Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: HubSpot Marketing: For Business with Aggressive Marketing Goals

Free Download Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
HubSpot Marketing: For Business with Aggressive Marketing Goals
Free HubSpot Marketing Guide
View HubSpot Marketing: For Business with Aggressive Marketing Goals
Pillar - HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal, 
  • How to truly get the most our of your HubSpot investment, and much more!

Hubcast 60: Inbound 2015 Conference Product Launch & Review

By George B Thomas

George B Thomas also recommends this free guide, HubSpot Marketing: A Comprehensive Guide for Businesses with Aggressive Marketing Goals.

Hubcast 60: Inbound 2015 Conference Product Launch & Review Blog Feature

Welcome back to The Hubcast , folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

Free Guide: HubSpot Marketing: For Business with Aggressive Marketing Goals

Show Notes:

Inbound 2015 Product Launch

There were three items that we feel did not get the major spotlight at Inbound 2015, so we chat them up a little first.

Now on to the major spotlight product launch items.

THE REPORTING ADD ON

HubSpot-Reporting-AddOn2015

One Dashboard. All Your Reports.

Improving and optimizing your marketing starts with understanding your data. HubSpot's Reporting Add-on brings all the reports you need to analyze your marketing and sales data into one ... TRIAL THE REPORTING ADD-ON

THE ADS ADD-ON

HubSpot-New-Ads-Addon

Finally, Master Ads

The Ads Add-on is the easiest way to create, measure and leverage ads for inbound marketing. You can now create ads right inside HubSpot and figure out which ads convert the most leads into customers. Easily build great ads that support your existing ... TRIAL ADS NOW

PREDICTIVE LEAD SCORING

Predictive-Lead-Scoring-HubSpot

Stop Guessing. Start Knowing.

Understanding all of the factors that go into making a contact qualified can be difficult, if not impossible. You need to figure out all of the properties to factor into your score and how much to weigh them by. Predictive lead scoring takes the pressure off of the marketer by providing a lead score based on ... TRIAL ENTERPRISE NOW

HUBSPOT WEBSITE PLATFORM

Websites-HubSpot

A Website that Works for You.

You want a website that delivers results. That’s a given. But what about a platform that enables you to do more with the content you publish? The HubSpot Website Platform ties your content into a full-funnel marketing system, optimizes it for search, adjusts to mobile, and even ... TRIAL THE WEBSITE PLATFORM

HUBSPOT CONNECT

HubSpot-Connect

Integrations With the Systems You Use Most.

With the launch of HubSpot Connect and a collection of new integrations, HubSpot is bringing data from all of your front office systems into one integrated platform. See billing data alongside website activity. Trigger workflows from help-desk tickets or event participation. Drastically expand the inputs you can use ... SEE HOW IT WORKS

SIDEKICK FOR BUSINESS & HUBSPOT CRM UPDATES

sidekick-connections

Tools for a Modern Sales Process

Transform the way you sell with the HubSpot Sales Platform. This year, HubSpot is introducing a collection of great updates within Sidekick for Business and a number of improvements to HubSpot CRM. Uncover new sources of warm prospects you've never seen before with Prospects in Sidekick for Business. Surface connections between your network and the companies you sell to that ...

Inbound Event thoughts from the crowd

Marcus wrote a great article right after Inbound called 7 Honest Observations of HubSpot’s Inbound 2015 Conference #Inbound15 well, we had some great feedback and we wanted to pull some information out of it. We also want all of you Hubcast listeners to give us your feedback as well. Let's help HubSpot with Inbound 2016.

First things first, Dharmesh was the first to comment on the article. Well played HubSpot, Well played he says... :-)

Dharmesh Shaw

Marcus,

Thanks for your candid thoughts and all of your support of the inbound movement over the years. You have been an inspiration to many.

Appreciate your helping spread the good-will.

See you at #INBOUND16

Cheers,

Dharmesh

Joel Gerdis

Good insights Marcus. I shared all your sentiments. As a tiered partner agency we are looking closely at other automation solutions for our clients because the HubSpot pricing model is right at the level that makes it one of the primary deciding factors for us to close retainers. Add-on pricing will make it that much more difficult.

I also heard many people (one of my clients included) disappointed that the keynotes and spotlights lacked practical inbound know how or application.

Maximum capacity? It might be time to go regional with these conferences or break the partner track out and have a partner specific conference…, or B2B or B2C specific conferences. Just some thoughts.

My take away was Inbound 15 was spread thin; attempting to be all things to all people. I did not receive as much value as in years past. I do know Brian and the crew will take these suggestions and likely blow us away next year so I expect I will return for Inbound 16′.

Sean Farrell

As a first time Inbound attendee, I felt the need to comment. I would like to start off by talking about #7. I as a CEO, have been to many conferences and I was incredibly impressed with the majority of the logistics of this size event. Check-in from start to finish was less than 15 minutes, always Hubspot employees out in the venue to help guide you to the right place and had a genuine excitement for the community involved. The line thing was a turn off, which is simply a factor of growth and preparation. Some suggestions…Have the APP come out way sooner, like at least 30 days to event. Also make course registration mandatory to allow you to align room size with attendence. Also, in the event someone isnt using the app have touchscreen stations to register for classes at the event and make registration required before Wednesday. Lastly, get rid of the badge scanning. I only saw it at a few locations but it REALLY slowed down the process. Last suggestion, I would see adding a BEGINNERS track for those wanting to learn more how to apply the concepts to the tool itself. I realize you have an Academy group that needs to generate revenue, but only offering paid classes seems contrary to the Inbound movement. I think usage of more of the tool, versus the 10-20% that most new Hubspotters use would increase dramatically with the opportunity to see how to do some of the cool things in the tool itself. Also, lunch was tough. I almost always ended up with sessions during both lunch periods I wanted to attend with no break really to allow for a breather or time to run and get lunch. Perhaps you could cut one of the breakout sessions to allow a 45 minute session free time to recover mentally and get some food without the worry of missing a session. All in all it was a great experience and I look forward to attending next year.

