Hubcast 57: HubSpot Cash Flow Positive, Engagement Measuring, & #Blab
Welcome back to The Hubcast , folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
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Random free t-shirts: Monday & Tuesday if you are in Boston and Tweet @GeorgeBThomas or @TTCavegn, we have some free "Inboundy" shirts for you.
Wednesday - Live Hubcast Recording at the Omni
Thursday - Fireside Chat at the Omni
HubSpot In The News
HubSpot: Still Accelerating Into Growth, Now Operationally Cash Flow Positive
Summary of the article
- HubSpot is an easy buy and has been for a while - buy all dips.
- HubSpot's growth looks great and its internals of the growth look good too - both signs of a healthy company.
- Expect much, much higher equity pricing for HubSpot going forward - as HubSpot matures it should be a cash flow machine.
HubSpot (NYSE:HUBS) continues to be an easy buy into excellent Q2/15 reporting. Absent its consistent high beta selling when macro markets experience pullbacks, this is a name that trades steadily higher into what has been excellent execution since IPO. I believe that HubSpot's current selloff, which shows shares that have come down 11% from 52-week highs (giving the name 12.5 points to the topside before hitting its first technical resistance), offers an opportunity to take a long-term buy position. HubSpot, despite posting its first operational cash flow positive quarter at Q2/15, remains very early in its maturation cycle. Those who follow my tech coverage at Seeking Alpha understand this is a key investing methodology bullet point for me - invest early in maturation cycles of high growth, high retention, and highly targeted companies. HubSpot continues to … read more
Lead Scoring, HubSpot Score, Engagement Measuring
Quit looking at vanity metrics, look on monetary metrics. If it don’t make dollars it don’t make sense. No matter if you are small, medium, or large ... Generating 1 or 1,000 leads ... lead scoring is important for your company.
H.I.T promotion special for Hubcast listeners.
Use #Hubcast in the message box with why you think a HIT will help your company.
Problems most of our clients face when we first engage:
- Not using personas properly
- Not using Lifecycle stages correctly
- Not properly defining their MQL or SQL
- Not using a CRM or not connecting the CRM to their marketing software (no lead/CRM workflows or automation)
- Not delighting their existing clients
Add a new module : integrate "Login with Facebook" button on LandingPages and Blogs
A lot of people are using the "Login with Facebook or Login with LinkedIn" button to connect their Facebook or LinkedIn profile with a website, instead of completing the forms with Name, E-mail address, etc.
It's the easiest way to register & login for extra content, so why wouldn't HubSpot offer this possibility too? This episode's wishlist item is “Login with” modules in the template builder.
HubSpot’s Marketing Salary Grader makes its calculations using self-reported data collected from marketers across the country.
Salary grades are adjusted based on location to account for geographic variances in salary. This puts everyone on a more even playing field, since the same salary can be considered more or less valuable depending on an area’s cost of living.
That being said, keep in mind that this tool was created for your amusement and to pique your curiosity. Salary grading is not an exact science!
Cool HubSpot & Inbound Tweets
FACT: small talk is hard - https://t.co/1elrfjX7f2 your #INBOUND15 event survival tips
— Laura Fitton (@Pistachio) August 24, 2015
INBOUND 2015 Survival Guide Video
Question/Tip of the Week
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