Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
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On the 101st episode of the Hubcast, we feel it is fitting to talk about consistency. We discuss how you can be consistent as we take a look at:
Micro-steps to achieve your goals
Do you look back at goals we have achieved? Without the Hubcast, would George be an Inbound Speaker this year? … I think not. Maybe. Who knows?
What Is CRO - Conversion Rate Optimization & Why is it important?
Last week we scratched the surface on traffic to lead conversion with Andrew from DoInbound about top of the funnel & conversion rates. I wanted to dig deeper into this topic, so I chatted with Bob Ruffolo from Impact brand & Design this week to continue the conversation.
Make sure you are making small changes month over month to make a monster impact in your business.
How do you know what to optimize? You can do a ton of research or just go to Impact’s workshop.
If you have a #OneThing you would like to share with the community, just let us know.
HubSpot Wish List
Make Social Inbox and Scheduling a Sales or CRM Feature for Sales Pros
It's a simple idea, but sales-only users should be able to access the social tools. There is no good way to allow a salesperson access to the Social Inbox and Social Scheduler with out giving them the keys to the kingdom on a company social account.
Please allow for a sales user to set up their own integrations for both social inbox and social scheduling.
A possible value add to this would be for each salesperson to allow/disallow the company to schedule updates on their personal profiles. Think about the time it takes a marketing manager to hunt down all the sales people to add their social accounts, and then many wont give them any benefit of using the tools because it allows too much access or adds too much "tool complexity" for the sales pros who need to be out there creating relationships and "social selling".