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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Hubcast 51: Aligning Sales & Marketing Teams, Aziz Ansari, & Explainer Videos

Hubcast 51: Aligning Sales & Marketing Teams, Aziz Ansari, & Explainer Videos Blog Feature

July 16th, 2015 min read

Welcome back to The Hubcast folks; a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2015

AZIZ ANSARI ANNOUNCED AS A SPEAKER

Author of "Modern Romance" & star of "Parks and Recreation"

Aziz Ansari is one of today’s biggest stars in the comedy world. Last year, Aziz became one of the only headlining comedians ever to sell out Madison Square Garden in New York.

His two sold-out performances at the legendary arena were filmed for his fourth comedy special, AZIZ ANSARI: LIVE AT MADISON SQUARE GARDEN, which was released in March of 2015 on Netflix...

Read more on Inbound.com

HubSpot Strategy

This week we talk about how you can align your sales & marketing teams.

HubSpot Wishlist

Create a blog report with pageviews etc. per blog author

Create a blog report with page views & clicks per individual blog author. In this way, all our blog authors can easily see the performance of their blogs.

By creating a monthly report that I can send automatically via email, the blog authors don't need to login to Hubspot to see the performance of their blogs. Saves them a lot of time.

Vote it Up

HubSpot Updates

HubSpot Zaps Will Soon be Managed Within Zapier

Zapier is an integration platform that allows you to connect different web services together, for example, HubSpot Forms and Google spreadsheets or Eventbrite registrations and the HubSpot Contact Database. HubSpot has a special partnership with Zapier that entitles every HubSpot customer to a free Zaps within Zapier.

To this point, customers using Zapier have set-up and managed their “Zaps” through an iFrame within the integrations screen of their HubSpot accounts. Zapier is making some changes to that will require users to manage their HubSpot zaps from within Zapier. The good news is these changes will make room for some new functionality from Zapier in the future. This change will take place on August 15.

How to manage your Zaps after August 15

On the Zapier page within your HubSpot account you’ll see a set up flow to create a Zapier account. Once completed you can manage your Zaps through Zapier.

Will this affect my existing Zapier integrations?

No, those integrations will continue to run as before. This is only a change in the way you access and manage your integrations.

What do I need to do?

As mentioned, your existing integrations will run as before, but you will need to follow a short setup flow to complete your Zapier account. This set-up flow can be accessed from the integrations page within your HubSpot account.

zapier-flow

How does this affect pricing?

HubSpot users who used the Zapier iframe will still have 15 free Zaps. New users that sign up on Zapier will now be able to use up to 5 HubSpot Zaps for free. As an additional bonus, all HubSpot users are also entitled to a special 90 day trial of Zapier’s platform.

Again, this change will go into effect on August 15.

Associate Pre-existing Assets with a Campaign

You can now associate pre-existing assets with a Campaign right from the HubSpot Campaigns app. Previously, if you wanted to tag a piece of content with a Campaign you had to go into the content, add the Campaign, and then update it. Now all of this is centralized in the Campaigns app.

Go to Campaigns, and select any Campaign. You will be brought to your normal Campaign Dashboard. Next to each content asset, you will see a new option: Associate. Click on Associate and a pop-up with your pre-existing assets for that piece of content will appear. Search for any asset, click the checkbox next to it, and select Add. Your piece of content will now be added to the campaign.

campaigns_1-1

You can also un-associate a piece of content with a campaign by unchecking the box that appears after you click on Associate.

Check it out in the Campaigns App now!

New Option to Turn Off Consolidating Click Results for Similar Links

When viewing the performance of an email, users can now control whether or not they want to view combined click results for similar links. Before, click reporting would ignore any parameters or query strings (i.e. anything after a “?” in a link) and combine clicks for any links with the same base link. Now you have the option to turn off that consolidation and see the clicks broken down for these individual links.

This new functionality is visible in two places in the email performance pages: the Performance tab, in the “Clicked” section; and the Recipients tab, in the “Clicked” filter. By default, this checkbox will be on and the link clicks will be combined for similar links, like this:

pasted_image_0

If you uncheck the box, you’ll see the links untangle themselves, and the clicks will be broken out by link. Clicking on the info will take you to this Help article.

pasted_image_0_1

Prospects Moving from the Main Nav to the Side Nav in 2 weeks

HubSpot is making some changes to the Prospects App in the coming months. The two main changes are:

  1. By August 1, you will notice that Prospects will not longer be in the Contacts nav. Instead, you can find it in the left-hand sidebar of Contacts Home.
  2. In the fall, Prospects will live in HubSpot's free CRM. This will allow your sales team to have easier access to this sales tool while still making it available to any marketers. As a HubSpot customer, you can turn on the CRM for free at any time. We will keep you updated about the exact timing in the coming months.

Can I try out the new Prospects app now?

Absolutely! You can access the new Prospects App by turning on the CRM. Please follow these instructions to turn on the free sales tool. Note: You must be an Administrator on your HubSpot account to turn on the CRM.

Is there anything different about the Prospects app within the CRM?

The HubSpot team is actively developing on the Prospects App within the CRM. You can find information about new features and functionality in the Notification Center.

In the meantime, here are a few things you can expect with the new Prospects App:

  • An intuitive, new interface designed for ease of use
  • The ability to sort and filter your prospects by dozens of different criteria, like location and industry
  • The ability to save views of prospects (Note: Views is the equivalent to Lists in the CRM)

Start using the new Prospects tool today!

HubSpot Tutorials

Sometimes you you don’t want your pages to be indexed by Google, like those Thank You pages where your offers live. Or if you do a drip campaign with content that is only for specific people such as folks already in your sales funnel. A great example of this might be Q & A Webinars in the middle of your funnel.

Chris Handy and I talk about this strategy in the interview: Question & Answer Webinars for the Middle of Your Sales Funnel

This week, I show you two ways to achieve this functionality for your pages, regardless .

Cool HubSpot & Inbound Tweets

Question/Tip of the Week

Marcus & George,

You guys are crushing it with your new videos. They are totally helping me with my online communication. That leads me to my question…

How can I create a killer explainer videos?

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

MarketingPodcasts_Launch

Inbound Marketing Strategy Template & Example
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