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George B Thomas

By George B Thomas

Nov 23, 2016

Topics:

HubSpot
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HubSpot

Hubcast 118: Thanksgiving Trivia, Artificial Intelligence, & Certifications

George B Thomas

By George B Thomas

Nov 23, 2016

Hubcast 118: Thanksgiving Trivia, Artificial Intelligence, & Certifications

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS & InboundBackOffice.com.

TURKEY EPISODE - Strange Trivia

  • Four towns in the US are named Turkey. Which 4 states?
  • Average number of calories consumed on Thanksgiving?
  • How much money is spent on Thanksgiving turkeys each year?

HubSpot Strategy

Artificial intelligence (AI) And The Future Of Marketing

Article discussion - Artificial intelligence (AI) And The Future Of Marketing

  • What should companies do to be part of, or ahead of, the curve?
  • Do we see a Sales Lion bot coming anytime soon?
  • What intrigues us most about AI or the article?

HubSpot Updates

Create Database-Driven Pages within HubSpot using HubDB

As a marketer you probably want an easy way to host content like product listings, real-estate portfolio, and team resources page without cobbling together a solution that involves numerous tools and technologies. Now HubSpot is introducing HubDB, a database within HubSpot that you can use to create and manage content.

HubDB

Find out more about HubDB and how to access it within your HubSpot portal.

Learn More

See An Example

Note: HubDB is available to all customers with the Website Add-on ($300 version).

Create, Manage, and Optimize Multi-Language Content in HubSpot

Attracting customers in different markets can be difficult. From creating new pages, to translating copy, to then optimizing pages for search it’s a time consuming process that could be made a lot better. That’s why we’re happy to introduce multi-language content management within HubSpot. You can now use any existing website or landing page in your HubSpot portal and create a version for another language, like Spanish, French, German, Japanese

HubSpot automatically HREFLANG tags into source code of the various pages that the languages are created in. For example, if you have a prospective customer in Spain they will likely go to Google.es and search for a solution. The HREFLANG tag instructs search engines to direct that user to the Spanish version of a page rather than English -- and it all happens automatically for you.

settings-translation-settings

Learn More

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Inbound Back Office is a team of virtual assistants specializing in supporting inbound marketing agencies. They believe getting administrative support shouldn't be complicated. And they know HubSpot. Their team includes marketing specialists that focus on things like:

  • Scheduling and calendar management
  • Social media management and advertising
  • PPC management
  • Content development
  • Inbound sales support
  • Project management

screenshot-2016-11-03-01-18-43

HubSpot Wish List

Include the total number of times an email has been opened

HubSpot is already tracking and logging each time an email is opened (which can be found by exporting the CSV file).

Would love to have a total count of how many times an email is opened by an individual available in either a column in the CSV or (ideally) on the email reports page.

Our team uses the total number of times an email has been opened by a unique email address to know who has forwarded an email to their team (if an email has 100s of opens) or who is actually interested in the product or topic (if an email has 5-8 opens).

As it stands we are relegated to calculating total opens by hand in Excel and would love to see this functionality added.

VOTE IT UP

Tweets Of The Week

 


Did you not attend the Inbound event? Watch some recordings online.

Watch Now

Two new agency specific certifications in the new hubSpot Academy learning area.

  • Delivering Client Success
  • Developing A Sales Plan

Question Of The Week

What are you thankful for in 2016?

Trivia Answers

  • Four towns in the US are named Turkey. What 4 states? Arizona, North Caroline, California, & Texas
  • Average number of calories consumed on Thanksgiving? 4,500 (Almost double the suggested daily amount)
  • How much money is spent on Thanksgiving turkeys each year? 670 million per year spent.

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