbook this week 🙏🏼 Can’t wait to cook with you! #inspiralizedandbeyond #grateful #thankful #blessed

A post shared by INSPIRALIZED (@inspiralized) on


Introducing Hyperlapse from Instagram from Instagram on Vimeo.

2. Video is a Potential Goldmine for SEO

Here’s some food for thought: the world’s largest search engine (Google) owns the world’s second largest search engine (YouTube).

Video represents a potentially integral piece of you and your customers’ search strategies given how much SEO juice videos can gather.

For example, let’s run a quick Google search for a how-to query (in this case, “how to use Photoshop)”

Surprise, surprise! Look what the first result is (spoiler: it’s a video):


In fact, three of the top five results come from YouTube.


Just as you’d optimize written content, YouTube optimization is becoming more and more important as more readers opt for videos versus blogs.

Beyond keywords, video is perfect for both reducing bounce rate and encouraging on-site clicks (hint: both positive SEO signals).

Also, there’s the oft-cited case study of on-site video resulting in 34% lower bounce rate. Google takes note of this too and it can impact your ranking.


3. Video Production Doesn’t Equal a Massive Price Tag

Let’s take a moment to squash the myth that video marketing has to be expensive.

While creating your own budget studio is an option, external video equipment isn’t a requirement for modern creators.

Look at the explosion of Facebook Live as a prime example.

In the midst of its latest algorithm change, Facebook is actively encouraging marketers to create more video. In fact, live video (like the one below from Seth Godin) receives approximately six times as many interactions as any other type of content on the platform.

These off-the-cuff clips are unpolished and perfect for viewers hungry for more authentic marketing. No studio necessary.

Also, platforms such as provide marketers with straightforward, drag-and-drop functions to create powerful videos from scratch.

With its endless array of built-in assets, even totally camera-shy brands can hop on board.

You can even consider incorporating free stock footage to help you can create high-res content even if you’re on a budget.

Still don’t think your boss or clients will be convinced? In the rest of the article, we’ll break down just how easy video marketing can be.

The Art of Upcycling Video Content

Despite the low barriers to video marketing, there’s no denying the inherent challenges of content creation.

Coming up with an idea. Producing. Promoting.

However, so much of the beauty of video marketing is how far you can stretch one piece of content.  Enter the world of upcycling.

Upcycling allows you to produce dozens of totally unique assets from a single video.

Let’s be clear: we are not talking about recycling content.

Recycling content is when you can take you or your customers’ existing assets and transform them into video.

Here’s an example of a buzzworthy post from Backlinko:


…and here’s a video created using the same talking points from that post.


With upcycling, we’re talking about taking something old and presenting it as something valuable across multiple channels.

Think about it: What works on YouTube or Facebook is not identical to what works on Instagram or Twitter.

This rings true whether we’re talking about content, formatting, or even details such as video length.

For example, this infographic from HubSpot breaks down best practices for video length to illustrate why upcycling is so critical for your video campaigns.

These numbers don’t represent hard and fast rules, but they do highlight the different expectations of viewers based on your platform of choice.

Let's use Moz’s Whiteboard Friday series as another shining example of upcycling in action.

In short, the team at Moz put together a weekly video presentation breaking down a burning question in the world of SEO.


In addition to using that video as an individual blog post, Moz supplements the video with a transcript. From both a content marketing and SEO perspective, this represents the best of both worlds.


From there, Moz uploads the video to YouTube which points directly back to their blog.


Then,  using a screenshot from that video is used to promote their latest piece of content via Twitter.

Resourceful, right?

From a single video, Moz has multiple pieces of share-worthy content to promote as they see fit.

Sometimes, however, upcycling involves more than this. Making the most of upcycling means truly customizing your videos based on which platform you’re promoting to.

For example, consider the fact that a staggering 85% of Facebook videos are watched with the sound off.

In other words, if you uploaded a video to Facebook without captions or in-video text, you’re inevitably limiting your video’s reach. That’s why text-rich videos like those from NowThis are all the rage right now.

And then there are the likes of Instagram, where videos can’t exceed 60 seconds. (At least, for now.)

The takeaway here is that one-size-fits-all video doesn’t really exist.

That’s why tools like are so valuable. allows you to fine-tune your video content based on specific sizing requirements for social sites and ads.

In addition, the ability to quickly add in custom text and captions means you can make your videos social-friendly without starting from square one.


5 Ways to Take Your Video Marketing Even Further

For bosses or clients still looking to squeeze more out of their video content, consider these additional promotional strategies to get the job done.

1. Run a Social Ad

With Facebook limiting organic reach, there’s a prime window of opportunity for brands willing to invest in Facebook ads.

If you have a top-performing video on deck, consider editing for a Facebook audience and putting some money behind it. With their comprehensive targeting options, you’re likely to find your audience quickly and any engagement juice you gain will be there even if your next video upload isn’t turned into an ad.

2. Answer Questions on Quora

Quora is a totally underrated medium to publish and promote videos, especially given how well question-based queries rank in Google.

If you have an educational clip that taps into your audience’s pain points, don’t be shy to post it. Having experimented with video answers in the past, Quora can be an extremely valuable opportunity to expand your reach and establish yourself as an expert.

3. Frequently Update Your Facebook Video Cover

The more places you can find to plaster your videos, the better.

Facebook covers represent prime real estate for video marketers, and definitely a way to stand out from the crowd given how video covers are underutilized.

Whether they’re promotion-specific or thematic with the holidays, be willing to experiment.

4. Convert Your Video into a Podcast

Video aside, podcasting is going through its own boom right now.

Any long-form conversations or interviews you conduct on video could likely be the perfect recipe for a podcast, granted it’s a topic your audience is interested in.

Look at how Tim Ferriss turns his podcast conversations into video previews. Imagine how you could do the exact opposite:

5. Use an Old Video as Inspiration for a Live Stream

Again, upcycling video is all about taking the old and making it new.

Let’s say you cover an evergreen “how-to” topic that totally killed it last year. Why not visit that same topic again in a Facebook Live?

Re-opening the discussion with a fresh perspective, coupled with live engagement from your audience is a smart way to get more out of your already well-performing content.

How Can You Upsell Video to Your Customers?

The power of video marketing is so incredibly well-documented, yet many marketers and businesses still overlook its potential.

Creating video is a no-brainer given the platforms and programs (i.e. IMPACT’s Film School for Marketers Channel on YouTube) available today.

Through consistent upcycling and promotion, brands can stretch their video efforts and budgets farther than they ever imagined. The end result is a constant stream of fresh video that makes a positive impression on potential customers, followers, and leads alike.

Build up your leaders. Scale up your business.

Join us on May 25th for Scaling for the Future 2021 and learn how to scale up your company in a constantly changing business landscape. You’ll walk away armed and ready to align your teams around company-wide goals, master strategies to successfully execute your vision, and lead a more profitable business.

Hear from the most successful business leaders in the world, including entrepreneur and international keynote speaker Marcus Sheridan, business coach Andy Bailey, CEO Daniel Marcos and more!

Register for Free

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE