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Hubcast 113: Generating Leads Through Speaking, Smart Subject Lines, & Video Creation

Hubcast 113: Generating Leads Through Speaking, Smart Subject Lines, & Video Creation Blog Feature

October 13th, 2016 min read

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

#Inbound16 Event

Inbound Countdown - https://hubshots.com/inbound-countdown/

Today we talk about how you can pre-register for your favorite speakers' sessions and learn a little about how we chose to create our event schedules.

https://inbound16.smarteventscloud.com/connect/mySchedule.ww

DID YOU NOTICE THERE'S STILL NO KEYNOTE SET FOR THURSDAY MORNING YET? What do you think Hubcast community?

Make sure you join us at the Aloft Hotel for the Live recording of the Hubcast: 11/9 at 9:00pm.

Also, on 11/10 we will be doing a “Fireside chat.” The fireside chat will start at 9:30/10:00 after Inbound rocks.

Make sure you use the awesome Hubcast geofilter while you are capturing those special moments at #INBOUND16

HubSpot Strategy

Speaking as a lead generating opportunity.

When people talk about speaking, they think about events. It is true that speaking at events can generate leads, but you need to have a process. This week we talk about our process, the different meanings of “speaking,” and much more.

Will speak for leads:

  • Events
  • Podcasts
  • Videos
  • Webinars

Article on the topic by Mike Volpe: Lead Generation for a Thought Leadership Authority - Blogs, Books, Speaking, Podcasts and eBooks

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

HubSpot Updates

Target Your Subject Lines for Different Audiences

Your subject line is arguably the most critical part of your email marketing strategy. If it doesn't pique your audience's interest, a carefully crafted email loses all impact. That's why we're happy to introduce Smart Subject Lines for Professional and Enterprise customers, the latest addition to the smart content experience which allows you to target your subject lines to contacts by different lists or lifecycle stages.

How does it work?

1. In the email editor you'll see a Smart Content icon next to the Subject Line. Next, choose whether to segment by list membership or lifecycle stage.

smartsubjectlines1

2. Edit Smart Rules based on the criteria you select, and add any personalization tokens.

smart-subjectlines-2

Learn more…

2. Heads up...a new Email Dashboard is coming!

Big news... we've redesigned the email dashboard to better help you view and understand the aggregate performance of your email marketing efforts. The new dashboard offers more robust performance graphs to track the success of emails over time, and provides actionable tips to help boost your email metrics.

All HubSpot customers can expect to see the updated dashboard appear over the next few weeks, so keep an eye out for the upcoming change. In the meantime, here's what to expect:

What's new specifically?

You'll now see two tabs in the updated dashboard: Manage and Analyze. The 'Manage' tab lists your sent, scheduled, archived, and drafted emails, and the 'Analyze' tab is the new home base for email reporting. Within the 'Analyze' tab, you'll get deeper dive into your email performance metrics and delivery rates.

Read more…

 

HubSpot Wish List

Allow users to associate an alt tag with an image in File Manager

At the moment, every time you use an image you have to edit the alt tag (which defaults to the image filename). Can we have an alt tag field in File Manager so you can specify an alt tag for each image, which will then be used every time you use the image?

VOTE IT UP

 

HubSpot Tips & Tricks

 

Do you have to scheduled meeting? Do you find it difficult sending multiple emails to narrow down a good time for all to attend? In this weeks tip and trick I show you:

Question of The Week

What can I do if I want to start using video at my company?
  • Train Your Brain
  • TSL Webinar4 things you can do immediately to start using video in your marketing
  • TSL Workshop (No Equipment, No Talent, No Worries) Just hit us up in email.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.


Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

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