Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

Hubcast 56: HubSpot Intensive Trainings, #INBOUND15 Survival Guide, & Optinmonster

Hubcast 56: HubSpot Intensive Trainings, #INBOUND15 Survival Guide, & Optinmonster Blog Feature

August 21st, 2015 min read

Welcome back to The Hubcast , folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2015

Chelsea Clinton, Vice Chair of the Clinton Foundation: #INBOUND15 Featured Speaker

Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. And while living in the public eye comes with its fair share of pressure, Chelsea is using her amplified voice to do good.

Serving as the vice chair of the Clinton Foundation, Chelsea is committed to improving global and domestic health, creating service opportunities, and empowering future generations -- among many other notable initiatives.

Inbound 2015

Wednesday - Live Hubcast Recording at the Omni

Hubcast Podcast

Thursday - Fireside Chat at the Omni

Inbound Fireside Chat

HubSpot Strategy

HubSpot Intensive Trainings

Importance of knowing where your leads & customers are.

  • Page Views (Informationally Qualified)
  • Lead Scoring / HubSpot Score (Engagement Qualified)
  • Cream of the crop lead visibility

H.I.T promotion special for Hubcast listeners.

https://www.impactplus.com/hubspot-implementation-workshops

Use #Hubcast in the message box with why you think a HIT will help your company.

Problems most of our clients face when we first engage:

  • Not using personas properly
  • Not using Lifecycle stages correctly
  • Not properly defining their MQL or SQL
  • Not using a CRM or don’t have them connected to their marketing software (no lead/crm workflows or automation)
  • Not delighting their existing clients

HubSpot Wishlist

Add the ability to clone or delete a module group

Add the ability to clone or delete a Module Group from its drop down (gear) menu. Currently, if you build out a complex group you can't easily duplicate it or delete it.

Vote It Up

HubSpot Updates

Set workflow goals using criteria instead of lists

Over the next few weeks, you'll see the ability to set goals directly in your workflows using segmentation criteria. Just like you can start your workflows without pre-building lists, you can now set your goals without pre-building one-off lists.

To see the change, navigate to Contacts > Workflows, and create a new workflow. Where you used to set a goal list, you’ll see a link to “Set a goal.”

workflows -1

If you click on it, you’ll see this modal, with options from which you can choose to set your goal criteria.

workflows -2

Once set, you will see the link change to “Edit goal criteria” which will bring up a pop-up showing your existing criteria:

workflows -3

workflows -4

Any existing workflows with goal lists will be updated so the new goal criteria is membership in that existing goal list.

HubSpot Tutorials

The tutorials this week lean towards the obscure side. You may not always need them, but when you do ...

We got you covered.

Cool HubSpot & Inbound Tweets

INBOUND 2015 Survival Guide Video

Screen Shot 2015-08-19 at 1.26.06 PM

 

Question/Tip of the Week

"I have been toying with the idea of testing pop up ads on our site for ebooks, etc. I listened to your podcast the other day and heard your success with it. Which service are you using?"

Optinmonster and why we choose that platform:

  • Multiple “Pop-up” options
  • Mobile friendly
  • A/B testing ability
  • Exit intent

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

MarketingPodcasts_Launch

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.