Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Hubcast 101: Free Shirts, Conversion Rate Optimization, & HubSpot Training Day

Hubcast 101: Free Shirts, Conversion Rate Optimization, & HubSpot Training Day Blog Feature

July 15th, 2016 min read

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast is brought to you by our awesome sponsor The Seventh Sense.

#Inbound16 Event

HubSpot Training Day

Register by this Friday 7/15 to save money on the “HubSpot Tuesday Training Day” sessions for just $499 each—a savings of $200.

HubSpot has twelve different training sessions to choose from, so check them out and see which one(s) are for you. When you've made your pick, just log in to your registration to purchase them.

FREE Hubcast Shirts

Want to sport a Hubcast t-shirt to #Inbound16? Email george@thesaleslion.com with the words "free shirt"along with your mailing address and shirt size, and we'll send a Hubcast t-shirt right to your door. Unfortunately, the "direct to your door" offer is for US listeners only :(. But that doesn't mean our international friends can't still get a free Hubcast t-shirt. If you are one of our international listeners simply email "free shirt" along with your shirt size, and write "will pick up at Inbound16." And we'll get you hooked up too.

Make sure when you are at #Inbound16 you use our special Snapchat Hubcast geo filter.

HubSpot Strategy

On the 101st episode of the Hubcast, we feel it is fitting to talk about consistency. We discuss how you can be consistent as we take a look at:

  • This podcast
  • Creating content
  • Continuing education
  • Micro-steps to achieve your goals

Do you look back at goals we have achieved? Without the Hubcast, would George be an Inbound Speaker this year? … I think not. Maybe. Who knows?

HubSpot Strategy

What Is CRO - Conversion Rate Optimization & Why is it important?

Check out this supporting article: HubSpot Article

#OneThing

bob-ruffolo-inbound-marketing-agency-1

Traffic to Lead Conversion Rate

Last week we scratched the surface on traffic to lead conversion with Andrew from DoInbound about top of the funnel & conversion rates. I wanted to dig deeper into this topic, so I chatted with Bob Ruffolo from Impact brand & Design this week to continue the conversation.

Make sure you are making small changes month over month to make a monster impact in your business.

Some items to help with this:

  • Clean up your blog
  • Bring CTAs to the front
  • Test, Test, Test

Check out the HubSpot Blog Template that Bob & I talked about in the #OneThing interview.

How do you know what to optimize? You can do a ton of research or just go to Impact’s workshop.

If you have a #OneThing you would like to share with the community, just let us know.

HubSpot Wish List

Make Social Inbox and Scheduling a Sales or CRM Feature for Sales Pros

It's a simple idea, but sales-only users should be able to access the social tools. There is no good way to allow a salesperson access to the Social Inbox and Social Scheduler with out giving them the keys to the kingdom on a company social account.

Please allow for a sales user to set up their own integrations for both social inbox and social scheduling.

A possible value add to this would be for each salesperson to allow/disallow the company to schedule updates on their personal profiles. Think about the time it takes a marketing manager to hunt down all the sales people to add their social accounts, and then many wont give them any benefit of using the tools because it allows too much access or adds too much "tool complexity" for the sales pros who need to be out there creating relationships and "social selling".

Vote It Up

Go Check Out The Seventh Sense

HubSpot Tweets of the Week

Question Of The Week

If our company is using Wordpress what technology should I use for pop-ups, slide-outs, & banners?

  1. Convert-Plug
  2. Optinmonster
  3. LeadIn - No Native HubSpot integration?

This episode of the Hubcast has been brought to you by our awesome sponsor The Seventh Sense.


Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE