Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Hubcast 165: Google Fixes Wordpress, Last Referring Site, & HubSpot Sequences

Hubcast 165: Google Fixes Wordpress, Last Referring Site, & HubSpot Sequences Blog Feature

February 15th, 2018 min read

In this week's episode of the Hubcast, we cover all things HubSpot, Google, and WordPress. Plus, we perform a deep dive with some HubSpot tutorials and wishlist items.

Get ready to go on a fantastic Hublandia voyage with Carina and yours truly... 

 

 

Remember, the Hubcast is brought to you by our Custom HubSpot Workshops.

Are you looking for a HubSpot CRM, SMART Marketing, or complete HubSpot & Inbound Training Workshop? Reach out to us to see if either of these or any other HubSpot Workshops are a good fit for you and your company.

HubSpot Property of The Week: Last Referring Site

First things first, let’s talk about the elephant in the room -- my mic last week! Ack! So sorry!

Trash Audio

Now, let's move on...

Last Referring Site is the last website that referred the contact to your website. This is automatically set by HubSpot for each contact and looks at the last page viewed, so this site can be internal or external.

"What Are Some Ways We Can Use It?"

This property tells you how the contact got to the last page they were on on your site (landing page, search engine, etc.) -- doesn't that sound helpful for sales?

From HubSpot Support: 

“The best use-case for this property is if you were recently featured in an article, on an external site, or have done a large campaign push someplace like Facebook.

In that situation, you could use this property to quickly filter for contacts whose last referrer was where the article, feature, or campaign was hosted.”

From Court at HubSpot Academy: 

“(Use-cases include) understanding how traffic segments are accessing your site. Also, how your website traffic gets there if you are trying to optimize across channels.

"Why Is It Important?"

Last Referring Site allows you to drill down deep into where your traffic/leads are coming from. Probably more of a lead-by-lead basis rather than basing workflows off of this.

Our rating this week is: Meh for mass use, pretty cool for specific use.

HubSpot Wish List

This week we dove into the Mastering HubSpot Facebook group to see what the masses wanted and we came back up with this little ditty.

A "Non-form" Option in Lead Flows

I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

VOTE IT UP

Grow Faster: Facebook Groups

Are you looking for a place to take your inbound learning to the next level? Check out our two private Facebook groups IMPACT ELITE & MASTERING HUBSPOT today!

Things That Make You Go Hmmm...

Google Tries to Fix WordPress

WordPress is a lumbering behemoth of a content management system. It is slow and resource hungry.

However, it still powers almost a third of all web content. For that reason, Google has dispatched an elite squad to WordPress HQ to whip the CMS into shape. The partnership could be one of the most consequential for years.

READ MORE

HubSpot Strategy

Pillar Content Killed the Keywords Tool

This week we have an interview with Jeff Vocell and Angela DeFranco two smart HubSpotters from HubSpot.

The topic of discussion, how everyone is losing their minds about the keyword tool sunset. We also covered how and why this decision was made. (It's not what you think.)

We then discussed how some of our other tools will still work even better without the keywords tool, how pillar content should be a main focus moving forward for almost everyone trying to do inbound marketing, and a short conversation on free and paid SEO tools.

 

 

Get the Most out of HubSpot with Your Free 15-Minute Assessment

Do you want to make sure you are getting 100% out of your HubSpot and inbound efforts?

Schedule your free 15-minute portal assessment with George B Thomas today. Just go to 15-minute FREE assessment page and schedule your slot.

HubSpot Updates

[Now Live] Marketing Performance Widget has Moved to Sessions

Shocked

We have replaced the old “visits” metric with the new “sessions” metric on the Marketing Performance Widget.

Over the last few months, the sources report has been updated to reflect Sessions instead of Visits. By switching this metric in the Marketing Performance widget as well, you'll have greater consistency in the reports you rely on to analyze your website traffic.

LEARN MORE

[HubSpot Connect] - JustCall Integration

Screenshot 2018-02-13 17.04.10

JustCall is a product that enables you to send, receive, record, and track calls and text messages directly within your HubSpot CRM.

For incoming calls, JustCall provides a direct link to the contact profile in HubSpot. This gives the agent context on the caller, which better serves customers. Access to analytics on recordings, voicemails, and missed calls that are both filterable by agent and exportable makes reporting easy.

LEARN MORE

What The Hack

Because sometimes HubSpot needs a little help -- and other times, so do you. Weekly tips, tricks, and HubSpot hacks to help you master HubSpot.

This week we dive into the HubSpot List tool. We uncover three things all happy HubSpotters should be doing in their list tool to stay organized, report better, and analyze their data.

  • HubSpot List Tool Three Must Haves

 

 

What tips, tricks, or hacks would you like to see? Let us know.

*NEW* Hubcast Monthly Newsletter

Once a month you can get exclusive Hubcast listener content right in your inbox. We are dedicated to pushing our HubSpot and Inbound educations and conversations to the next level.

If you are interested, head over to the main Hubcast page and sign up today to stay in the loop.

Tweet of The Week

An incredible update explained via video on Twitter by the one and only Kyle Jepson. This is an amazing update to the sequences tool. 

Question Of The Week

What’s one tool in HubSpot you know you could be using for so much more, but just haven’t had the time to dive in?

Until Next Time

500px_Rect_George_B_Thomas-1Listening to the Hubcast with your favorite podcast app? Please leave us a rating or review on iTunes so other awesome HubSpotters can find our show.

Watching the Hubcast? Make sure you subscribe to our YouTube channel to stay up-to-date even faster by hitting that bell.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE