Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Hubcast 28: Inbound SEO Audits, Getting Hired for Inbound, and More

By George B Thomas

Hubcast 28: Inbound SEO Audits, Getting Hired for Inbound, and More

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Show Notes:

HubSpot Strategy

In this week's strategy section we talk about using the HubSpot keyword tool to help a company find the weak spots in their SEO. We also explain this is not just an SEO play but is really about a sales collateral play. Give your sales team all the content tools they need to make the sales process faster & easier.

Screenshot 2015-02-03 22.55.05

HubSpot Tips & Tricks

I went on aHubSpot CRM tutorial RAMPAGE this week. We have 4 HubSpot CRM tutorials for your viewing pleasure.

  1. How do I BCC or CC in my HubSpot CRM
  2. How do I forward from my email to the HubSpot CRM
  3. How do I use the Tasks Agenda View in my HubSpot CRM
  4. How do I create private and shared views in the HubSpot CRM


HubSpot Wishlist

Create A Smart List from a Social Inbox Stream

It would be great if we could create a Smart List off of a Social Inbox stream. That way any of our leads or customers that fall in a stream can be targeted for future emails.

A great example of this would be for our Hubcast Podcast. If they land in the stream using a # or other terms, they then end up in a Smart List that we have built. Then we could email them details about our Inbound 2015 fireside chat.

Of course this would only capture leads and customers. Unless you added the "add to CRM" feature of sidekick into it as well.

Vote it up

HubSpot Updates

File Manager Search Improvements

You may upload files or images to your File Manager and forget where you placed them. You may have also uploaded files months ago that you want to reuse. The new File Manager will allow you to easily search for a file without the need to look in the folder you originally placed it in.

How it works: Go to the File Manager. You can access it through that link or through any of the Content apps. Search for any file no matter what folder it is in. Notice that regardless of what folder you have placed your file in, it will give you a link that shows the folder it belongs to.


Test contacts with lead scoring criteria

You can now test your lead scoring logic with a HubSpot contact. This has been available in Lists for a while now, making it significantly easier for you to quickly and easily get a preview of the outcome you need when creating lists.

HubSpot has added it to the Lead Scoring screen to facilitate troubleshooting for you to check if certain contacts meet the criteria you've set in lead scoring.

To try this for yourself, go into your Contacts Settings and click on "Custom Lead Scoring" in the left-hand nav. Once there, you'll see a new option to test contacts against the rules you set for scoring:


Once you've set up rules, you can click the button and search your contacts and choose one to see if they do or do not match the chosen rules and criteria. The contact will either show up as a match or not.

You can read more about this new feature in lead scoring in our updated documentation.

[Coming Soon] Nav Changes: Content Home, Calendar, & File Manager

In an effort to streamline your HubSpot experience, HubSpot is planning to remove the Content Home screen on January 29, 2015.


In place of utilizing Content Home, you can find your content as well as who drafted, created, deleted, and published it within site pages or landing pages. If you want to access a schedule of your published and drafted pages, you can find that in the Calendar app.

On February 12, HubSpot will roll out some more changes to the nav. File Manager will be promoted to a nav item under Content,( THANK YOU JESUS)  and the Calendar will be moved from an item under Content to a stand-alone item on the nav next to the Academy resources.


If you have any bookmarks that currently are saved for Content Home, please update the URL to link to the individual apps or the Calendar app now.

Cool HubSpot & Inbound  Tweets

Ask The Hubcast

Carl asks: Marcus and George, I want to get a job for a company doing Inbound Marketing. How can I stand out and get the job / rock the interview?

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast



Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Published on February 4, 2015

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read