Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing HubSpot
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Hubcast 50: SEO Strategy, If/Then Logic in Workflows & Niche Marketing

By George B Thomas

George B Thomas also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

Hubcast 50: SEO Strategy, If/Then Logic in Workflows & Niche Marketing Blog Feature

Welcome back to The Hubcast folks; a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Show Notes:

Inbound 2015

Justify Your Trip to #INBOUND15!

No matter how excited you might be to attend #INBOUND15, you may find that before you click the register button, your boss might need some more information and justification from you that this conference will be a great asset to transforming your business. (I know whenever I ask Marcus if we should go to a certain conference... It is a discussion) : )

Getting your company’s approval to attend (or justifying your own attendance if you’re the boss), is really about two things: (1) Proving that the sessions and training are valuable and (2) justifying the time and expense away from the office.

HubSpot fist pump

This guide walks you through how to justify your trip to all of your important stakeholders. That means your boss, your board and even you! At the end of the guide, you can download this information as well as a sample email you can customize and send to get the approval you need to attend #INBOUND15.

Read the Justify Your Trip to #INBOUND15!

HubSpot Strategy

This week we talk about SEO strategy and how using Google Suggest wisely can be a game changer for your business blog article idea generation.

HubSpot Wishlist

Ability to create lists based off of Twitter events

HubSpot now shows Twitter events straight into the contact timeline:https://forums.hubspot.com/discussion/42238/twitter-events-now-available-in-contacts-timelines?new=1

Twitter Events

Provide the ability to create lists based off of these events, e.g. contacts who have mentioned you >5 times, contacts who have favorited a tweet, etc.

If you vote for this idea, please share what types of lists you would like to create and how you would use them.

Vote it up

HubSpot Updates

Expanded Options to Create If/Then Logic in Workflows

The full power of list segmentation is now available to create if/then branching logic in workflows. If/then branches used to let you use some, but not all, of the segmentation criteria from Lists. Now it has been expanded to include all possible options for segmentation.

Just like with starting conditions, using sophisticated if/then logic in the past often meant you had to create a dedicated list. This resulted in the same issues: the segmentation logic was kept outside of Workflows, making it hard to grasp the full picture and to troubleshoot. It also cluttered the Lists tool with one-off lists for Workflow branches. With this update, you will no longer have to leave the Workflows tool to create powerful if/then branches.

To see the update, go to Workflows, and open up a workflow. Add or edit an if/then branch, and you’ll now see all the criteria from Lists available to segment your contacts for the if/then branch.

HubSpot Workflows

The new options available are Company Property, Deal Property, Workflow Status, and any integration events (e.g. GoToWebinar attendance, SurveyMonkey submissions, Wistia views). You can also refine by date for form submissions, email, page views, and events. You can combine any of these criteria with AND and OR logic as well.

A great example of this...

For example, let’s say you want to build an if/then branch in your MOFU workflow for targeted nurturing of contacts from large companies who showed interest by visiting your pricing page at least twice. Before, you would have to create a list to incorporate that logic. With the new if/then logic, you can do this right in your workflow.

HubSpot update 2

HubSpot Tutorials

This week I want to dig back into my favorite video marketing platform, Wistia. I show you how to get to your Wistia portal from the videos on your webpages with one click. We also discuss a tool in Wistia that will keep you better organized.

We did an interview with Ezra from Wistia: “A Review of Wistia: Hidden Features, Videos, and More.” If you want to learn more about some Wistia features make sure you go check it out.

Cool HubSpot & Inbound Tweets

Question/Tip of the Week

Just how niche should a company be with it’s marketing?

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

MarketingPodcasts_Launch

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

HubSpot
Published on July 9, 2015

Recent Articles

Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2021)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
Operations Hub hot takes and college degrees [Hubcast 271]
May 27, 2021 • 2 min read
4 keys to an effective HubSpot strategy in 2021
May 7, 2021 • 6 min read
Think you’re paying too much for HubSpot? Here’s how to get your money’s worth
May 5, 2021 • 5 min read
I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?
May 3, 2021 • 4 min read