Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Hubcast 119: HubSpot Training, Vidyard Integration, & No Inbound Budget

Hubcast 119: HubSpot Training, Vidyard Integration, & No Inbound Budget Blog Feature

December 2nd, 2016 min read

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS &


I was listening to some of the Hubcasts while driving back from Disneyland with the family on Monday after a fantastic, but long 3 days at the park.  My wife was in the passenger seat with her Bose noise canceling headphones on so she could try and sleep.  I have to say, I burst out laughing when she woke up from her dream state and said 'he's so FRICKING loud!'.  

She was commenting on the voice transition from George to you [Marcus].  George tends to be a little softer in tone making the transition to you somewhat spectacular on occasion.  I just thought you would get a kick out of this unconventional feedback!  Maybe use it as a new tagline??

PS:  She would never make a comment like that if she was fully aware and awake!  That's why it was so funny!


HubSpot Strategy

Educating your Team in 2017 - HubSpot Training

In 2017, I hope you realize the separating factor of your company being successful or not is directly related to the time you put towards your, and your team’s, education.

As you have heard on the podcast, getting all the appropriate certifications from HubSpot is an excellent first step. Listening to HubSpot specific podcasts is a great second.

But what is one to do after that?

In 2017 I will be traveling all over the world giving HubSpot Intensive Trainings. However, there are a limited amount of training sessions that I will be doing.

I only have 20 training slots for the entire 2017 schedule.

That being said, because you are a Hubcast listener, you are getting first pick at these 20 spots, including a hefty discount.

Why a discount?

  1. Because we know you already “get” it. You are a Hubcast listener. That says a lot about you and your drive to be great with the tool. It also means your team is already at least partially “bought in.”
  2. With everything else we have going on at The Sales Lion, it’s critical from a scheduling standpoint that I’m able to plan these trainings out now instead of “as they come.”
  3. Along with #2, I will only be doing two workshops a month, every month, next year except for June, July, August, and December (where I’ll be doing just one those months)-- which adds up to 20-- and makes for a dramatically more balanced work/life schedule.

So What Do You Get with a HIT?

During your personalized HubSpot Intensive Training this is exactly what will happen:

We will look at your website, user experience, inbound strategy, content strategy, video strategy, and so much more. Then, we merge it into one great action-oriented plan for you to follow in 2017 and beyond.

For more information on the specifics of our HubSpot Intensive Trainings and to see what others think about them, just visit our HIT page. Or, just email me at

What about that discount?

Usually when we do HIT workshops, it is $7,500 for one day and $12,000 for a two day workshop plus travel.

But because you are a Hubcast listener, I want to extend you a limited time offer of $5,500 for a one-day workshop, or $8,500 for a two-day workshop (plus travel) in an effort to make 2017 your best year ever with HubSpot and Inbound Marketing.

So, if you are ready to start being world-class at inbound, content, sales, and marketing, just hit the reply to this email and start the conversation, or fill out the form on our HIT Workshop page.

And by the way, if you’re not sure if it’s a good fit, all you need to do is ask. I’ll be honest and frank with you, as there have been many times in the past where I’ve recommended to a customer something different than a HIT workshop.

So until I see you at your location, here’s to all of us staying focused, getting educated, and being an inspiration to those around us.

Check Out Our Sponsor

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HubSpot Updates

[HubSpot Projects] - Daily Overdue Task Email

HubSpot Projects users with overdue tasks, will now receive an email each morning at 7am (based on portal timezone) letting them know which tasks are overdue. Individual users will only receive an email if the overdue task is assigned to them. The email will send everyday, continuously, until the task is checked off or the due date is changed. 

Learn more…

[HubSpot Connect] - Vidyard Integration

What’s this integration partner do?

Vidyard is video platform that offers hosting, tools (forms, gates), management and analytics. Vidyard make it easier for marketers to manage their video, include interactive features to drive leads and provides insights into video viewers.

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HubSpot Wish List

Lead Flow Call Out Customization

Add the ability to use custom HTML and CSS on Lead Flow call outs to match the call outs to our brand / site design.

Vote It Up

HubSpot Tips & Tricks

Are you creating CTAs in powerpoint? Not taking time to optimize your images before posting then to your community? Why, when you can use the HubSpot Image editor.

  • HubSpot Image Editor


Question Of The Week

What are the best tools to use if you don’t have a budget for Inbound Marketing?

Book: They Ask You Answer

Listen to old Hubcast episodes
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Inbound Marketing Strategy Template & Example
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