Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Hubcast 31: Is Google Making us Stupid & How to Start an Inbound Agency

Hubcast 31: Is Google Making us Stupid & How to Start an Inbound Agency Blog Feature

February 25th, 2015 min read

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2015 News

Bold Talks / Event Discount

Screenshot 2015-02-24 16.48.27

There is only a couple days from the time this episode was recorded, to use the discount code for registration. If folks just do not have time to watch the Bold Talks on inbound.com then as Hubcast listeners we want to do you a solid. We have watched the bold talks and the discount code you are looking for is “Bold2015” Go register and get the lowest price possible for the event.

Watch the Bold talks

WOW Event 2015 - Richmond Virginia June 3rd

WOW-EVENT

The biggest issue in the inbound and content marketing space is that of getting buy-in from an entire organization. Most often, the marketing department has a vision that management, sales, and other departments simply don’t see nor understand. And when it comes to marketing companies having successful inbound/content retainer clients, the problem is only compounded.

For over 4 years, we at The Sales Lion have been giving Content Marketing Workshops literally around the globe. During this time, we’ve experienced exceptional success, and now we want other marketing agencies, consultants, and even CMOs to understand how to give a world-class workshop to their clients so as to get the buy-in, vision, and results everyone is seeking. Specifically, the WOW event will help you if ... Check out the WOWEvent page for more details

HubSpot Strategy

In this week's strategy section we talk about "Is Google Making Us Stupid", CSI - Content Saturation Index, and so much more.

HubSpot Tips & Tricks

This week I continued on my HubSpot Setup Playlist. This week it was all about HubSpot Contacts. I created some tutorials on the following subjects:

  • HubSpot contact dashboard  a basic review
  • Difference between standard and custom contacts
  • How to create a custom contact
  • How to create your own property group
  • How to add a new contact to HubSpot

Next week I am going to move into some setup tips for the content areas of HubSpot.

Check out the HubSpot Setup playlist

HubSpot Wishlist

This week's wish list item comes to us via Twitter from Anthony Fors

HubSpot, we know you have a beta CRM app for iOS devices, however, Anthony is right. An Android CRM app would be great. When can we have this for download?

HubSpot Updates

 

Copy Contact to Company Properties (and vice versa) in Workflows

Now live in HubSpot  is the ability to copy a contact property to a company property and vice versa using new actions available in HubSpot's Workflows App. You will see this new option in workflows if you are using the company object in HubSpot. To check it out, head on over to the Workflows App and create a workflow. When adding an action, choose "Copy a contact property value" or "Copy a company property value" under the Administrative section: Cursor_and_Automation_Workflows___HubSpot From there, you can select the company or contact property you'd like to copy. Use case: syncing a contact to a company property: You will need this action whenever you want to see more information on the company level. There are properties on the contact level that may contain important information that should apply to all contacts united by a company. For example, if you have a custom date property showing a contact’s last login into a product, you may want to stamp that same date on the company object so you know when a company was last engaged with your product. Use case: syncing a company to a contact property: You will need this action whenever the company object has information that you want to make sure all its contacts share. For example, you may have an industry field that you would like to stamp on each contact associated with that company. Check out the documentation on this update

Localized Time and Number Settings Now Available in HubSpot

Now individual HubSpot users can change the way that times, dates and numbers are displayed in their accounts. These are personal settings and won’t affect other users in your HubSpot portal. All the ways you can now adjust the time & number formats in HubSpot: Public Facing Time Formats Found in Content Settings, this feature allows companies to set the time-display that website visitors will see when they view time stamped content like blog posts. This is a portal-wide setting and will change the content formatting for all users. Portal-wide Time Settings Found within Reports Settings, this feature sets the portal's preferred time-zone. The portal-wide time zone determines how analytics data will be displayed and is used for scheduling events like blog posts, social media and email sends. This is a portal-wide setting and will change the timezone for all users. Individual Time and Number Display (New!) Within User Settings under the "My Profile" tab, users can select the locale in which they'd like all in-app times, dates and numbers to appear. So if you've got teams in Cambridge, Dublin, and Sydney each member of your team can set time/date formats that work for them. Many countries don't use the 12-hr time format or don't display numbers like 3:17 am (but rather 03:17). This setting allows a user to change time, date and number formatting to display in a way that is common for their locale. This is an individual display setting and will only affect the individual making the change. HubSpot___Settings-1 How you may use this: Let's say a user at your company doesn't like the way HubSpot defaults our dates (ex. 2/11/2014 vs. 11/2/2014), times (ex. 3:17 pm vs. 15:17) or numbers (ex. 1,257,000 vs. 1 257 000). This setting allows them to interact with the data in their personal portal in formats they are familiar/comfortable with. Multi-national organizations in particular will find a lot of value in this as it gives the individual user some customization power for their portal. This settings feature is now live for any customer who wishes to use it. Support documentation on using time/number localization

Cool HubSpot & Inbound  Tweets

 

Ask The Hubcast

Devon Asks: If you had to start an Inbound agency today what is the first thing you would do?  

Where else can you find the Hubcast Podcast? Hubcast iTunes Stitcher Hubcast Podcast Soundcloud MarketingPodcasts_Launch

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE