Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Hubcast 13: Inbound as a Recruiting Tool, Smart CTA's & Selling Management on HubSpot

By George B Thomas

Hubcast 13: Inbound as a Recruiting Tool, Smart CTA's & Selling Management on HubSpot

Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound and Content Marketing World Collide

Next year HubSpot's Inbound and Content Marketing Institute's Content Marketing World are scheduled for the same dates. What are your thoughts as an attendee?

What is your suggestion for a hashtag for this discussion? Mine might be #wellthisstinks, I am sure you can do better. : )

Here is a snippet from Content Marketing World 2014

Here is a snippet from Inbound 2014

As you can see they are both ORANGE, fun and creative so what do we do now? sigh...

HubSpot Strategy

Inbound as a recruiting tool.

Folks, it doesn't only have to be about traffic, leads, and sales. You can train, gather, and employ recruits to your team using the same Inbound tools and tactics. Marcus even talks about how you may even want to write HR/Recruiting content to attract potential employees. I share my personal experience about this scenario as well as what were my 3 dream jobs about 8 months ago and how and why they had earned that position in my heart and mind.

iStock_000004034484_Small

HubSpot Tips & Tricks

COS Tip

How to create a Smart CTA

Screenshot 2014-10-22 01.41.35

Your customer does not want to see the same thing your prospects see. Take for an example, after you have read "XYZ e-book 101", do you really want to see a CTA for it again? No, you want to see the next step or level in the learning progression. This week I show you how to create a Smart Call To Action in your HubSpot portal.

Watch Tutorial Here

** This tutorial is for professional and enterprise customers.

CRM Tip

How to export a custom view from your HubSpot CRM.

Screenshot 2014-10-22 01.44.13

You spend time creating custom views for your contacts in the HubSpot CRM, but what about when it comes time for your weekly sales and marketing meeting or the long airplane ride?

What if you want to dig deeper into the data? Or your boss wants you to report the hot, warm, and cold leads for the past 30 days… Well, Then it is time to learn how to export your custom views out of your HubSpot CRM portal.

Watch Tutorial Here 

HubSpot Wishlist

To email or not to email that is the question! Listener's we have a conundrum (Yes folks, that is the word of the week). You see, In the CRM you do not have to add an email to add someone into the system.

In the Marketing side you do have to have an email to add them as a contact.

You can bulk import contacts in marketing side… But you can only add one at a time in the CRM… HHMMMM

mail_icon_by_cavalars-d419mtw

Wish list for this week: The Ability to bulk import contacts without an email address into the HubSpot CRM!

HubSpot Updates

Introducing the Products & Add-ons page in Settings

The Products & Add-ons page enables you to request a trial of an upgraded package or add-ons from right within your HubSpot account.

When it comes to upgrading your marketing software or purchasing new tools, you should be able to try before you buy. This new screen puts that capability and decision right in your hands.

How it works:

Go to Settings and choose the last item on the left menu, "Products & Add-ons." You'll see a tailored screen reflecting your current package and some description of other products you might like. From there you can learn more or trial any of the tools.

HubSpot___Settings

Go check it out

3 Week Notice: New Navigation and Settings Coming Soon

Last episode we talked about having a choice for the new navigation. That is still true but... In three weeks, HubSpot will roll-out a new navigation bar and settings screen for all accounts. Many customers have already opted-in to the new navigation settings and setting screen via an opt-in banner on the dashboard. if you have not done this yet, you should just get it over with.

Nav-product-1

We showed you a breakdown of the new HubSpot navigation in the show notes of episode 11 of the Hubcast.

Cool HubSpot & Inbound  Tweets

Get your HubSpot CRM un-gated here

HubSpot Question of the Week

Gene asks: What's the best way to sell management on the idea of implementing the HubSpot software, Any tips?

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

HubSpot
Published on October 22, 2014

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read