Hubcast 48: Clean Contact Databases, Content Manager Roles, & Inbox Zero
Welcome back to The Hubcast folks; a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
This week we talk about the role of a content manager. We identify key features of the role of content manager, such as the need to edit content that team members provide. and how understanding the importance of first paragraph, SEO best practices, and meta descriptions can be a game changer.
HubSpot Shortcut keys
HubSpot, can we get some shortcut keys please?! Gmail has them in the browser. I'd kill for just one shortcut to toggle between Sales and Marketing Platforms. Or even to edit posts in fullscreen view. Really, the possibilities are endless.
On July 1st Google will roll-out a change which replaces the "destination URL" field in your Adwords campaigns with a "Final URL" field, and creates a new field for tracking management.
With this change, they'll also be introducing a policy that requires the Final URL field to contain the same domain as the Landing page URL in their ads. For example, if your ad's landing page is https://offers.yourwebsite.com/demo, then your Final URL field will need to contain hubspot.com.
What does this mean for you as a HubSpot user?
This change will require action from any HubSpot customer using shortened URLs for their Adwords campaigns. Because of the new policy which requires Final URLs to contain the same domain as their corresponding landing page URL, shortened links will no longer work with Adwords. So, if you used HubSpot to build a tracking URL for your ads and are using hubs.ly links in your Adwords campaigns, you will need to switch the URL manually. To keep your Sources tracking functionality the same, you'll need to go back to the tracking URL builder and grab the Full Tracking URL instead of the hubs.ly link and paste that into the Final URL box for the ads that you're running.
So, if you used HubSpot to build a tracking URL for your ads and are using hubs.ly links in your Adwords campaigns, you will need to switch the URL manually. To keep your Sources tracking functionality the same, you'll need to go back to the tracking URL builder and grab the Full Tracking URL instead of the hubs.ly link and paste that into the Final URL box for the ads that you're running.
Your ads will reset when you save the ad, but all of your information will still be viewable in Google Adwords and HubSpot.
You can find tracking URLs by going to the home screen for either Reports or Campaigns and looking in the sidebar for the tracking URL Link.
In this week's tactical tutorials, I show you several ways to remove contacts from your database. We create lists, multi-requirement rules, and more...
- HubSpot database cleanup with opted out of email list
- HubSpot database cleanup with bounced email list
- HubSpot database cleanup with inactive lifecycle list
Cool HubSpot & Inbound Tweets
Working on my #inbound15 talk into the little hours because (1) hello my name is nightowl and (2) September is coming up FAST
— Beth Dunn (@bethdunn) June 23, 2015
"Nothing better than #inboundlearning except a bag of peanuts" eating these listening to #HubCast! @GeorgeBThomas pic.twitter.com/S5k0NzXUOQ
— Stephanie Casstevens (@stephcasstevens) June 19, 2015
Question/Tip of the Week
Have you been able to reach Inbox Zero? A couple of weeks ago I ran into this article. It has change my ability to #GSD forever.
I would suggest you not only attempt to zero your inbox… Think about article hacks, podcast hacks and other "zero" places. Fight feeling overwhelmed by data and communication. How do you battle it as an inbound marketer? Let us know in the comments section below.
Where else can you find the Hubcast Podcast?
Wondering where to begin?