Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
HubSpot

Hubcast 193: HubSpot Video Deep Dive - Live from the #INBOUND18 Podcast Lounge

By Carina Duffy

Hubcast 193: HubSpot Video Deep Dive - Live from the #INBOUND18 Podcast Lounge Blog Feature

This episode of the Hubcast is brought to you by Verblio.

This week at #INBOUND18, HubSpot unveiled one of their biggest product updates ever: HubSpot Video, powered by Vidyard.

We were so excited about this rollout, we invited Vidyard’s VP of Marketing, Tyler Lessard, to join us for our live recording at the Podcast Lounge.

What’s on Our Minds: The Future of Video + HubSpot

We started off this episode by hearing from Tyler on how HubSpot Video came to be, and how Vidyard became the engine that powers it.

Move on to where the HubSpot Video product is going, and what role Vidyard is playing in that.

HubSpot Updates: Video

Why Switch from Wistia to Vidyard?

One of our first audience questions was about Wistia.

This listener said their organization is currently entrenched in that platform and they’re now wondering if they should cancel.

Tyler explained a few reasons why it makes sense to switch over to Vidyard and HubSpot Video, the most important of which (in my opinion) is the in-app functionality in HubSpot, with opportunities to have HubSpot Video scale with your business.

Different Levels of HubSpot Video

Speaking of scaling - there’s been a lot of questions flying around about what’s included with HubSpot Video and who gets it.

In short, HubSpot Video is included with HubSpot Pro or Enterprise subscriptions.

For Marketing Hub, you get video hosting and management. For Sales and Service Hub, you get 1:1 video creation (i.e. in-app GoVideo).

If you’re looking for more advanced video features, you can purchase an additional subscription to Vidyard Professional or Enterprise.

See details below:

Vidyard + HubSpot Subscription Levels

From Vidyard's HubSpot Video Pricing Page

HubSpot Video for Marketing, Sales and Service

Interested in learning more about how you can start using HubSpot Video? Check out HubSpot’s product announcements for each of their Hub’s video features:

This Episode’s Sponsor: Verblio

Verblio makes content creation happen.

They've stayed laser-focused on building an agency-minded platform to keep your content organized by client.

They handle logistics—you focus on strategy.

White-label content options and full-service account management solutions available.

This is especially intriguing for agencies who are outsourcing writing!

They co-create deeply personal content to power content marketing and SEO. It’s about the writing.

Here's how Verblio does it better:

  • 3,000 top-tier, U.S. based content writers. Quality vetted through rigorous testing and QA conducted by their in-house writing team.
  • A content cornucopia: blog posts, articles, videos, product descriptions, eBooks, and power notes (they made that last one up.)
  • Verblio writers choose you. No more sifting through resumes. You tell their writers what to write and only purchase the content you like.
  • Add Services to kickstart your content strategy, brainstorm topic ideas, get help with SEO or let us manage it all with Verblio Complete.
  • Astrology to zoology, they scratch the content niche. Verblio writers have diverse professional backgrounds to serve a variety of industries.
  • They’re a team of SEO nerds, English majors, dolphin tamers, and crowdsourcing pros. (They’re also the new BlogMutt.)

WHY THIS IS SUCH A BIG DEAL: They’ve got a free HubSpot integration that allows you to send over your purchased pieces as HubSpot drafts!

They are offering 50% off the first month of content with us especially for Hubcast listeners! https://www.verblio.com/hubcast/  

Property of the Week

HubSpot Video Properties

One of the things that gets me most excited about HubSpot Video is how it can integrate with the CRM.

Vidyard Enterprise ($850/mo for HubSpot users) opens up a whole slew of opportunity to start using watch data to better segment and target users.

Plus, being able to add CTAs and forms to the end of videos (for any HubSpot Video) is going to make it easier for organizations to leverage video for conversions.

HubSpot Wishlist: Video Calls in HubSpot

We didn’t actually talk about this in our live recording - but I think it’s an interesting and pertinent request!

“We are finding the calling tool in HubSpot very nice and love to be able to click and call all from one place however, more and more video calls are the way to go and it will be great to implement this on HubSpot too.

We are using Skype when a video call needs to take place but find that if we were able to video-call from HubSpot it will be much better and faster. All from one place”

Vote it Up

The current Zoom integration is really more built for hosting Webinars, not doing video conferencing. If someone wants

Questions

We kept a few minutes at the end of our recording session for audience questions - listen to the episode to hear everyone’s burning questions!

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy[AT]impactplus.com!

Until next time. This is Carina Duffy, Marcus Sheridan, Zach Basner, and Tyler Lessard saying to you, go out into the world and do some happy HubSpotting!

Topics:

HubSpot
Video Marketing
INBOUND Event
The Hubcast
Published on September 13, 2018

Recent Articles

Need a HubSpot Specialist? Here’s How to Find and Hire the Right Candidate

By John Becker on October 22, 2021
5 min read

How to Get Sales Reps to Use the HubSpot CRM

By Kimberly Marshall on October 18, 2021
4 min read

HubSpot and Data Privacy: How to Collect Contacts the Right Way

By John Becker on October 4, 2021
4 min read

INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]

By Carina Duffy on September 23, 2021
4 min read

How to Know When You’ve Outgrown HubSpot Sales Hub Starter

By John Becker on September 23, 2021
4 min read

How to Get the Most Out of Your 2-week HubSpot Free Trial

By John Becker on September 13, 2021
5 min read

CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]

By Carina Duffy on August 27, 2021
3 min read

How much HubSpot do I need?

By John Becker on August 17, 2021
4 min read

New HubSpot CMS Hub starter tier released for growing businesses

By Paul D. Grant on August 6, 2021
4 min read

HubSpot CRM review (updated for 2021)

By Kimberly Marshall on July 27, 2021
8 min read

5 HubSpot Sales Hub tips for assignment selling

By Tracey Stepanchuk on July 23, 2021
7 min read

Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]

By Carina Duffy on July 22, 2021
3 min read

Get your sales team using your CRM platform in 5 easy steps

By John Becker on July 13, 2021
6 min read

HubSpot vs. ActiveCampaign: a head-to-head comparison

By Tracey Stepanchuk on July 13, 2021
5 min read

Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]

By Carina Duffy on June 24, 2021
3 min read

Is your inbound marketing working? Track these 4 metrics to evaluate your progress

By John Becker on June 15, 2021
5 min read

Operations Hub hot takes and college degrees [Hubcast 271]

By Carina Duffy on May 27, 2021
2 min read

4 keys to an effective HubSpot strategy in 2021

By Carina Duffy on May 7, 2021
6 min read

Think you’re paying too much for HubSpot? Here’s how to get your money’s worth

By John Becker on May 5, 2021
5 min read

I’m hiring a digital marketer; Do they need HubSpot experience?

By John Becker on May 3, 2021
4 min read

Do I need to hire a HubSpot specialist, or can someone on my team handle it?

By John Becker on April 30, 2021
4 min read

Introducing the first annual HubSpot WishFest 2021 [Hubcast 270]

By Carina Duffy on April 27, 2021
4 min read

6 ways to get the most out of HubSpot Campaigns

By Carina Duffy on April 26, 2021
7 min read

What is the new HubSpot Operations Hub?

By Liz Moorehead on April 23, 2021
2 min read

Best HubSpot integrations: 22 to supercharge your marketing and sales

By Joe Bachir on April 20, 2021
13 min read