Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Are you already a YouTube guru? Share your tips & tricks with the rest of the Hubcast community.
HUBCAST SPONSOR DETAILS
Inbound Back Office is a team of virtual assistants specializing in supporting inbound marketing agencies.
We believe getting administrative support shouldn't be complicated. And they really know HubSpot.
Their team includes marketing specialists that focus on things like:
*Scheduling and calendar management
Social media management and advertising
Inbound sales support
Billing and collections
HubSpot setup and maintenance
WordPress support and maintenance
Wouldn't it be nice to have an on-demand team of inbound-certified VAs that you can call on when you need extra help?
Would it be even better if they knew HubSpot and the inbound methodology?
That’s Inbound Back Office.
Augment your team, save money and expand your resources. Visit InboundBackOffice.com to schedule a free discovery call.
Mention The Hubcast during their discovery call to get a $100 credit toward our services
Facebook Ads - HubSpot integration, now live in HubSpot Ads
HubSpot is excited to introduce a powerful integration between Facebook Ads and HubSpot. This integration is live for all customers with the Ads Add-On.
With Facebook Ads data flowing into HubSpot you'll get automatic ROI reporting, conversion tracking and the import of leads generated from Facebook Lead Ads.
Customers who have purchased the $100 Add-On, will see Facebook Ads as a new option in the setting of HubSpot Ads (in the Reports drop down). Once a user has authorized the connection HubSpot will begin to automatically report on ad conversions and track the ROI of their Facebook Ads.
A Small Change to the "Number of Conversions" Property
Number of Conversions is one of many contact properties created and calculated by HubSpot — along with Number of Pageviews, Emails Clicked, and more — to make it easier to analyze your marketing results. You can use it to create lists of contacts, to trigger automation, to inform your lead scoring criteria, or to generate smart content on your website.
Number of Conversions represents the number of forms a contact has submitted over time. With that in mind, today, HubSpot is making a small change to the property’s label. Moving forward, it will be called "Number of Form Submissions." In addition to more clearly matching its definition, this update brings the property’s label in line with another default HubSpot property, Number of Unique Forms Submitted.
Note that the change is purely aesthetic. None of your existing assets will be impacted by it, values of the property won’t be altered, and your use of the property can remain the same moving forward. It’s simply a small semantic change for the sake of clarity and consistency.
Since we are focusing in on video and YouTube as a content/inbound marketing strategy, this week we decided to share a list of Wishlist items that need your love.
Below is a link to all of the ideas.hubspot.com ideas around youTube. Some of the ideas are:
1. Tool to manage YouTube videos 2. Add YouTube account to social monitoring 3. Add ability to track clicks to YouTube videos in emails