Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
George B Thomas

By George B Thomas

Oct 13, 2016

Topics:

HubSpot
HubSpot

Hubcast 113: Generating Leads Through Speaking, Smart Subject Lines, & Video Creation

George B Thomas

By George B Thomas

Oct 13, 2016

Hubcast 113: Generating Leads Through Speaking, Smart Subject Lines, & Video Creation

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

#Inbound16 Event

Inbound Countdown - https://hubshots.com/inbound-countdown/

Today we talk about how you can pre-register for your favorite speakers' sessions and learn a little about how we chose to create our event schedules.

https://inbound16.smarteventscloud.com/connect/mySchedule.ww

DID YOU NOTICE THERE'S STILL NO KEYNOTE SET FOR THURSDAY MORNING YET? What do you think Hubcast community?

Make sure you join us at the Aloft Hotel for the Live recording of the Hubcast: 11/9 at 9:00pm.

Also, on 11/10 we will be doing a “Fireside chat.” The fireside chat will start at 9:30/10:00 after Inbound rocks.

Make sure you use the awesome Hubcast geofilter while you are capturing those special moments at #INBOUND16

HubSpot Strategy

Speaking as a lead generating opportunity.

When people talk about speaking, they think about events. It is true that speaking at events can generate leads, but you need to have a process. This week we talk about our process, the different meanings of “speaking,” and much more.

Will speak for leads:

  • Events
  • Podcasts
  • Videos
  • Webinars

Article on the topic by Mike Volpe: Lead Generation for a Thought Leadership Authority - Blogs, Books, Speaking, Podcasts and eBooks

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

HubSpot Updates

Target Your Subject Lines for Different Audiences

Your subject line is arguably the most critical part of your email marketing strategy. If it doesn't pique your audience's interest, a carefully crafted email loses all impact. That's why we're happy to introduce Smart Subject Lines for Professional and Enterprise customers, the latest addition to the smart content experience which allows you to target your subject lines to contacts by different lists or lifecycle stages.

How does it work?

1. In the email editor you'll see a Smart Content icon next to the Subject Line. Next, choose whether to segment by list membership or lifecycle stage.

smartsubjectlines1

2. Edit Smart Rules based on the criteria you select, and add any personalization tokens.

smart-subjectlines-2

Learn more…

2. Heads up...a new Email Dashboard is coming!

Big news... we've redesigned the email dashboard to better help you view and understand the aggregate performance of your email marketing efforts. The new dashboard offers more robust performance graphs to track the success of emails over time, and provides actionable tips to help boost your email metrics.

All HubSpot customers can expect to see the updated dashboard appear over the next few weeks, so keep an eye out for the upcoming change. In the meantime, here's what to expect:

What's new specifically?

You'll now see two tabs in the updated dashboard: Manage and Analyze. The 'Manage' tab lists your sent, scheduled, archived, and drafted emails, and the 'Analyze' tab is the new home base for email reporting. Within the 'Analyze' tab, you'll get deeper dive into your email performance metrics and delivery rates.

Read more…

 

HubSpot Wish List

Allow users to associate an alt tag with an image in File Manager

At the moment, every time you use an image you have to edit the alt tag (which defaults to the image filename). Can we have an alt tag field in File Manager so you can specify an alt tag for each image, which will then be used every time you use the image?

VOTE IT UP

 

HubSpot Tips & Tricks

 

Do you have to scheduled meeting? Do you find it difficult sending multiple emails to narrow down a good time for all to attend? In this weeks tip and trick I show you:

Question of The Week

What can I do if I want to start using video at my company?
  • Train Your Brain
  • TSL Webinar4 things you can do immediately to start using video in your marketing
  • TSL Workshop (No Equipment, No Talent, No Worries) Just hit us up in email.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.


Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

HubSpot Update November 2023; New Tools Bring Cautious Excitement

November 8, 2023
Jessica Palmeri Jessica Palmeri

HubSpot Update September 2023: What’s New from INBOUND

September 13, 2023
Jessica Palmeri Jessica Palmeri

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

How To Measure The Trust You've Built With Your Audience (with template)

August 7, 2023
Marcus Sheridan Marcus Sheridan

HubSpot CRM Review — Pros and Cons

July 24, 2023
John Becker John Becker

Track These 5 Inbound Marketing Metrics to See Better Results

October 31, 2022
John Becker John Becker

Can HubSpot Help My Retail Business Grow?

July 31, 2022
Joe Bachir Joe Bachir

Get More Out of HubSpot Reporting With a Third-party Tool

July 9, 2022
John Becker John Becker

4 Keys To An Effective HubSpot Strategy in 2022

April 22, 2022
Carina Duffy Carina Duffy

Using They Ask, You Answer in Customer Service

April 1, 2022
John Becker John Becker

Is The HubSpot Free CRM Actually Free?

February 18, 2022
Joe Bachir Joe Bachir

Ultimate List of HubSpot Pros and Cons

January 8, 2022
Carina Duffy Carina Duffy

How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)

November 12, 2021
Kimberly Marshall Kimberly Marshall

Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022

October 29, 2021
Kimberly Marshall Kimberly Marshall

HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)

October 28, 2021
John Becker John Becker

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned

October 25, 2021
John Becker John Becker

Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate

October 22, 2021
John Becker John Becker

How to Get Sales Reps to Use the HubSpot CRM

October 18, 2021
Kimberly Marshall Kimberly Marshall

HubSpot and Data Privacy: How to Collect Contacts the Right Way

October 4, 2021
John Becker John Becker

INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]

September 23, 2021
Carina Duffy Carina Duffy

How to Know When You’ve Outgrown HubSpot Sales Hub Starter

September 23, 2021
John Becker John Becker

How to Get the Most Out of Your 2-Week HubSpot Free Trial

September 13, 2021
John Becker John Becker

CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]

August 27, 2021
Carina Duffy Carina Duffy

How much HubSpot do I need?

August 17, 2021
John Becker John Becker

New HubSpot CMS Hub Starter Tier Released for Growing Businesses

August 6, 2021
Paul D. Grant Paul D. Grant