Hubcast 118: Thanksgiving Trivia, Artificial Intelligence, & Certifications
Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS & InboundBackOffice.com.
TURKEY EPISODE - Strange Trivia
- Four towns in the US are named Turkey. Which 4 states?
- Average number of calories consumed on Thanksgiving?
- How much money is spent on Thanksgiving turkeys each year?
Artificial intelligence (AI) And The Future Of Marketing
Article discussion - Artificial intelligence (AI) And The Future Of Marketing
- What should companies do to be part of, or ahead of, the curve?
- Do we see a Sales Lion bot coming anytime soon?
- What intrigues us most about AI or the article?
Create Database-Driven Pages within HubSpot using HubDB
As a marketer you probably want an easy way to host content like product listings, real-estate portfolio, and team resources page without cobbling together a solution that involves numerous tools and technologies. Now HubSpot is introducing HubDB, a database within HubSpot that you can use to create and manage content.
Find out more about HubDB and how to access it within your HubSpot portal.
Note: HubDB is available to all customers with the Website Add-on ($300 version).
Create, Manage, and Optimize Multi-Language Content in HubSpot
Attracting customers in different markets can be difficult. From creating new pages, to translating copy, to then optimizing pages for search it’s a time consuming process that could be made a lot better. That’s why we’re happy to introduce multi-language content management within HubSpot. You can now use any existing website or landing page in your HubSpot portal and create a version for another language, like Spanish, French, German, Japanese
HubSpot automatically HREFLANG tags into source code of the various pages that the languages are created in. For example, if you have a prospective customer in Spain they will likely go to Google.es and search for a solution. The HREFLANG tag instructs search engines to direct that user to the Spanish version of a page rather than English -- and it all happens automatically for you.
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HubSpot Wish List
Include the total number of times an email has been opened
HubSpot is already tracking and logging each time an email is opened (which can be found by exporting the CSV file).
Would love to have a total count of how many times an email is opened by an individual available in either a column in the CSV or (ideally) on the email reports page.
Our team uses the total number of times an email has been opened by a unique email address to know who has forwarded an email to their team (if an email has 100s of opens) or who is actually interested in the product or topic (if an email has 5-8 opens).
As it stands we are relegated to calculating total opens by hand in Excel and would love to see this functionality added.
Tweets Of The Week
I rewatched a couple of keynotes from @INBOUND today and I think second time around you pick up much more! #INBOUND16 #hubspotting
— THE IDEAS CHICK (@MikylaG) November 21, 2016
Did you not attend the Inbound event? Watch some recordings online.
Just got a 100% on the @HubSpotAcademy Delivering Client Success certification. Feels good! #HubPartner #HubSpotting
— Marc Herschberger (@MarcHerschberge) November 16, 2016
Two new agency specific certifications in the new hubSpot Academy learning area.
- Delivering Client Success
- Developing A Sales Plan
Question Of The Week
What are you thankful for in 2016?
- Four towns in the US are named Turkey. What 4 states? Arizona, North Caroline, California, & Texas
- Average number of calories consumed on Thanksgiving? 4,500 (Almost double the suggested daily amount)
- How much money is spent on Thanksgiving turkeys each year? 670 million per year spent.
Book: They Ask You Answer
Wondering where to begin?