Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing HubSpot
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Hubcast 111: #INBOUND16 Breakout Sessions, Fat Elephants, & Author Analytics

By George B Thomas

George B Thomas also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

Hubcast 111: #INBOUND16 Breakout Sessions, Fat Elephants, & Author Analytics Blog Feature

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

#Inbound16 Event

We are just over a month from INBOUND 2016, and our breakout session agenda is launched and ready to go! With the addition of pre-registration for sessions this year, we wanted to give you the full run-down of how to pre-register and make sure you see all the content you’re excited about.
 
HERE ARE THE DETAILS:
Pre-registration opens up to different groups (think airplane boarding groups) based on ticket types and ticket purchase date. As a reminder, Community Pass holders do not have access to breakout sessions and won't be able to pre-register.
 
 
  • VIP Pass Holders: Thursday, October 6
  • INBOUND Alumni (have attended 1+ INBOUND since 2012): Monday, October 10
  • Group 1 (registered on or before April 15, 2016): Thursday, October 13
  • Group 2 (registered between April 16 and July 15): Monday, October 17
  • Group 3 (registered between July 16 and Sept 30): Thursday, October 20
  • Group 4 (registered between Oct 1 and Oct 27): Monday, October 24
  • Group 5 (registered on or after Oct 28): Thursday, October 28

 

HubSpot Strategy

Hi Marcus, George,

Someone emailed us about They Ask, You Answer and asked:

Prospect searches for ‘widget providers’ – a year or so ago, I would have written an article entitled ‘A guide to widget providers’ – I did get a little traction but not too much.

I then changed the title to ‘A list of widget providers’ – there hasn’t been too much of a change in results. So rather than a guide, offering a list.

I am now reaching the conclusion that the searcher might be looking for actual ‘widget providers’ rather than a specific list. E.g. just trawl through Google and bookmark providers they come across.

I guess what I am saying is that often, the searchers intent is not as obvious as we might believe.

The question is this: Based on Riverpools, I recall you saying one of your popular posts was ‘swimming pool’ providers. I wondered if you could shed some light on the searcher’s intent and how you converted the traffic. Did those companies converting on your page want:

  • A list
  • A guide
  • Or were they just searching for listings on google that they would bookmark

And lastly, did you find the conversions were immediate or did you have to lead nurture? And in general, do you convert immediately or mostly via drip content on Riverpools?

Tweets Of The Week

 

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

Agency Spotlight

cognition
Agency: Cognition
Twitter: @CognitionAgency
Reasons we are spotlighting them:
  • HomePage Design
  • Problems We Solve
  • Guides Section
  • Landing Pages

 

HubSpor Updates

Blog Updates - Author Analytics, Updated Blog Detail Pages

Have you ever wondered which authors on your blog are driving the most conversions, and creating new contacts? If so,  HubSpot is happy to introduce an updated 'Analyze' tab of the HubSpot blog, which includes the ability to see which of your authors are driving new contacts. Let's dive-in to the updates.

Blog Detail Pages - When clicking to see how an individual post has performed, you'll notice the detail page has been updated to show more information about performance over time. Graphs have been updated on this page to differentiate traffic sources from one another.

hubspot-update-1

Author Analytics - From the 'Analyze' tab of the Blog dashboard, scroll down to the Top Posts by Conversions report. After clicking-in to that report you will be able to switch the filter to Authors and see which authors are primarily driving conversions from blog posts, and even which posts specifically have driven the most new contacts.

hubspot-update-2

For more information about these updates take a look at the articles, how to analyze your blog post performance, or, get a quick tour of the Blog tool.

Discusion Of The Week

State of inbound, Marketer’s biggest challenge is…..traffic and leads.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.


Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

HubSpot
Published on September 29, 2016

Recent Articles

Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Specialist? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2021)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
Operations Hub hot takes and college degrees [Hubcast 271]
May 27, 2021 • 2 min read
4 keys to an effective HubSpot strategy in 2021
May 7, 2021 • 6 min read
Think you’re paying too much for HubSpot? Here’s how to get your money’s worth
May 5, 2021 • 5 min read
I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?
May 3, 2021 • 4 min read