Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Hubcast 190: Partner-Palooza with HubSpot Academy's Kevin Dunn

Hubcast 190: Partner-Palooza with HubSpot Academy's Kevin Dunn Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, INBOUND Speaker, Certified HubSpot Trainer, Retains 10 HubSpot Certifications

August 23rd, 2018 min read

This episode of the Hubcast is brought to you by Needls.

Kevin Dunn is a professor at HubSpot Academy, owning all agency growth content.

Kevin and I met at HubSpot HQ a few weeks ago and I was so excited about what he was doing for agencies, I had to have him on the show!

Not a HubSpot Partner? Don't stop just yet! We've got some good stuff in here for you too.

Property of the Week: Partner Edition

Registration Status

“The status of this Contact as of the last sync with the HubSpot Sales Database.”

You should be registering your current and prospective clients. This has a huge impact on your commissions and your partner tier! Don’t neglect it!

Learn More About Lead Registration for Partners

Knowledge Base walking through registration process

HubSpot Wishlist: Allow HubSpot Partners to open private tickets in client portals with Support Inbox

“It would be very beneficial for HubSpot Partners to be able to create a private ticket (either that or only ever be able to see your own support tickets). Once a client has access to a portal we are managing for them, it would be preferable to be able to talk with support privately.” - Craig (Platinum Partner)

Vote it up!

Strategy: What’s On Kevin’s Mind

Focus as we launched Service Hub, and approach INBOUND and beyond is enablement.

Helping our partners learn tools before customers, receive additional information around positioning, demo-ing, and selling — and then how your menu of services/deliverables can incorporate new features/tools.

We talk “Demo Like a Pro,” “partner exclusive lesson videos,” and “how to sell” product pages.

We’re also trying to solve for agencies’ request for more “business” content; consulting around how to start, run, and grow an agency, so we’ve created the Agency Unfiltered web series.

This Episode’s Sponsor: Needls.

Needls. makes it easy for businesses to create, target, and optimize Facebook and Instagram Ads.

*Special Offer for Hubcast Listeners! You can get 40% off the platform for 3 months, which comes out to $120 in savings. Use code: NEEDLSxHUBCAST when signing up to get your discount.

Visit and click on Get Started Now!

HubSpot Updates

[Now Live] New Agency Partner Cert

There were some methodology shifts and new tactics we wanted to incorporate into our existing Agency Partner Certification.

We took feedback from partners, condensed content, overhauled the sales content, and even added interview content with successful partner agencies.

Check out the New Agency Partner Cert here.

[Now Live] Guided Client Onboarding Track

This caters mostly to agencies that have just started in the partner program.

It really walks you through the process of bringing your first client into HubSpot and then managing their customer lifecycle all the way until they renew their subscription with HubSpot and renew their services with your agency.

Client onboarding plans, marketing, and sales handoff processes, launching campaigns - it's all there!

Check out the GCO Track here.

Until Next Time

If you want to get in touch with K-Dunn about anything we talked about this ep - shoot him an email at kdunn[AT]!

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy[AT]!

Until next time. This is Carina Duffy & Kevin Dunn saying to you, go out into the world and do some happy HubSpotting!

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