Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Hubcast 175: Snippet Filters, Native Shopify Integration, & Oh - More Product Updates!

By Carina Duffy

Hubcast 175: Snippet Filters, Native Shopify Integration, & Oh - More Product Updates!

This episode of the Hubcast is brought to you by our friends at Digital Marketer.

Also, what’s going on with INBOUND Speakers?

Last year, they announced the first wave of breakouts and all of the keynotes and spotlights on April 14, and they still have only announced six speakers totalWhat’s up with that?

NOTE: The day after we recorded this episode, INBOUND released the speakers list! Do you think maybe their ears were burning??

Property of the Week

First Conversion

The first form a contact submitted.

What could you use this property for?

  • Lead intelligence for your salespeople: did this person engage with us first via a piece of content, or from a contact form?
  • Reporting on what content gives you the best return on investment
  • Super segmented lead nurturing

Great properties to use in tandem with First Conversion: First Page Seen (see: Hubcast 173), Number of Form Submissions, and Recent Conversion.

HubSpot Wish List

Snippets > Filter for Private

“We have a number of team members and the new Snippets tool in HubSpot Sales Pro looks nice. My only concern is that it could get out of control. Would it be possible to do something similar to how you have filters on templates?

As I create a snippet there would be an option to share with the team or make it private." - AJFenlason

This Episode’s Sponsor: Digital Marketer

This week’s Hubcast is brought to you by Digital Marketer.

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

With tens of thousands of customers in 68 countries around the globe, we’ve become one of the world’s most trusted voices sharing the best of what works in digital marketing.

Learn More About DM’s Partner Program Here

HubSpot Updates

New Navigation Coming to HubSpot

You’re always looking for ways to move faster, get more done, and get more out of each day. So, HubSpot has designed a new navigation that will help you do all that and more.

Learn More

And for those of you who have used it so far, what do you think??

Redesigned Email Post-Send Screen

The post-send details screen of the email tool has been redesigned to put the most important metrics for email marketers right at their fingertips. My favorite part: they now have clickmaps!

Learn More

[Heads Up] What to Expect with HubSpot and the Upcoming Gmail UI Changes

What is it? As you receive the new Gmail UI, you will also see some small but helpful changes to the HubSpot Google Chrome extension. TLDR: they fixed a bunch of bugs!

Learn More

In other news - let us know what you think about the new Gmail UI if you’re using it! (spoiler alert: I LOVE it.)

[Now Live] Content Strategy Progress Bar

The strategy tool now includes a progress bar, so you can see exactly what next steps you should take to complete your topics. This tool is super simple, and now the progress bar makes it even simpler.

Learn More

[Now Live] Meetings Module now in the Marketplace

The latest module to be added to the Marketplace is a meetings module, which will allow site visitors to quickly and easily book meetings with your sales team directly from your website.

Learn More

[Now Live] HubSpot for Shopify (Ecomm Integration)

The HubSpot-built Shopify integration is now live and available for all users to connect.

This integration is free for users with HubSpot and Shopify and was built to supercharge growth for eCommerce businesses using Shopify. 

Marketing customers who have access to email and workflows will get advanced functionality, however, the integration does work for all instances of HubSpot.

Just syncing data and contacts from Shopify to the HubSpot free CRM helps create a unified view of your business.

Learn More

For way too long, eCommerce companies have avoided HubSpot like the plague because there’s been so little native support and functionality for platforms like Shopify.

The ability to now do marketing automation around your eCommerce site is going to change the game for HubSpot users in this space!

[In Beta] Conversations, the newest feature of HubSpot CRM

Conversations is now in beta. The collaborative inbox brings all your different channels like email and live chat, into a single view for teams.

Check out this demo for a feature-by-feature overview. We’ll be talking about this a WHOLE lot more as these features go live!

[Heads Up] We’re Changing the Name of the HubSpot Owner Property

“We’re changing the name of the HubSpot Owner property to reflect the type of record the user actually owns.

For example, HubSpot Owner on your HubSpot contacts will become “Contact Owner,” “HubSpot Owner” on companies will become “Company Owner,” and so on.”

If you don’t know about this - you haven’t been using your HubSpot portal because they have put this warning message EVERYWHERE.

[Heads Up] Unified “Do-No-Harm” Tracking Across All Ads in HubSpot

HubSpot will now use the same tracking parameters across all ad networks they support.

For AdWords, they will also merge their parameters with any existing parameters in your account or campaign-level tracking templates. For Facebook, they will (continue to) merge their parameters with any existing parameters at the ad level.

Learn More

[Heads Up] We’re Sunsetting Xing

As of May 31, HubSpot’s social tools will no longer support Xing. If you still have a connected account, you will see the following in-app banner within the social tool.  Learn More

[HubSpot Connect] - Workplace by Facebook Integration

What does this integration partner do? Workplace by Facebook is a space for teams to share ideas, brainstorm, and achieve more together.

More than just a collaboration tool, Workplace connects organizations of every size to familiar features like chat and groups, as well as integrates with the business tools people use every day to get work done.

Learn More

Until Next Time

If you’re listening on iTunes - head on over and leave us a review!

Until next time. this is Carina Duffy & Marcus Sheridan saying to you, go out into the world and do some happy HubSpotting!

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

HubSpot
Ecommerce
Published on May 10, 2018

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read