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George B Thomas

By George B Thomas

Aug 27, 2015


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Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.

Hubcast 57: HubSpot Cash Flow Positive, Engagement Measuring, & #Blab

George B Thomas

By George B Thomas

Aug 27, 2015

Hubcast 57: HubSpot Cash Flow Positive, Engagement Measuring, & #Blab

Welcome back to The Hubcast , folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

Inbound 2015


Inbound is only two weeks away!

Random free t-shirts: Monday & Tuesday if you are in Boston and Tweet @GeorgeBThomas or @TTCavegn, we have some free "Inboundy" shirts for you.

Wednesday - Live Hubcast Recording at the Omni

Hubcast Podcast

Thursday - Fireside Chat at the Omni

Inbound Fireside Chat

HubSpot In The News

HubSpot: Still Accelerating Into Growth, Now Operationally Cash Flow Positive

Summary of the article

  • HubSpot is an easy buy and has been for a while - buy all dips.
  • HubSpot's growth looks great and its internals of the growth look good too - both signs of a healthy company.
  • Expect much, much higher equity pricing for HubSpot going forward - as HubSpot matures it should be a cash flow machine.

HubSpot (NYSE:HUBS) continues to be an easy buy into excellent Q2/15 reporting. Absent its consistent high beta selling when macro markets experience pullbacks, this is a name that trades steadily higher into what has been excellent execution since IPO. I believe that HubSpot's current selloff, which shows shares that have come down 11% from 52-week highs (giving the name 12.5 points to the topside before hitting its first technical resistance), offers an opportunity to take a long-term buy position. HubSpot, despite posting its first operational cash flow positive quarter at Q2/15, remains very early in its maturation cycle. Those who follow my tech coverage at Seeking Alpha understand this is a key investing methodology bullet point for me - invest early in maturation cycles of high growth, high retention, and highly targeted companies. HubSpot continues to … read more

HubSpot Strategy

Lead Scoring, HubSpot Score, Engagement Measuring
Quit looking at vanity metrics, look on monetary metrics. If it don’t make dollars it don’t make sense. No matter if you are small, medium, or large ... Generating 1 or 1,000 leads ... lead scoring is important for your company.

H.I.T promotion special for Hubcast listeners.

Use #Hubcast in the message box with why you think a HIT will help your company.

Problems most of our clients face when we first engage:

  • Not using personas properly
  • Not using Lifecycle stages correctly
  • Not properly defining their MQL or SQL
  • Not using a CRM or not connecting the CRM to their marketing software (no lead/CRM workflows or automation)
  • Not delighting their existing clients

HubSpot Wishlist

Add a new module : integrate "Login with Facebook" button on LandingPages and Blogs

A lot of people are using the "Login with Facebook or Login with LinkedIn" button to connect their Facebook or LinkedIn profile with a website, instead of completing the forms with Name, E-mail address, etc.

It's the easiest way to register & login for extra content, so why wouldn't HubSpot offer this possibility too? This episode's wishlist item is “Login with” modules in the template builder.

Vote It Up

HubSpot Updates

Salary Grader

Grader Methodology

HubSpot’s Marketing Salary Grader makes its calculations using self-reported data collected from marketers across the country.

Salary grades are adjusted based on location to account for geographic variances in salary. This puts everyone on a more even playing field, since the same salary can be considered more or less valuable depending on an area’s cost of living.

That being said, keep in mind that this tool was created for your amusement and to pique your curiosity. Salary grading is not an exact science!

Cool HubSpot & Inbound Tweets

INBOUND 2015 Survival Guide Video

Screen Shot 2015-08-19 at 1.26.06 PM

Watch the video now

Question/Tip of the Week

Are you using Blab yet? We are going to be doing some exciting things on this platform. You can follow us on Blab to see what is coming.

Where else can you find the Hubcast Podcast?

Hubcast iTunes

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Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.