Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI
This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.
Want to hang with Marcus & George? Maybe meet Kevin & Patrick J. for the first time? If so, we have you covered.
Make sure you join us at the Aloft Hotel for the Live recording of the Hubcast on November 9 at 9:00pm.
Also, on November 10 we will be doing a “Fireside chat.” The fireside chat will start at 9:30/10:00 after Inbound rocks.
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This week we jump on the ole video wagon again. We talk about the what, why, and how of video. I chat about our latest workshop and how to remove the fear from choosing and using new video equipment. Marcus shares his video workshop advice and more.
[HubSpot Ads] Rich Media Support for LinkedIn Ads
HubSpot Ads users will be able to create rich media LinkedIn ads from the HubSpot Ads Add-On. This allows customers to upload a much larger image associated with their ad 1.91:1 ratio (1200x627px) and new file types.
Learn more on what is supported as part of Embedded Rich Media for LinkedIn Ads, click on Embedded Rich Media.
Lots of HubSpotters were asking for this update because larger images generate more engagement, and marketers are always looking to get the most out of their advertising.
By allowing marketers to use Rich Media in their Sponsored Content, we can ensure they’re able to use the format that best suits their audience.
How can you use this?
When creating an add in HubSpot for LinkedIn, you should use these larger images. You could also experiment with PDF, PPT, and DOC file formats as well.