Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Hubcast 105: Google Adwords, HubSpot Deal Properties, & Sales Teams

By George B Thomas

Hubcast 105: Google Adwords, HubSpot Deal Properties, & Sales Teams

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

#Inbound16 Event

Serena Williams is one of the world's greatest athletes in the world and a fashion and pop culture icon to boot. She has 22 Grand Slam titles, over a dozen magazine covers, and millions of social media followers to her name. Now, fresh off her seventh Wimbledon win (not to mention an appearance in Beyoncé's "Sorry" video), we all get to see her at #INBOUND16 where she will share her remarkable story of success on and off the court.

Live Hubcast & Fireside Chat

Make sure you join us at the Aloft Hotel for the Live recording of the Hubcast on November 9 at 9:00pm.

Also, on November 10 we will be doing a “Fireside chat.” The fireside chat will start at 9:30/10:00 after Inbound rocks.

Free Hubcast Shirt

Get your free Hubcast t-shirt by emailing We have about 5 shirts left, so act fast.

Check out the Geofilter! If you are not following us on Snapchat yet, make sure you do. @georgebthomas & @marcussheridan1


HubSpot Strategy

Adwords Are not The Devil
A lot of marketers are ride or die when it comes to evergreen content. With the new HubSpot Ads tool, and more saturation of content within certain industries, should inbound marketers stop rebuking Adwords?

Some Helpful Articles:


We would love to hear from our community. If you have a #onething to share with the Hubcast community, simply email me at

HubSpot Wish List

Deal Properties as Personalization Tokens

Some properties are meant to be with the deals we create. Some companies might have need to email information about a deal when it is closed and won.

It would be great if deal properties were selectable personalization tokens. But currently, they're not. You have contact properties and company properties, but that's it.

There is a hack to make this happen, but it is super unnecessary. If you think that deal properties should be personalization tokens then go …


On a side note, I also held my head out the window with a hanger and tin foil at the end while holding a lucky rabbit's foot to make this hack work.

If you're looking for the best tool for tracking your website's backlinks, keywords and seeing what your competitors are up to, then you'll want to check out our awesome sponsor AHREFS.

HubSpot Tips & Tricks

This week I decided that the wish list item might take awhile to come to fruition. So, I set out on a trek to hack the system and created a workaround.

This week's tip & trick is:

  • How to use deal properties as personalization tokens in your HubSpot email tool

HubSpot Tweets of the Week

Question Of The Week

Should Sales Teams Be Required to Participate in Digital Marketing Efforts? 

One of the things that keeps coming up over and over during the HubSpot Intensive Training Workshops is sales involvement and assignment selling, or, should I say, the lack of both.

Make sure you are getting the show notes in your inbox. Go to and sign up today.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Published on August 18, 2016

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
January 9, 2023 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2023)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read