Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
The Hubcast

Hubcast 32: Talking About the Competition in your Content Marketing Strategy

By George B Thomas

Hubcast 32: Talking About the Competition in your Content Marketing Strategy Blog Feature

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2015 News

Omni Parker House - Hubcast Fireside Chat

As one of Boston’s historic cornerstones, Omni Parker House displays a character as storied and unique as the town itself. With classic style, modern amenities and personalized service, we offer one of the finest experiences in the country for leisure and business travelers alike. The Sales Lion team hopes that all #hubcasters that are planning to attend Inbound15 will join us at this hotel. You can make your reservations here.

Parker-House-Public-Area-M

 

 

WOW Event 2015 - Richmond Virginia June 3rd

The biggest issue in the inbound and content marketing space is that of getting buy-in from an entire organization. Most often, the marketing department has a vision that management, sales, and other departments simply don’t see nor understand. And when it comes to marketing companies having successful inbound/content retainer clients, the problem is only compounded.

For over 4 years, we at The Sales Lion have been giving Content Marketing Workshops literally around the globe. During this time, we’ve experienced exceptional success, and now we want other marketing agencies, consultants, and even CMOs to understand how to give a world-class workshop to their clients so as to get the buy-in, vision, and results everyone is seeking. Specifically, the WOW event will help you if … Check out the WOWEvent page for more details

HubSpot Strategy

In this weeks strategy session we talk about "talking about the competition". Should you? Do you?

What is the right way to handle this part of your content marketing strategy.

Gossip

HubSpot Tips & Tricks

This week we dive into the content side of HubSpot setup.

I cover items like:

  • Configure your Company Name + Logo
  • Configure Blog Settings
  • Configure Email Settings

Watch the playlist now

HubSpot Wishlist

CRM/Contacts - Create "Prospect" Lifecycle Stage for contacts added via CRM

Since we started using the CRM/Signals, I've been adding lots of people to the CRM directly and via Sidekick.

But there is not a proper lifecycle stage for these folks. I do not want them to be a subscriber, as they haven't opted in. They aren't really a lead, or an opportunity yet. And they certainly are not an "other".

These are prospects. It makes sense to update the lifecycle stage to include this new use of the contacts database, as the CRM will be used to bring in more and more prospects as time goes on.

Recap: Add a "prospects" lifecycle stage.

Note: I have seen in other ideas that the team is considering and working on offering custom lifecycle stages. While that is great, I believe this is a separate, and more urgent matter.

Posted by Chris Handy on ideas.hubspot.com

Vote It Up

HubSpot Updates

Segment on the same deal in List Segmentation

Live in HubSpot is the ability to segment contacts on criteria of the same deal in list segmentation. Please note you must be using the Deals API in order to access this new feature.

Previously, you were able to only do segmentation on criteria of any deal a contact has or the most recent deal a contact has. Segmenting on the same deal was not possible, and would sometimes return multiple contacts who fit your criteria, but weren't attached to the same deal. Now, you can create criteria in list segmentation that will produce contacts where the criteria is all wrapped up in the same deal.

With this new capability, you could create a list of contacts that:

...Is over a specific amount and not owned by anyone (for sales assignment)

segment-1

...Has "Closed Lost" as their stage and after a specific time (for re-engagement marketing nurturing)

segment-2

...Has a specific name and is of a specific type (for upgrade opportunities)

segment-3

Head on over to the Lists App to check out this new feature!

Easily Find and Obtain Your Form Embed Code

Forms are a cornerstone of your inbound marketing strategy, and making this process easier for you helps save time and be more efficient. Starting today, you will see a new way to find and obtain the form embed code that makes your experience with forms easier by by walking through the steps to embed a form.

Where Do I Find My Form Embed Code?

To find your form embed code, simply go into Contacts > Forms > and then into the form you would like to embed, or create a new form. Once on the forms screen, you will see a new tab, as shown in the picture below, that contains all of the embed information.

Embed-1

What Are The Steps To Get My Embed Code?

From the new embed tab within forms, enter a URL beginning with https://, such as https://www.HubSpot.com, and then copy your embed code. The form embed screen will not allow you to copy the embed code until a properly formatted URL is entered in the first step.

Forms-Embed-Code

Cool HubSpot & Inbound  Tweets

Ask The Hubcast

"George" Asks: How can you use Twitter video in your content marketing strategy?  : ) Embed the Tweet

Or just embed the video.

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

MarketingPodcasts_Launch

Topics:

The Hubcast
Published on March 4, 2015

Recent Articles

INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]

By Carina Duffy on September 23, 2021
4 min read

CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]

By Carina Duffy on August 27, 2021
3 min read

Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]

By Carina Duffy on July 22, 2021
3 min read

Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]

By Carina Duffy on June 24, 2021
3 min read

Operations Hub hot takes and college degrees [Hubcast 271]

By Carina Duffy on May 27, 2021
2 min read

Introducing the first annual HubSpot WishFest 2021 [Hubcast 270]

By Carina Duffy on April 27, 2021
4 min read

New custom report builder, conversation intelligence, and all the pivot tables [Hubcast 269]

By Carina Duffy on March 19, 2021
2 min read

Most lead nurturing these days sucks, but a few people are doing it right [Hubcast 268]

By Carina Duffy on February 18, 2021
3 min read

Underutilized scoring properties, perfectionism in marketing, and newly discovered updates [Hubcast 267]

By Carina Duffy on January 21, 2021
2 min read

Should you really clone all of your classic HubSpot workflows before January 8th?? [Hubcast 266]

By Carina Duffy on December 11, 2020
2 min read

HubSpot Training Day highlights, hacking lead scoring, & the new Sales Analytics tools (Hubcast 265)

By Carina Duffy on November 3, 2020
2 min read

The Hubcast is back! INBOUND 2020 hot takes (Hubcast 264)

By Carina Duffy on September 28, 2020
3 min read

Hubcast Special Series: The Flywheel with Tammy Duggan-Herd

By Carina Duffy on April 23, 2020
0 min read

Hubcast Special Series: Sales Hub with Elise Beck

By Carina Duffy on April 16, 2020
0 min read

Hubcast Special Series: Attribution Reporting with Meaghan Griffith

By Carina Duffy on April 9, 2020
0 min read

Hubcast Special Series: Automation with Jesse Tremblay

By Carina Duffy on April 2, 2020
0 min read

Hubcast Special Series: Service Hub with Dave Barron

By Carina Duffy on March 26, 2020
0 min read

Hubcast Special Series: CMS with Luke Summerfield

By Carina Duffy on March 19, 2020
0 min read

Hubcast Special Series: Marketing Hub with Nicholas Holland

By Carina Duffy on March 12, 2020
0 min read

Hubcast Special Series: Content strategy with Justin Champion

By Carina Duffy on March 5, 2020
1 min read

Certified dope email nurturing, dependent fields for required properties, and small but mighty updates [Hubcast 263]

By Carina Duffy on February 27, 2020
2 min read

Tasks on the mobile app, audience access properties, and losing the art of sales [Hubcast 262]

By Carina Duffy on February 20, 2020
2 min read

Dope email newsletters, fostering fandom, and 55 new data integrations [Hubcast 261]

By Carina Duffy on February 13, 2020
2 min read

SEO Analytics beta, visual record timelines, and why podcasting might not be the answer [Hubcast 260]

By Carina Duffy on February 6, 2020
2 min read

More workflows updates, clearing deal properties, and what made Carina's head explode this week [Hubcast 259]

By Carina Duffy on January 30, 2020
3 min read