Brendon Dennewill

Couldn’t agree more Marcus,

Apart from the fact that I rated you one of the top 3 speakers at Inbound (with Ms Brown and our man Seth Godin), you have the deepest insight into the challenges and opportunities in the inbound ecosystem and the ability to articulate those with incredible clarity.

Look forward to seeing and learning from you again soon.

Hannah Eisenberg

Marcus,

First of all, I was thrilled to not only finally hear you talk live and in person but also grateful for the insights – I look forward to attending your WOW event in November!

I share your feelings about how frustrating it was to get locked out. We are a small Hubspot partner and having now a team of 4 prople to pay for is frustrating – we spent more time waiting in line or finding a new session than actually being in one.

Also, I feel very strongly that the reporting should be free (and if not, there should be a way for partners to get a discount for client accounts?) and the ad add-on can be more expensive.

But what about the business directory of 19 million businesses? How will I explain to my clients that we do inbound marketing and they should never buy lists – oh and btw you can now use Hubspot to search a list of businesses. Great that you can connect with existing contacts to get an introduction but this is based on Sidekick, D&B data or prospect tool, no thank you!

I am the biggest Hubspot fan but this year there were some things that left me shaking my head…

BTW: I showed my two little girls your daugther’s blog Traveling with Dad. They love hearing the stories and hope they can do the same thing when they are bigger! ????

Johan Vandecasteele

Great event all over. Had the chance to meet a lot of people (HubSpotters, users and agencies) and had really, really good conversations.

But all things considered, we do share the sentiment the event was somewhat less exciting than last year.

#1

Keynotes (other than Halligan and Dharmesh) disappointed somewhat. Seth Godin – excepted a lot more, Brené Brown and Chelsea Clinton – not sure how to relate that to Inbound (hey – that’s me). The sessions left me 50/50. Some really great ones (yours, for example :-)), some real generic ones.

#5

Looks to me HubSpot is upping its game, and targeting Enterprise-level with the reporting, predictive lead scoring, … We do regret the extra charges. Enterprise customers will probably not mind the extra charges, but these are items our current, Belgian, (PRO) users would benefit from, but not sure they are willing to pay for them. .

#6

14.000 attendees revealed some cracks in the organization, but mainly in the waiting rows at the sessions. Scanning the badges at the door might not be the best option. Pre-registration could be a good alternative. Then again – 14.000 people is massive… I have been organizing events in the past, this is a monster

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

MarketingPodcasts_Launch

Pillar - HubSpot Marketing Hub
Pillar - HubSpot Marketing Hub

Free Guide:

HubSpot Marketing: For Business with Aggressive Marketing Goals

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal, 
  • How to truly get the most our of your HubSpot investment, and much more!

Topics:

HubSpot
Published on September 17, 2015

Recent Articles

How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)

By Kimberly Marshall on November 12, 2021
11 min read

Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022

By Kimberly Marshall on October 29, 2021
8 min read

HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)

By John Becker on October 28, 2021
5 min read

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned

By John Becker on October 25, 2021
7 min read

Need a HubSpot Specialist? Here’s How to Find and Hire the Right Candidate

By John Becker on October 22, 2021
5 min read

How to Get Sales Reps to Use the HubSpot CRM

By Kimberly Marshall on October 18, 2021
4 min read

HubSpot and Data Privacy: How to Collect Contacts the Right Way

By John Becker on October 4, 2021
4 min read

INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]

By Carina Duffy on September 23, 2021
4 min read

How to Know When You’ve Outgrown HubSpot Sales Hub Starter

By John Becker on September 23, 2021
4 min read

How to Get the Most Out of Your 2-Week HubSpot Free Trial

By John Becker on September 13, 2021
5 min read

CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]

By Carina Duffy on August 27, 2021
3 min read

How much HubSpot do I need?

By John Becker on August 17, 2021
4 min read

New HubSpot CMS Hub Starter Tier Released for Growing Businesses

By Paul D. Grant on August 6, 2021
4 min read

HubSpot CRM review (updated for 2021)

By Kimberly Marshall on July 27, 2021
8 min read

5 HubSpot Sales Hub Tips for Assignment Selling

By Tracey Stepanchuk on July 23, 2021
7 min read

Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]

By Carina Duffy on July 22, 2021
3 min read

Get your sales team using your CRM platform in 5 easy steps

By John Becker on July 13, 2021
6 min read

HubSpot vs. ActiveCampaign: a head-to-head comparison

By Tracey Stepanchuk on July 13, 2021
5 min read

Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]

By Carina Duffy on June 24, 2021
3 min read

Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress

By John Becker on June 15, 2021
5 min read

Operations Hub hot takes and college degrees [Hubcast 271]

By Carina Duffy on May 27, 2021
2 min read

4 keys to an effective HubSpot strategy in 2021

By Carina Duffy on May 7, 2021
6 min read

Think you’re paying too much for HubSpot? Here’s how to get your money’s worth

By John Becker on May 5, 2021
5 min read

I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?

By John Becker on May 3, 2021
4 min read

Do I need to hire a HubSpot specialist, or can someone on my team handle it?

By John Becker on April 30, 2021
4 min read