Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
... Inbound Marketing HubSpot
Close
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Read the Guide
The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Free HubSpot ROI Guide
View The Inbound Marketer’s Guide to Maximizing HubSpot ROI
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

Marketing Budgets for 2019, New Importing Features, & #TheyMadeAnotherOneFree (Hubcast 205)

By Carina Duffy

Carina Duffy also recommends this free guide, The Inbound Marketer’s Guide to Maximizing HubSpot ROI.

Marketing Budgets for 2019, New Importing Features, & #TheyMadeAnotherOneFree (Hubcast 205)

This episode of the Hubcast is brought to you by Aircall.

Okay, I’m not going lie - did #makeitfree work? First custom reporting trickles down to Pro and Enterprise, now ads are trickling into the hub from the Ads add-on??

Why HubSpot changed their stance on advertising.

Property of the Week: Let’s Take a Step Back

Contact vs. Company vs. Deal vs. Ticket

If you’re relatively new to HubSpot, and relatively new to CRMs, database management and the like, even the concept of properties can be a bit confusing.

Let’s take some time to break it down.

What’s on Marcus’ Mind

Let's take a few minutes to talk about this Forbes article on what trends marketing departments should be budgeting for in 2019, and whether we give them the thumbs up or thumbs down.

HubSpot Wishlist: Create "Time in Lifecycle stage" report

“I would like to create a custom report where I can see how much time my contacts spend in each stage of their Contact Lifecycle. I am looking for something much like the "time in deal stage" available for deals.

I know that HubSpot has the "became a lead date," "became an opportunity," and "became a customer date" properties, but I can't seem to get any good report using these.”

Vote it Up!

We talked about hidden reporting properties for deals like “Time in Deal Stage X” - we need this for lifecycle stages!

Shoutout to Jeppe for posing this in IMPACT Elite and HS Agency Partners FB groups!

This Episode’s Sponsor: Aircall

Aircall makes voice more valuable by integrating with your critical business tools and providing insights into every conversation.

It empowers teams with a phone system specifically built for modern businesses. With zero hardware to manage, dozens of integration options to explore, and the ability to add local numbers in more than 40 countries, Aircall is a powerful communication tool that can be fully set up in minutes.

In addition, Aircall's HubSpot Integration enables agents, sales reps, and marketers to streamline their call workflows, increase productivity, and track your customers through the whole customer journey from marketing, to sales, and success.

Learn more at Aircall.io or start a 7-day free trial at https://aircall.io/signup/

HubSpot Updates

3 New Features That Will Make Importing into HubSpot CRM Better Than Ever

1. Multi-file Associations Import

“When managing records in any CRM, objects don’t exist in a vacuum -- they’re connected.

Having John Smith as a contact in your database is great, and having his company (Acmecorp) on file is great too. Have a sales opportunity at Acmecorp? Even better. But the power of CRM doesn’t truly come to life until the connections between those three things are made.

Associating records to each other enables you to unlock the power of their shared context; see all the interactions between Acmecorp contacts and your company on a single timeline, run deal reports based on original contact source, and more.”

2. Single-file Multi Object Import

“All of the magic of a multi-file associate import, but done with one file. That means you can import your data however works best for your company.”

3. Import Your Notes

“Along with the first two updates, you will now have the ability to import notes to your HubSpot CRM that are associated with contacts, companies, deals, or tickets. Notes imports will include the note body and note timestamp -- which gives you accurate historical context into all of your CRM objects. (All notes imports must be completed as association imports with other files for which they are associated with.)”

NOTE: “The above updates are currently rolling out to select HubSpot users. Within a few weeks, these features will be available to all HubSpot users and available in all languages supported by HubSpot.”

Learn More

Ads Functionality Now Available in Marketing Hub

“Customers with Marketing Hub Professional and Enterprise subscriptions now have access to new functionality:

  • ROI and lead reporting for Facebook and Google ads managed within their HubSpot account

  • Targeting any segment of their database by linking any HubSpot list and Facebook or Google ad audience

  • Easily integrating ads into the rest of their marketing strategy.”

Learn More and to see limits of Pro and Enterprise vs. the Ads Add-on.

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, go out into the world and do some happy HubSpotting!

The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Read the Guide
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

Topics:

HubSpot
Marketing Strategy
Published on December 6, 2018

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Track These 4 Inbound Marketing Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read