Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Hubcast 69: Inbound Events, Workshops & HubSpot Teamwork PM Integration

Hubcast 69: Inbound Events, Workshops & HubSpot Teamwork PM Integration Blog Feature

November 20th, 2015 min read

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

HubSpot Strategy

Inbound & Content Events as a sales and marketing strategy.

Screenshot 2015-11-19 11.39.55

Our Journey to Outcomes Improvement

"Healthcare analytics is quickly becoming the most important and foundational competency needed to support healthcare transformation. However, in order to live up to expectations, effective analytics must quickly go beyond conventional dashboard and reporting capabilities and deliver fundamental insights needed to deliver lasting and meaningful..." Check out the site

Reasons inbound events can be a sales and marketing strategy:

  • Easily make new friends (Networking)
  • Spend more time with existing friends (Nurturing)
  • Additional education for your prospects, leads, & customers
  • Easy to create scarcity (number of seats)

Some things to think about when creating an inbound event:

  • The sardine event
  • Yes, And philosophy
  • Timing & organization

HubSpot Agency Spotlight

Kuno Creative

Screenshot 2015-11-19 13.34.05

 

Website:

https://www.kunocreative.com/

Leaders: 

Chris Knipper
Title: Founder & CEO

John McTigue
Title: EVP & Co-Owner

What they are great at:

While Kuno does a ton great, Marcus and George talk about their website. More specifically we share how their home page has the perfect mix of website goodness. It is truly a perfect model for what a home page should look like.

Awesome elements on the page are:

  • Great You Statement
  • One major Call to Action
  • Segmented Buckets
  • Social Proof
  • Industry Specific Offers
  • and much more...

HubSpot Updates

HubSpot Connect - Teamwork.com Integration (Agency Focus)

Teamwork.com offers project management and collaboration software that helps your team simplify, prioritize and get stuff done. Teamwork’s powerful set of apps makes it easy to run your agency or business and are used and loved by more than 370,000 companies around the world.

HubSpots integration brings Teamwork Projects (project management) app into the HubSpot interface through their popular Chrome extension. This allows creatives and marketers to easily connect the campaigns they build with their project management tool.

project-from-deal

What’s the integration with HubSpot do?

  1. Create Teamwork Projects straight from HubSpot
  2. Create a notebook in Teamwork Projects from a blog post
  3. Link Teamwork tasks to Hubspot items
  4. Link a Project to a Hubspot item
  5. Start a timer in HubSpot and log time in Teamwork Projects.

notebook-from-hubspot

Who gets it:

Teamwork and HubSpot customers

Teamwork pricing and 30-day free trial

How an Agency may use this?

Creative agencies love Teamwork. The tool allows them to organize projects, assign tasks, stay on schedule and budget. For agencies that also love HubSpot - this integration is peanut butter and chocolate. Allowing you to build and manage campaigns all at once.

Integration page:

https://www.teamwork.com/hubspot

Overview Video:

https://www.youtube.com/watch?v=pHW5EYfR3YE

HubSpot Wish List

Add pages by URL to Campaigns tool for Blog or Site Pages

Right now you can only add HubSpot hosted blog articles and landing pages to your campaigns tool. That's just fine if your entire site is on HubSpot.

However, for those customers who are using Wordpress, SquareSpace, Joomla… the list goes on and on, there is no way to associate pages or blog articles to an inbound marketing campaign. This makes your information on campaigns incomplete and creates false data.

Vote It Up

Cool HubSpot Tweets

 

HubSpot Question of the Week

Marcus,

I have been on HubSpot for about a year. I think I am doing it well, but I'm not sure how well I am doing it.

What would you say the main things that experienced HubSpotters are still not doing well with after 12 to 18 months? 

  • Negative Personas
  • Precision content - Buyer’s Journey
  • Real Lead Scoring!

Only doing 20 HubSpot Intensive Trainings in 2016! Either email me or got to impactplus.com/hubspot-implementation-workshops to book yours today.

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE