Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Hubcast 69: Inbound Events, Workshops & HubSpot Teamwork PM Integration

By George B Thomas

Hubcast 69: Inbound Events, Workshops & HubSpot Teamwork PM Integration

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

HubSpot Strategy

Inbound & Content Events as a sales and marketing strategy.

Screenshot 2015-11-19 11.39.55

Our Journey to Outcomes Improvement

"Healthcare analytics is quickly becoming the most important and foundational competency needed to support healthcare transformation. However, in order to live up to expectations, effective analytics must quickly go beyond conventional dashboard and reporting capabilities and deliver fundamental insights needed to deliver lasting and meaningful..." Check out the site

Reasons inbound events can be a sales and marketing strategy:

  • Easily make new friends (Networking)
  • Spend more time with existing friends (Nurturing)
  • Additional education for your prospects, leads, & customers
  • Easy to create scarcity (number of seats)

Some things to think about when creating an inbound event:

  • The sardine event
  • Yes, And philosophy
  • Timing & organization

HubSpot Agency Spotlight

Kuno Creative

Screenshot 2015-11-19 13.34.05

 

Website:

https://www.kunocreative.com/

Leaders: 

Chris Knipper
Title: Founder & CEO

John McTigue
Title: EVP & Co-Owner

What they are great at:

While Kuno does a ton great, Marcus and George talk about their website. More specifically we share how their home page has the perfect mix of website goodness. It is truly a perfect model for what a home page should look like.

Awesome elements on the page are:

  • Great You Statement
  • One major Call to Action
  • Segmented Buckets
  • Social Proof
  • Industry Specific Offers
  • and much more...

HubSpot Updates

HubSpot Connect - Teamwork.com Integration (Agency Focus)

Teamwork.com offers project management and collaboration software that helps your team simplify, prioritize and get stuff done. Teamwork’s powerful set of apps makes it easy to run your agency or business and are used and loved by more than 370,000 companies around the world.

HubSpots integration brings Teamwork Projects (project management) app into the HubSpot interface through their popular Chrome extension. This allows creatives and marketers to easily connect the campaigns they build with their project management tool.

project-from-deal

What’s the integration with HubSpot do?

  1. Create Teamwork Projects straight from HubSpot
  2. Create a notebook in Teamwork Projects from a blog post
  3. Link Teamwork tasks to Hubspot items
  4. Link a Project to a Hubspot item
  5. Start a timer in HubSpot and log time in Teamwork Projects.

notebook-from-hubspot

Who gets it:

Teamwork and HubSpot customers

Teamwork pricing and 30-day free trial

How an Agency may use this?

Creative agencies love Teamwork. The tool allows them to organize projects, assign tasks, stay on schedule and budget. For agencies that also love HubSpot - this integration is peanut butter and chocolate. Allowing you to build and manage campaigns all at once.

Integration page:

https://www.teamwork.com/hubspot

Overview Video:

https://www.youtube.com/watch?v=pHW5EYfR3YE

HubSpot Wish List

Add pages by URL to Campaigns tool for Blog or Site Pages

Right now you can only add HubSpot hosted blog articles and landing pages to your campaigns tool. That's just fine if your entire site is on HubSpot.

However, for those customers who are using Wordpress, SquareSpace, Joomla… the list goes on and on, there is no way to associate pages or blog articles to an inbound marketing campaign. This makes your information on campaigns incomplete and creates false data.

Vote It Up

Cool HubSpot Tweets

 

HubSpot Question of the Week

Marcus,

I have been on HubSpot for about a year. I think I am doing it well, but I'm not sure how well I am doing it.

What would you say the main things that experienced HubSpotters are still not doing well with after 12 to 18 months? 

  • Negative Personas
  • Precision content - Buyer’s Journey
  • Real Lead Scoring!

Only doing 20 HubSpot Intensive Trainings in 2016! Either email me or got to impactplus.com/hubspot-implementation-workshops to book yours today.

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

HubSpot
Published on November 20, 2015

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read