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Hubcast 127: CMOs 2017 Guide, Privy, and Testing Email Subject Lines

Hubcast 127: CMOs 2017 Guide, Privy, and Testing Email Subject Lines Blog Feature

February 17th, 2017 min read

This week we dive into CMO's 2017 Guide as well as how to text your email subject lines.


HubSpot Strategy

The CMOS Guide to Digital Marketing in 2017 By: Ruff-Dawg : )

Bob Ruffalo1. Investing in Facebook Advertising
2. Using Facebook Live
3. Prioritizing Video Marketing

Video marketing, in general, is the fastest growing medium for content marketing right now.
Consider the following statistics:

  • In 2017, online video accounts for 74% of all web traffic
  • 33% of tablet owners watch about an hour of video on their devices every day
  • 28% of smartphone users watch a video on their devices at least once a day
  • 75% of business executives watch work-related videos at least weekly
  • When marketers included a video in an email, the click-through rate increased by 200-300%
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI

4. Podcasting
5. Creating Long-Form, High-Quality Content
6. Working with Bots/Artificial Intelligence (AI)
7. Conversion Rate Optimization (CRO)
8. Tripwire Offer
9. Business Development Representative (BDR)

The CMOS Guide to Digital Marketing in 2017

Hubcast Raving Fans

Each week in this section we show love to those who show love to us. Simply leave us a review on iTunes and we will read it for the rest of the community to hear. Let us know who you are, your business, or other tidbits of information in your review.

This week’s review comes from Wilbur Meyer.

HubCast Sponsor

We believe getting administrative support shouldn’t be complicated. And they really know HubSpot.

Their team includes marketing specialists that focus on things like:

  • *Scheduling and calendar management
  • Social media management and advertising
  • PPC management
  • Content development
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  • HubSpot setup and maintenance
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And more.

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HubSpot Updates

[Now Live] - New In-App Integration Listings Page

HubSpot updated the in-app integration listings page in HubSpot. This change brings their new visual redesign, an enhanced UI, and a simple way for you to see what you have integrated (what apps have access to your data) and make changes as desired. You can find the in-app integration page in the right hand drop down next to Hub ID in your portal.

Hubcast - HubSpot Integrations

[HubSpot Connect] - Privy Integration

What’s this integration partner do?

Privy is an on-site lead acquisition solution for marketers. The tool makes it easy to create pop-up lead capture forms or offers on your website without touching any code or HTML. With Privy linked to HubSpot, leads flow directly into your Contacts.

Hubcast - HubSpot Privy

Privy Site Says:

Your email list growth platform.
Build relationships, incentivize conversions, and drive revenue.

Convert traffic with stunning marketing campaigns.

Free yourself from code and IT. Choose gorgeous templates or use the drag and drop designer to instantly publish and target campaigns that look great on desktop and mobile.

Learn more or install the Privy integration here.

HubSpot Wish List

Ability to filter social streams in the social monitoring tool by follower count, amount of engagement with post etc.

For instance, when I look for mentions of Marcus Sheridan or The Sales Lion, be able to see those mentions in order of follower base or tweet engagement

Vote It Up

Professionally Personal

George: I love buttermilk ...

Hubcast Buttermilk

Marcus: 100 flavors of mustard ...

HubSpot Tips & Tricks

This week we jump into the HubSpot email tool and the all important subject lines.

Your subject line is arguably the most critical part of your email marketing strategy... if it doesn't pique your audience's interest, a carefully crafted email loses all impact.

HubSpot Email Tool: How to Target Subject Lines for Different Audiences

Tweet Of The Week

HubSpot has a beta Shutterstock integration going right now. The news was launched through the beta program but also online in an article by PR Newswire.

Read the article

The Book: They Ask You Answer

Where else can you find the Hubcast Podcast?
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Inbound Marketing Strategy Template & Example
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