Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Hubcast 104: HubSpot Ads, Better Workflows & Video Marketing

Hubcast 104: HubSpot Ads, Better Workflows & Video Marketing Blog Feature

August 12th, 2016 min read

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

#Inbound16 Event


Get together with The Sales Lion Team.

Want to hang with Marcus & George? Maybe meet Kevin & Patrick J. for the first time? If so, we have you covered.

Make sure you join us at the Aloft Hotel for the Live recording of the Hubcast on November 9 at 9:00pm.

Also, on November 10 we will be doing a “Fireside chat.” The fireside chat will start at 9:30/10:00 after Inbound rocks.

Free Hubcast Shirt

Get your free Hubcast t-shirt by emailing george@thesaleslion.com. We have about 20 shirts left so act fast. Ramona did!

 

 

HubSpot Strategy

This week we jump on the ole video wagon again. We talk about the what, why, and how of video. I chat about our latest workshop and how to remove the fear from choosing and using new video equipment. Marcus shares his video workshop advice and more.

 

 

HubSpot Updates

[HubSpot Ads] Rich Media Support for LinkedIn Ads

HubSpot Ads users will be able to create rich media LinkedIn ads from the HubSpot Ads Add-On. This allows customers to upload a much larger image associated with their ad 1.91:1 ratio (1200x627px) and new file types.

Rich-Media-1

Learn more on what is supported as part of Embedded Rich Media for LinkedIn Ads, click on Embedded Rich Media.

Lots of HubSpotters were asking for this update because larger images generate more engagement, and marketers are always looking to get the most out of their advertising.

By allowing marketers to use Rich Media in their Sponsored Content, we can ensure they’re able to use the format that best suits their audience.

How can you use this?

When creating an add in HubSpot for LinkedIn, you should use these larger images. You could also experiment with PDF, PPT, and DOC file formats as well.

Rich-Media-2

Start a free trial of the HubSpot Ads to start creating your own LinkedIn Ads.

 

 

 

HubSpot Wish List

I like to get in front of things, so this weeks HubSpot wish list item is near and dear to my heart.

Fabrice Wants - Workflow Enrollment Enhancements

It would be nice to be able to set enrollment criteria for a workflow based on activity on an email that's been scheduled but not sent out yet.

For example, if I set an email to go out on Monday morning, but I would like to prepare a workflow based on email clicks, I'd like to not have to wait for the email to go out.

Vote It Up

 

 

If you're looking for the best tool for tracking your website's backlinks, keywords, and seeing what your competitors are up to, then you'll want to check out our awesome sponsor AHREFS.

 

 

 

HubSpot Tweets of the Week

 

 

 

Question Of The Week

How do I map my current and future content to the buyers journey?
  1. Content Audit
  2. Streamline It Online

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE