Hubcast 122: Pete Caputa Leaves HubSpot, Creative Lead Conversion & HubSpot Deals

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast has been brought to you by our awesome sponsor InboundBackOffice.com.

Things That make you Go Hmmm

Pete Caputa Leaves HubSpot

In the first section of things that make you go hmmm. Marcus and George talk about Pete Caputa leaving HubSpot to become the CEO of Databox. You can read the article they discuss on Medium. How I Built a $100M+ Sales Channel By Challenging the Status Quo

HubSpot Reports Add-on #MakeItFree

George,

If I want to get the custom reports and data we need to be successful using the $200 / month reporting tool, will I have to continue paying the $200 / month forever?

Cannot I just pay Hubspot to set up the reports the way I want them and be done with it? It is my data that I am paying $14K a year for them to store.

Why do I have to pay another $1,200 a year to be able to look at it correctly?

Thanks,
Concerned HubSpot User

HubSpot Strategy

In the HubSpot strategy section this week, Marcus and George talk about thinking outside the box when it comes to lead conversion.

George shares his Olive Garden Receipt story.

Then they cover some ways you may or may not have thought about generating leads.

• Surveys/ make it worth it.
• Polls/ WP Inbound Machine
• Live chat
• Contests
• Community/special benefits
• Customized items
• Awards
• Free tools

How are you generating leads in special ways?

Check Out Our Sponsor

Inbound Back Office is a team of virtual assistants specializing in supporting inbound marketing agencies. They believe getting administrative support shouldn't be complicated. And they know HubSpot. Their team includes marketing specialists that focus on things like:

• Scheduling and calendar management
• Social media management and advertising
• PPC management
• Content development
• Inbound sales support
• Project management

HubSpot Updates

Deals ROI for HubSpot Ads

Deals ROI connects HubSpot Ads to your CRM - providing you exact and automatic ROI reporting for your ad spend.

Currently, Ads ROI is estimated through a series of questions asked of the user. When Deals ROI is activated, a CRM connection is made and ROI is automatically calculated, with much more accurate data. This means no more assumptions have to be made.

If you're a HubSpot CRM user with deal data, nothing is required for this feature to work, outside of indicating that's how you want to calculate ROI in the settings (see screenshot above).

Customers who use Salesforce or a different CRM will need to turn on deal sync, and then sync their opportunities. If a customer isn’t using a CRM with deal sync turned on they won’t see the option to use Deal ROI.

Click here to view the settings or HubSpot Ads and activate Deals ROI

Updated Email Unsubscribe Process

HubSpot recently adjusted the unsubscribe process by adding a confirmation step for email recipients. When someone clicks on the unsubscribe link in an email they’ll now see a page where they must confirm that they want to unsubscribe instead of automatically being removed from all mailing lists.

After they confirm, they’ll be brought to the unsubscribe confirmation page.

This change will alleviate the chance someone is unsubscribed accidentally by a firewall/anti-virus package, or by the recipient of a forwarded email.

For more information, please see the blog post Updates in Email Unsubscribe Process.

HubSpot Wish List

Aggregate Marketing Projects and Sales Tasks View

Combine the Marketing Projects and Sales Tasks tools, or at least provide an aggregate view across both.

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