With the demand for reporting metrics on almost every aspect of your marketing campaigns on a steady incline, it's important that you have the tools necessary to keep track of it all.
However, the trouble with traditional marketing is that it can be tricky to measure. When your boss wants to know the effectiveness of the billboard your recently invested in, where do you start?
Inbound marketing initiatives are easily trackable, even more so if invest in a marketing automation software like HubSpot. If my boss asks me to report of the ROI of our social media marketing, I have the ability to show him how much traffic and how many leads we're generating through any given channel. I can even tie sales back to specific tweets or posts.
With a clear understanding of how things are performing and how particular channels are stacking up against one another, businesses can streamline their efforts, improve efficiency, and reduce costs.
Sales is beginning to forget what a lead is
Most salespeople's salaries are based on commission, so if leads are down, they'll be the first to light a fire under marketing.
The trouble with traditional marketing is that it's difficult to produce leads through outdated techniques, let alone quality leads.
In order to attract quality leads, your business needs to have targeted, resourceful content in place to catch their attention.
This is where an optimized website comes into play.
If I had to guess, I'd bet that your website is pretty outdated, am I right?
A steady stream of high quality leads should be enough to put out that fire.
You don't know the difference between Twitter and Instagram
Tweeting, filters, hashtagging. You keep hearing these foreign terms come up in conversations with friends, on TV, and in articles, but you're just not getting it.
You're thinking to yourself, "How is any of this newfangled crap going to help my business?"
Believe it or not, 72% of consumers rely on this "newfangled crap" you speak of to make their purchasing decisions. So while you're busy resisting the transition, your competitors have their hands full with opportunity.
Now I've got your attention, huh?
Social media is one of the most powerful marketing tools available to businesses looking to attract new business, convert and close prospects, and delight existing customers.
It allows businesses to join the conversation, build and strengthen relationships with prospects and customers, and generate brand awareness.