Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing HubSpot
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Hubcast 18: How to Measure & Report Your Social Media Marketing ROI

By George B Thomas

George B Thomas also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

Hubcast 18: How to Measure & Report Your Social Media Marketing ROI Blog Feature

Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Show Notes:

Job Openings Sign

The TSL team is hiring! Are you a fit for the team, or have the skills we need? Follow the link below and let us know.

Wordpress - HubSpot COS developer

HubSpot Strategy

Social Media as an Inbound Strategy

In this strategy session we dive into social media strategy and social media tools.

We talk about some HubSpot social media tool best practices, micro and maxi content. We talk about how each platform should have it's own conversation strategy.

We also talk about how by the end of this episode of the Hubcast how you may want to uninstall Buffer and Hootsuite if you are a HubSpot customer.

HubSpot Tips & Tricks

Hubspot Certifications & LinkedIn Profile

Screenshot 2014-11-26 01.15.21

You spend a ton of time studying and working on becoming HubSpot certified. Why keep that locked up in your portal for know one to see or know about? So this weeks strategy goes along with our social theme and I show you how to add your HubSpot certifications to your LinkedIn profile. It is super easy yet super important.

Watch the tutorial here

HubSpot Public Service Announcement

Beginning next week, HubSpot will be performing some maintenance to improve the platform. HubSpot will be doing this in momentary periods (just a few minutes) over a few weeks. When your specific HubSpot portal is undergoing maintenance, you will see a message at the top of your content-related pages notifying you.

What does this mean to you as a HubSpot user?

1. You may not notice the maintenance at all.

2. Your public pages will NOT be affected and will still function properly for all visitors. However, we wanted to notify you because if you are in your account while the work is underway, you won't be able to make changes during that period.

3. HubSpot expects maintenance periods to last fewer than five minutes.

Again, you'll see a notice at the top of your content tool pages that notifies you if you are in "Maintenance Mode".

When and if you see this, get up, take a break, grab a coffee or tea, and the maintenance should be complete by the time you return.

HubSpot Wishlist

Printer Friendly HubSpot sites - Print.css

The other day I received an email with a very interesting wishlist item. This person we will call her Tiffany was wondering why when she tried to print out any site built on HubSpot it looked crappy, used a ton of ink and just was a poor experience. Isn't this the web of 2014? So I bring up this wish list item not only as a HubSpot can you make HubSpot sites printer friendly but also as an ask of all our listeners… Is a printer friendly version of your HubSpot portal important to you, to your customers? Marcus and i want to know.

Printer-icon

HubSpot Updates

Social Reports -- a new feature of Social Inbox

Social Inbox now features 5 pre-populated reports so you can accurately report on your social media marketing.

These reports include:

  • Compare Time Frames
  • Compare Platforms
  • Compare Channels
  • Campaigns
  • Reach

These reports also include benchmarking data, where HubSpot compares a marketer (or  really your marketing) to other marketers with a similar size reach on social media, who are also publishing to social media through Social Inbox.

Links to check out:

Read HubSpot’s launch blog post on Social Reports

Compare Time Frames: This report allows you to compare your social efforts historically by choosing the time frames you’d like to see in your data.

SR-1

Compare Platforms: This report gives you the same level of detail as Compare Time Frames, but the focus is on comparing the social platforms you’re using against one another. As a reminder, a platform is a specific social network -- like Facebook or LinkedIn.

sr-2

Compare Channels: This report digs one level deeper than the Compare Platforms report, allowing you to see how each channel on each platform performs individually. Channels, in the case of this report, means the specific assets you can publish to on each platform. For example, if you were the admin of two LinkedIn Company Pages, those are considered two distinct channels.

SR-3

Campaigns: You can now report on all social messages by campaign. In other words, any message you’ve tagged by campaign when scheduling a message to post can now be reported on in this report.

SR-4

Reach: If you’re already using Social Inbox, the HubSpot Reach report didn’t go away with Social Reports. Instead, HubSpot refreshed the report to also include relevant social media ROI findings from the Sources Report.

Each report (except Reach) also has three modules.

Here’s what you published: This module will show you the number of messages published through Social Inbox for the time frame you’ve selected.

(Please see screenshots in Compare Time Frames, Platforms and Campaigns Reports above)

Here’s what your followers thought: This module is where you’re going to get some juicy, nitty-gritty details on your social marketing. The section is topped with an easy-to-read paragraph, summing up your status on you social marketing for that time frame, like the example below.

SR-5

(1)The first sentence is your key takeaway. (2)The second is where Social Reports gives you something you've never seen before and would have been terribly difficult to figure out on your own. Not only does this report provide you historical information on your own social marketing, but it'll also provide you with that awesome benchmarking data I mentioned before. The benchmark data compares you against other HubSpot customers also using Social Inbox to publish to an audience around the same size as yours. (3)The final copy on this section breaks down your interactions on your published messages for that given time frame.

Here’s the impact on your business: This module shows you how many fans and followers you gained on social media this month, as well as how many visits to your website social media as a channel has contributed.

Create lists of contacts by completed / currently in a workflow

You can now create lists of your contacts that have completed or are currently in a workflow. When creating a list, you now have a new option for segmentation called "Workflow":

WF-1

If you choose "Workflow" as a requirement, you can choose between contacts who have completed or are currently in any given workflow:

WF-2

And then you'll be able to choose a workflow to complete the criteria:

WF-3

Cool HubSpot & Inbound  Tweets

HubSpot Question of the Week

Chad asks: What do you think the most effective use of social media is for a legal office?  

Where else can you find the Hubcast Podcast:

Hubcast iTunes Stitcher Hubcast Podcast Soundcloud       MarketingPodcasts_Launch

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

HubSpot
Published on November 26, 2014

Recent Articles

Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
Operations Hub hot takes and college degrees [Hubcast 271]
May 27, 2021 • 2 min read
4 keys to an effective HubSpot strategy in 2021
May 7, 2021 • 6 min read
Think you’re paying too much for HubSpot? Here’s how to get your money’s worth
May 5, 2021 • 5 min read
I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?
May 3, 2021 • 4 min read