Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Tell If It’s Time to Ditch Your Traditional Marketing Strategy

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Tell If It’s Time to Ditch Your Traditional Marketing Strategy Blog Feature

How_to_Tell_if_its_Time_to_Ditch_Your_Traditional_Marketing_StrategyIf you purchased a laundry detergent only to discover that it didn't clean your clothes, would you keep using it?

What about toothpaste? You keep brushing, but you never get that clean feeling? Time to switch brands, right?

Simply put, if something isn't working, we often replace it without hesitation. 

While all of this seems logical, for whatever reason, traditional marketers are continuing to settle for outdated techniques that deliver insufficient results.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Whether you're afraid of change, struggling to get the green light from your boss, or simply don't know where to start, you're falling behind. 

This is why we've detailed four signs that it's time to ditch your traditional efforts and wake up and smell the inbound. 

Your content isn't sticking

If you're in the market for a new surround sound system, where do you turn first?

Do you sit in front of your television waiting for a Best Buy commercial? Do you patiently wait by the mailbox for the mail man to deliver a flyer for some limited-time promotion?

It's time we stop pouring our marketing budgets into such costly traditional methods. Not only does content marketing cost 62% less than traditional marketing, but it generates 3 times as many leads.

Rather than blasting out your marketing message to everyone only to reach no one, it's time that you refocus your message to appeal to the important ones. 

Buyer personas provide businesses with a semi-fictional representation of their ideal customer that can be used to tailor marketing messages to ensure resonance.

The thing is, quality buyer personas aren't always easy to piece together. Rather than use this as an excuse to carry on without them, consider partnering with an inbound marketing agency that has extensive experience in building out well-defined personas. 

You're unsure how things are performing

According to Ifbyphone's 2014 State of Marketing Measurement Survey, over a quarter of respondents are required to provide monthly marketing measurement reports to their CEOs and leadership teams. 

With the demand for reporting metrics on almost every aspect of your marketing campaigns on a steady incline, it's important that you have the tools necessary to keep track of it all.

However, the trouble with traditional marketing is that it can be tricky to measure. When your boss wants to know the effectiveness of the billboard your recently invested in, where do you start?

Inbound marketing initiatives are easily trackable, even more so if invest in a marketing automation software like HubSpot. If my boss asks me to report of the ROI of our social media marketing, I have the ability to show him how much traffic and how many leads we're generating through any given channel. I can even tie sales back to specific tweets or posts. 

With a clear understanding of how things are performing and how particular channels are stacking up against one another, businesses can streamline their efforts, improve efficiency, and reduce costs. 

Sales is beginning to forget what a lead is

Most salespeople's salaries are based on commission, so if leads are down, they'll be the first to light a fire under marketing. 

The trouble with traditional marketing is that it's difficult to produce leads through outdated techniques, let alone quality leads. 

In order to attract quality leads, your business needs to have targeted, resourceful content in place to catch their attention.

This is where an optimized website comes into play.

If I had to guess, I'd bet that your website is pretty outdated, am I right?

Inbound marketing encourages businesses to strategicaly use there website to create a conversion path for prospects. Through compelling CTAs, landing pages, offers, and thank you pages, inbound business are able to attract, convert, close, and delight more customers than you could ever imagine. 

A steady stream of high quality leads should be enough to put out that fire. 

You don't know the difference between Twitter and Instagram 

Tweeting, filters, hashtagging. You keep hearing these foreign terms come up in conversations with friends, on TV, and in articles, but you're just not getting it. 

You're thinking to yourself, "How is any of this newfangled crap going to help my business?"

Believe it or not, 72% of consumers rely on this "newfangled crap" you speak of to make their purchasing decisions. So while you're busy resisting the transition, your competitors have their hands full with opportunity. 

Now I've got your attention, huh?

Social media is one of the most powerful marketing tools available to businesses looking to attract new business, convert and close prospects, and delight existing customers.

It allows businesses to join the conversation, build and strengthen relationships with prospects and customers, and generate brand awareness. 

But before you hop on and start tweeting and hashtagging, it's important that you learn the lay of the land. Here's a little something to help you get started.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on August 29, 2014

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read