Hubcast 38: Leveraging a Podcast for your Content Marketing & Booking the Speaking Gigs of Your Dreams

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Recap item from last week - Trackable PDF’s

It was really cool to see our community jump into this conversation. We were given several ideas, two of which I want to share with the community. As a side note, I am working on setting up demos and possible interviews with folks to bring more information to our community on this.

Option one: Docalytics

Docalytics provides document tracking, analytics, and intelligence that empower sales & marketing professionals to generate more leads and close more deals. It integrates with Gmail, Outlook, HubSpot, Marketo, and Pardot.

Just listened to #Hubcast37 @GeorgeBThomas & have solution to track #marketing #ebooks It's @docalytics Check it out: https://t.co/BmdNPCzsBr

— Steve Peck (@1StevePeck) April 10, 2015

https://www.docalytics.com/   Option two: Uberflip FLIP CONTENT INTO CUSTOMERS - Power your resources, social content or campaigns with an Uberflip content Hub. It integrates with these marketing automation software programs: MailChimp, HubSpot, Eloqua, Marketo, and Pardot

@GeorgeBThomas You can integrate @Uberflip with @hubspot to create #trackableEbooks #hubcast https://t.co/cE3E2gUaEh — Greg Brown (@newtonlandlord) April 7, 2015

He also emailed me more details, so I want to share two links with you.

HubSpot Integration via HubSpot

HubSpot Integration via Uberflip

Inbound 2015

INBOUND Training is now available!

HubSpot is very excited to let you know that INBOUND 2015 training day has launched. You can now purchase training sessions on Tuesday, September 8 with the world-class HubSpot Academy professors.

HubSpot is offering a robust selection of classes this year, including some brand new sessions!

Options for INBOUND 2015 training include:

• Inbound methodology
• Inbound content
• Navigating the HubSpot COS
• Optimizing the conversion process
• Inbound campaigns
• Lead nurturing
• Inbound email
• Inbound social media strategy
• Account targeting workshop
• Agency bootcamp
• Two sessions of COS Design and Development

INBOUND 2015 Agenda

The new agenda for the this year's event is up on the site. You can go check it out at inbound.com.

Get Fueled Up at Inbound 2015

@TheSalesLion @GeorgeBThomas doing my best to make it! (had to threaten my boss to give me the week off) working hard to pay for everything.

— Noemi Krause (@NoemiKrause) April 13, 2015

Omni Parker House - Hubcast Fireside Chat The Sales Lion team hopes that all #hubcasters that are planning to attend Inbound15 will join us at this hotel. As one of Boston’s historic cornerstones, Omni Parker House displays a character as storied and unique as the town itself. With classic style, modern amenities and personalized service, we offer one of the finest experiences in the country for leisure and business travelers alike. You can make your reservations here.

HubSpot Strategy

This week we talked about why podcasting is a viable choice for your content marketing efforts.

HubSpot Wishlist

Allow me to track a Wordpress post in an Inbound Campaign via the Hubspot Plugin! Right now, the only way to track a post as part of an inbound campaign is to use the COS. But what about those of us who use Wordpress? Please update the WP plugin to allow me to track posts as part of the campaign. Thanks! Vote It Up Wishlist item from - Trent Dyrsmid

HubSpot Updates

Copy templates from one portal to another. HubSpot is excited to announce the ability to copy templates from one portal to another is now available! With this new release of the template portal copy tool, you can easily:

• Copy any default or custom template between portals you have access to
• Automatically include CSS files, global groups, and custom modules in your template copy
• Copy one template between multiple portals

For instructions on how to copy templates, please read the new Knowledge Base article, Can I copy templates from one portal to another?

HubSpot Tips & Tricks

How to build a timed pop-up specific to the HubSpot site page your visitor is on with a HubSpot custom module. I totally brainstormed this idea with my friend Derick over at Inbound Design Studios. View Tutorial Here Also, a couple more Wistia tutorials:

• What is and how to use Wistia Turnstiles
• How to use the Wistia Call To Action Tool

Cool HubSpot & Inbound  Tweets

Again, we've published the #INBOUND15 agenda-at-a-glance, session descriptions, and notes about our Call for Speakers https://t.co/HSojIdTTpf — Laura Fitton (@Pistachio) April 10, 2015

If you're a speaker, or aspire to be, you need to read this: https://t.co/KhfOrbkkR3 by @INBOUND #INBOUND15 #advice pic.twitter.com/hdNC9sLlTm — HubSpot (@HubSpot) April 13, 2015

Hubcast Question of the Week

Thomas asks: How can I make a more effective YouTube channel? And should my company even be on Youtube? Are there other platforms I should consider as well?

WOW Event 2015 - Richmond Virginia June 3^rd

The biggest issue in the inbound and content marketing space is that of getting buy-in from an entire organization. Most often, the marketing department has a vision that management, sales, and other departments simply don’t see nor understand. And when it comes to marketing companies having successful inbound/content retainer clients, the problem is only compounded. For over 4 years, we at The Sales Lion have been giving Content Marketing Workshops literally around the globe. During this time, we have experienced exceptional success, and now we want other marketing agencies, consultants, and even CMOs to understand how to give a world-class workshop to their clients so as to get the buy-in, vision, and results everyone is seeking. Specifically, the WOW event will help you if … Check out the WOWEvent page for more details.