Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Use Twitter to Optimize Your Content Marketing Strategy

By Gibson Starzynski

Gibson Starzynski also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Use Twitter to Optimize Your Content Marketing Strategy Blog Feature

how-to-use-twitter-to-optimize-your-content-marketing-strategy.jpgA lot of clients that I work with have asked me this question: “How is Twitter going to help with our Marketing?”

Coming from someone in the Marketing world who really only uses Twitter in their professional life, I can understand their hesitation. I mean, what can you really accomplish with only 140 characters?

Well, with 302 million monthly active users and over 500 million tweets sent per day, according to the latest stats from Twitter, I think it’s safe to say you have quite a bit to work with!

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Why Twitter?

Many users see a tweet as a sort of “text message,” a quick and easy form of communication that is utilized by the millennials in this ever-changing world of technology. And yes, Twitter in one facet does provide this to its users. I mean how else will you see the latest Kim Kardashian selfie?

On the other side of the Twittersphere, however, there lives a valuable resource full of industry thought leaders, groundbreaking news, and a new level of educational materials being shared by some of the greatest minds in the world.

For my clients (and businesses like yours), this is the side of Twitter we want to tap into.

As an Inbound Marketing Account Strategist, a large amount of my efforts for clients revolve around content.

By utilizing content as a strategic Marketing approach, you can focus on creating and distributing valuable, relevant, and consistent information to attract and retain customers, and ultimately drive profitable customer action according to the Content Marketing Institute.

With this in mind, the ultimate question becomes how is Twitter going to help our Content Marketing Strategy? I have 4 reasons that I believe make the biggest IMPACT (pun intended.)

1. Expanding Your Reach

As you share your content on the platform, Twitter provides a way to build an audience of relevant followers, expanding your reach. With the platform, you can easily interact with these users, many who are ideal customers. Even if you do not immediately build a relationship with them, you are putting content out to a group of like-minded individuals that can appreciate your content, drive traffic back to your website, and perhaps even share it with their own networks.

2. Building Relationships

By interacting with your Twitter followers you can build professional relationships. Twitter is not a one-way street; you have to give a little to get a little.

Stay active and engage with other industry influencers. By showing interest in them and their content you can create an on-going dialogue that can ultimately lead to shares, referrals, or even co-marketing opportunities.

3. Generating New Content Ideas

Twitter is not only a great place to share ideas and establish thought leadership, it is also a great way of finding new and valuable information. Don’t be afraid to RT (retweet) other’s messages.

We are not recreating the wheel here; give credit where credit is due. By sharing others message you are ultimately building up the value of your industry as a whole and will help you to continue to build relationships.

Twitter is also a great source to pull ideas for your own editorial calendar. For example, if you come across a tweet that piques your curiosity and sparks an idea, expand upon it further by writing a blog about it.

If you disagree with an opinion you see in a tweet (or even more with the content that was associated with said tweet), write an article with your counterargument. I think you get the picture.

4. Social Proof

In a recent slideshare presentation created by Mark Schaefer (which inspired this blog post) he made a great point about how powerful a tweet can be. He goes on to discuss how Twitter helps to establish social proof, and it went a little something like this:

Say you have two different blogs about, I don’t know, “How To Not Mess Up A First Date?”

One has been tweeted 10 times.

One has been tweeted 10,000 times.

I think it is pretty clear which one you would choose to read. The proof is in the numbers.

This type of hype around an article, a product, or a business not only helps establish thought leadership, but also drives potential customers directly to your website.

You can also establish a lead nurturing campaign from here to help “ease the worries and woes that arise when trying to guide leads down the conversion funnel”.

Key Takeaway

This is just the tip of the iceberg when it comes to the benefits of using Twitter to help in your marketing efforts.

Sit down and poke around the platform. Read different tweets, search for and interact with some of your top respected industry influencers. You may be surprised at how active they are on Twitter. Want to know more about the power of Twitter? Feel free to reach out me @TheGibsonGal #inboundMarketing.  

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on July 8, 2015

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read