Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
Focus on Positive & Negative Criteria for each area.
Determine your scoring thresholds
You may think numbers are numbers and what you want is what you want… but, you need to give yourself a padding around your “Perfect Lead Score”. So if you have been saying it's once they get to 50 points.. maybe the conversation should be when they hit somewhere in the range of 45 to 55.
Whatever you can!
MQLS, SQLS, Deal Stages, Communications and so on.
Reason for the spotlight: Love that they are so niche. Copy dealers and managed services… The hubcast always talks about the riches are in the niches. It is super nice to see someone out there walking the walk.
Also love that they are a young agency building a remote team.
Your customers don’t think about your business in terms of their lifecycle stage. And as such they expect a cohesive experience whether they are talking to sales, support, or getting an email from marketing. Sharing information through your CRM, Marketing tools, and support tools gives you a unified view of your customers.
Marketing and Sales will love this information.
Sales can now review account issues before jumping on an upsell call.
Marketing can delight customers by triggering workflows based on help-desk tickets.