Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Hubcast 114: #INBOUND16, Video Signatures, & Moo

Hubcast 114: #INBOUND16, Video Signatures, & Moo Blog Feature

October 21st, 2016 min read

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

#Inbound16 Event

Are you a shy Hubcast listener? Then Inbound.com has an article for you.

17 OR SO WAYS TO MAXIMIZE INBOUND, EVEN IF YOU'RE REALLY SHY

Make sure you follow the Inbound Countdown!

https://hubshots.com/inbound-countdown/

Are you building your agenda this week?

Make sure you stop by and see us at:

Marcus' Presentation: How to Turn Your Sales Team into Raving Fans of Inbound: From Tools to Culture 

Thursday, Nov 10, 9:15 AM - 10:00 AM

George’s Presentation: How To Be World Class With The HubSpot Tool In 60 Days Or Less

Wednesday, Nov 9, 11:45 AM - 12:30 PM

HubCast Live Recording 11/9 at 9:00pm

Hubcast Fireside Chat 11/10 at 10:30pm

HubSpot Strategy

EMAIL SIGNATURES AS A MARKETING STRATEGY

This may sound familiar as we talked about it in the Hubcast episode 72.  If you still are not leveraging the items we talked about in that episode, go back and give it a listen. 

However, this week we are going to build on the previous conversation.

EMAIL VIDEO SIGNATURES

Why you need a video email signature

Your contacts & customers can't really feel a real human connection to you through texted based emails. And sending every email as a video just does not scale.

But, If they're able to see your face and learn what you're interested in through an email video signature, they're able to start knowing, liking, and trusting  you.

Whether you're trying to close a big deal or just checking up on a contact, these videos will ensure that each individual you communicate with establishes a connection to you and your brand. And once you've made the video, all you have to do is add it to your signature.

How you can add your video email signature:

  • Add it vis Wistia
  • Add it vis YouTube
  • Use the WiseStamp YouTube Plugin

Great Wistia Article on this topic: Why Every Customer-Facing Employee Needs a Video Email Signature

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

HubSpot Updates

Introducing HubSpot Projects, a new way to work, learn and collaborate in HubSpot.

Starting October 13th all customers have access to the new Productivity tab in the HubSpot navigation. This change removes the calendar icon from the top right of HubSpot and puts Calendar, Campaigns and Projects under the Productivity tab. This also gives all customers access to our new in-app productivity tool, Projects.

Projects is a powerful productivity tool, that’s going to transform how you collaborate, work and learn inside of HubSpot. You now have a way to manage all the work you do in HubSpot, inside of HubSpot. Allowing you to work where you work is. Furthermore, Projects is chock-full of Templates, pre-populated Projects that walk you through the steps to do any marketing task: create a newsletter, build a content offer, redesign your website, it’s all there. The Templates are built by the inbound marketing experts over at HubSpot Academy. So you know you're getting world case inbound strategy with every Template.

Learn More …

 

HubSpot Wish List

Currently, you don't receive notifications when a project is completed. Knowing a project is completed is important on following up.

Currently, inside HubSpot, you'll only receive notifications regarding the project tool whenever the following happens:

  • @mentions you in a task
  • leaves a comment on a task you created or were assigned
  • assigns you a task

Vote It Up

Show stats for email subject line smart content personalisation

The new Email subject line smart content personalisation is great, but there's no way to report on the results.

eg I'd like to be able to see which version of a subject had a better open rate.

At the moment there's no way to tell which subject line had the better delivery rate, open rate, click rate etc.

Vote It Up

Tweets of The Week

  

#INBOUND16 Sponsor of The Week

MOO

Hello, we're MOO - an online print and design company. We love great design and believe it can work wonders for every business, no matter their size. That's why we make it simple for our customers to create beautiful, expertly crafted business stationery and promotional materials that start conversations and open doors.

VISIT MOO

 
Fit or No Fit As an Inbound Sponsor? Two thumbs up!

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.


Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE