Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created byGeorge Thomas.
Inbound & Content Events as a sales and marketing strategy.
Our Journey to Outcomes Improvement
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Reasons inbound events can be a sales and marketing strategy:
Easily make new friends (Networking)
Spend more time with existing friends (Nurturing)
Additional education for your prospects, leads, & customers
Easy to create scarcity (number of seats)
Some things to think about when creating an inbound event:
While Kuno does a ton great, Marcus and George talk about their website. More specifically we share how their home page has the perfect mix of website goodness. It is truly a perfect model for what a home page should look like.
Teamwork.com offers project management and collaboration software that helps your team simplify, prioritize and get stuff done. Teamwork’s powerful set of apps makes it easy to run your agency or business and are used and loved by more than 370,000 companies around the world.
HubSpots integration brings Teamwork Projects (project management) app into the HubSpot interface through their popular Chrome extension. This allows creatives and marketers to easily connect the campaigns they build with their project management tool.
What’s the integration with HubSpot do?
Create Teamwork Projects straight from HubSpot
Create a notebook in Teamwork Projects from a blog post
Link Teamwork tasks to Hubspot items
Link a Project to a Hubspot item
Start a timer in HubSpot and log time in Teamwork Projects.
Creative agencies love Teamwork. The tool allows them to organize projects, assign tasks, stay on schedule and budget. For agencies that also love HubSpot - this integration is peanut butter and chocolate. Allowing you to build and manage campaigns all at once.
Add pages by URL to Campaigns tool for Blog or Site Pages
Right now you can only add HubSpot hosted blog articles and landing pages to your campaigns tool. That's just fine if your entire site is on HubSpot.
However, for those customers who are using Wordpress, SquareSpace, Joomla… the list goes on and on, there is no way to associate pages or blog articles to an inbound marketing campaign. This makes your information on campaigns incomplete and creates false data.