This episode of the Hubcast is brought to you by Verblio.
This week at #INBOUND18, HubSpot unveiled one of their biggest product updates ever: HubSpot Video, powered by Vidyard.
We were so excited about this rollout, we invited Vidyard’s VP of Marketing, Tyler Lessard, to join us for our live recording at the Podcast Lounge.
What’s on Our Minds: The Future of Video + HubSpot
We started off this episode by hearing from Tyler on how HubSpot Video came to be, and how Vidyard became the engine that powers it.
Move on to where the HubSpot Video product is going, and what role Vidyard is playing in that.
HubSpot Updates: Video
Why Switch from Wistia to Vidyard?
One of our first audience questions was about Wistia.
This listener said their organization is currently entrenched in that platform and they’re now wondering if they should cancel.
Tyler explained a few reasons why it makes sense to switch over to Vidyard and HubSpot Video, the most important of which (in my opinion) is the in-app functionality in HubSpot, with opportunities to have HubSpot Video scale with your business.
Different Levels of HubSpot Video
Speaking of scaling - there’s been a lot of questions flying around about what’s included with HubSpot Video and who gets it.
In short, HubSpot Video is included with HubSpot Pro or Enterprise subscriptions.
For Marketing Hub, you get video hosting and management. For Sales and Service Hub, you get 1:1 video creation (i.e. in-app GoVideo).
One of the things that gets me most excited about HubSpot Video is how it can integrate with the CRM.
Vidyard Enterprise ($850/mo for HubSpot users) opens up a whole slew of opportunity to start using watch data to better segment and target users.
Plus, being able to add CTAs and forms to the end of videos (for any HubSpot Video) is going to make it easier for organizations to leverage video for conversions.
HubSpot Wishlist: Video Calls in HubSpot
We didn’t actually talk about this in our live recording - but I think it’s an interesting and pertinent request!
“We are finding the calling tool in HubSpot very nice and love to be able to click and call all from one place however, more and more video calls are the way to go and it will be great to implement this on HubSpot too.
We are using Skype when a video call needs to take place but find that if we were able to video-call from HubSpot it will be much better and faster. All from one place”