Hubcast 125: YouTube Marketing, Facebook Ads, & Hubscotch Returns

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast has been brought to you by our awesome sponsor InboundBackOffice.com.

HubSpot Strategy

YouTube as a viable content marketing strategy

With people like Brian Halligan and Marcus Sheridan preaching that 50% of your content should be video, you need to get really good at creating, using and promoting your videos.

How can you make your videos better?

Better YouTube Video Marketing in 5 Steps

• Eight Second Rule
• Subject First
• Treat Your Audience Like They’ve Always Been Loyal
• The Camera is a Person
• Always Factor Time for the Close

4 Things You Might Not Know About Your Embed

One of the things you hear marketers say, and I have said it myself is:

You Are giving people 6 to 9 ways for people to leave your site.

Well did you know?

• You can turn off suggested videos.
• Turn off or keep player controls on.
• Show or hide the video title and player actions.
• And even enable a privacy enhanced mode.

Want to learn more about how YouTube can be a powerful part of your content marketing?

Here are 4 podcasts you just might want to check out.

TubeBuddy Express - Dusty Porter

Video Creators - Tim Schmoyer

VidPow Tube Talk - Jeremy Vest

YouTube Creators Hub - Dusty Porter

Are you already a YouTube guru? Share your tips & tricks with the rest of the Hubcast community.

HUBCAST SPONSOR DETAILS

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Hubcast Updates

Facebook Ads - HubSpot integration, now live in HubSpot Ads

HubSpot is excited to introduce a powerful integration between Facebook Ads and HubSpot. This integration is live for all customers with the Ads Add-On.

With Facebook Ads data flowing into HubSpot you'll get automatic ROI reporting, conversion tracking and the import of leads generated from Facebook Lead Ads.

Customers who have purchased the $100 Add-On, will see Facebook Ads as a new option in the setting of HubSpot Ads (in the Reports drop down). Once a user has authorized the connection HubSpot will begin to automatically report on ad conversions and track the ROI of their Facebook Ads.

Click here to view the settings or HubSpot Ads and activate the Facebook integration

A Small Change to the "Number of Conversions" Property

Number of Conversions is one of many contact properties created and calculated by HubSpot — along with Number of Pageviews, Emails Clicked, and more — to make it easier to analyze your marketing results. You can use it to create lists of contacts, to trigger automation, to inform your lead scoring criteria, or to generate smart content on your website.

Number of Conversions represents the number of forms a contact has submitted over time. With that in mind, today, HubSpot is making a small change to the property’s label. Moving forward, it will be called "Number of Form Submissions." In addition to more clearly matching its definition, this update brings the property’s label in line with another default HubSpot property, Number of Unique Forms Submitted.

Note that the change is purely aesthetic. None of your existing assets will be impacted by it, values of the property won’t be altered, and your use of the property can remain the same moving forward. It’s simply a small semantic change for the sake of clarity and consistency.

HubSpot Wishlist

Since we are focusing in on video and YouTube as a content/inbound marketing strategy, this week we decided to share a list of Wishlist items that need your love.

Below is a link to all of the ideas.hubspot.com ideas around youTube.
Some of the ideas are:

1. Tool to manage YouTube videos
2. Add YouTube account to social monitoring
3. Add ability to track clicks to YouTube videos in emails

Click the link and go - Vote Them Up

HubSpot Tips & Tricks

• HubSpot CRM: How to filter your contacts using custom views
• HubSpot CRM: How to use Tasks to Nurture Your Leads

Tweets of The Week

Hey @GeorgeBThomas was listening to Ep. 123 of the #hubcast and was inspired to mock this up for you and @TheSalesLion #hubscotch #hubspot pic.twitter.com/f4qBIZ1Lsr

— Colin Haas (@colinmhaas) January 23, 2017

Question of The Week

What’s the best way to increase embedded video click-through rates?

The Book: They Ask You Answer

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