Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing HubSpot
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Hubcast 127: CMOs 2017 Guide, Privy, and Testing Email Subject Lines

By George B Thomas

George B Thomas also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

Hubcast 127: CMOs 2017 Guide, Privy, and Testing Email Subject Lines Blog Feature

This week we dive into CMO's 2017 Guide as well as how to text your email subject lines.

Enjoy.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

HubSpot Strategy

The CMOS Guide to Digital Marketing in 2017 By: Ruff-Dawg : )

Bob Ruffalo1. Investing in Facebook Advertising
2. Using Facebook Live
3. Prioritizing Video Marketing

Video marketing, in general, is the fastest growing medium for content marketing right now.
Consider the following statistics:

  • In 2017, online video accounts for 74% of all web traffic
  • 33% of tablet owners watch about an hour of video on their devices every day
  • 28% of smartphone users watch a video on their devices at least once a day
  • 75% of business executives watch work-related videos at least weekly
  • When marketers included a video in an email, the click-through rate increased by 200-300%
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI

4. Podcasting
5. Creating Long-Form, High-Quality Content
6. Working with Bots/Artificial Intelligence (AI)
7. Conversion Rate Optimization (CRO)
8. Tripwire Offer
9. Business Development Representative (BDR)

The CMOS Guide to Digital Marketing in 2017

Hubcast Raving Fans

Each week in this section we show love to those who show love to us. Simply leave us a review on iTunes and we will read it for the rest of the community to hear. Let us know who you are, your business, or other tidbits of information in your review.

This week’s review comes from Wilbur Meyer.

HubCast Sponsor

We believe getting administrative support shouldn’t be complicated. And they really know HubSpot.

Their team includes marketing specialists that focus on things like:

  • *Scheduling and calendar management
  • Social media management and advertising
  • PPC management
  • Content development
  • Inbound sales support
  • Project management
  • Billing and collections
  • HubSpot setup and maintenance
  • WordPress support and maintenance
  • Graphic design

And more.

Wouldn’t it be nice to have an on-demand team of inbound-certified VAs that you can call on when you need extra help?

Would it be even better if they knew HubSpot and the inbound methodology?

That’s Inbound Back Office.

Augment your team, save money and expand your resources. Visit InboundBackOffice.com to schedule a free discovery call.

Mention The Hubcast during their discovery call to get a $100 credit toward our services

HubSpot Updates

[Now Live] - New In-App Integration Listings Page

HubSpot updated the in-app integration listings page in HubSpot. This change brings their new visual redesign, an enhanced UI, and a simple way for you to see what you have integrated (what apps have access to your data) and make changes as desired. You can find the in-app integration page in the right hand drop down next to Hub ID in your portal.

Hubcast - HubSpot Integrations

[HubSpot Connect] - Privy Integration

What’s this integration partner do?

Privy is an on-site lead acquisition solution for marketers. The tool makes it easy to create pop-up lead capture forms or offers on your website without touching any code or HTML. With Privy linked to HubSpot, leads flow directly into your Contacts.

Hubcast - HubSpot Privy

Privy Site Says:

Your email list growth platform.
Build relationships, incentivize conversions, and drive revenue.

Convert traffic with stunning marketing campaigns.

Free yourself from code and IT. Choose gorgeous templates or use the drag and drop designer to instantly publish and target campaigns that look great on desktop and mobile.

Learn more or install the Privy integration here.

HubSpot Wish List

Ability to filter social streams in the social monitoring tool by follower count, amount of engagement with post etc.

For instance, when I look for mentions of Marcus Sheridan or The Sales Lion, be able to see those mentions in order of follower base or tweet engagement

Vote It Up

Professionally Personal

George: I love buttermilk ...

Hubcast Buttermilk

Marcus: 100 flavors of mustard ...

HubSpot Tips & Tricks

This week we jump into the HubSpot email tool and the all important subject lines.

Your subject line is arguably the most critical part of your email marketing strategy... if it doesn't pique your audience's interest, a carefully crafted email loses all impact.

HubSpot Email Tool: How to Target Subject Lines for Different Audiences

 

 

Tweet Of The Week

HubSpot has a beta Shutterstock integration going right now. The news was launched through the beta program but also online in an article by PR Newswire.

Read the article

The Book: They Ask You Answer


Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

HubSpot
Published on February 17, 2017

Recent Articles

Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2021)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
Operations Hub hot takes and college degrees [Hubcast 271]
May 27, 2021 • 2 min read
4 keys to an effective HubSpot strategy in 2021
May 7, 2021 • 6 min read
Think you’re paying too much for HubSpot? Here’s how to get your money’s worth
May 5, 2021 • 5 min read
I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?
May 3, 2021 • 4 min read